Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in India report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in India report answers:
- How is the consumer mindset in India changing? In India, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in India purchase decisions?
- Where and how do consumers shop in India?
- What health-related activities do consumers in India participate in?
- What megatrends should I focus on in India (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in India 2025
Personal traits and values
Respondents feel concerned that the cost of everyday items are going up
Time with children: Most prioritised by older generations
Consumers in India feel comfortable expressing their identity with friends and family
Younger generations more likely to immerse themselves in online simulations
Millennials say it is likely that they will experience an increase in financial wellbeing
Personal traits and values survey highlights
Home life and leisure time
Studying: More popular among younger generations
Younger generations use generative AI to assist with daily activities
Energy efficiency: Most desired home feature by older generations
Urban or inner city location: Most desired external feature by Gen X consumers
Consumers in India desire secure place to visit when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Gen X says that food from restaurants tastes better
Younger generations eat snacks while at work
Baby Boomers closely read nutrition labels
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Younger generations want to be comfortable in expressing their identity at work
Consumers desire to have a job that enables an equilibrium between work and personal life
Millennials seek to acquire effective career coaching
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Yoga remains popular among all Indian generational cohorts
Indians consider health and nutritional properties to be the most influential product feature
Millennials actively use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers try to embrace a minimalist lifestyle
Baby Boomers look for reputable or popular brands
Gen X wants personalised and tailored shopping experiences
Younger generations try to acquire goods and services that are sourced locally
Consumers often share/swap items or services
Millennials regularly follow or like companies' social media feeds or posts
Millennials buy items online
Consumers expect to increase spending on health and wellness the most
Gen X consumers feel at ease with their present monetary state
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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