While Australian consumers were generally less affected by the economic downturn, they are nevertheless cautious about spending and are saving more of their earnings. In particular, many older consumers are becoming concerned about funding their retirement years. Regardless, many Australian households continue to benefit from booming commodity exports and are enjoying relatively comfortable lifestyles.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Australia.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Australia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in Australia report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the Australia’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the Australia’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Australia with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Australia consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Australia
- Quickly grasp the dynamics and direction of Australia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
CURRENT TOP FIVE CONSUMER TRENDS
Australian consumers increasing their savings and spending less
Busy Australians increasingly taking shorter holidays
Internet retailing surging amongst Australian shoppers
Many Australians unprepared for retirement
Cost of raising children increases, affecting consumers’ spending and savings habits
Babies and Infants
Consumer demand for ‘kiddie couture’ growing
Parents drive increasing demand for ‘five-star’ baby food
Australian kids very comfortable with digital technology
Australian kids drinking “alarming” volumes of soft drinks
Australian tweens getting older sooner and increasingly concerned about their appearance
More tweens using mobile phones
Australian teens increasingly worried about their studies and future finances
Some Young Adults struggling to get careers started
Many Middle Youth consumers establishing households but find the going tough
Approaching retirement age, many Mid-Lifers increasingly believe they’ll have to work longer
Mid-Lifers go digital to maintain their health
Retirees increasingly worried about personal finances
Growing number of Late-Lifers facing burdensome out-of-pocket healthcare costs
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011,2012, 2015
HOUSING AND HOUSEHOLDS
In today’s housing market, many consumers find it cheaper to rent than buy
Older children remain at home and get on property ladder later
Steady divorce rate drives continuing consumer demand for a variety of post-marriage services
Australians increasingly turning to ‘clean’ energy sources
- Table 2 Housing and Households Data 2000, 2005, 2010, 2011,2012, 2015
MONEY AND SAVINGS
Attitudes toward Payment Methods
Loans and Mortgages
Consumers increasingly ‘touch and dash’ using contactless payment points
- Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015
EATING AND DRINKING
Hungry consumers turning to food trucks for quick and exotic dishes
Demand for cider continues to grow
- Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015
GROOMING AND FASHION
Perceptions of Beauty
Supermarkets become the one-stop shop for grooming products
Growing number of consumers turning to overseas internet retailers for beauty products
Men increasingly sporting facial hair
Consumers infatuated with European fashion
- Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015
HEALTH AND WELLNESS
Attitudes To Health and Well-being
Attitudes To Smoking
Gyms now offering consumers customised experience
- Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015
Main Household Shop
Shopping for Big-Ticket Items
Men increasingly turn to the internet for their shopping needs
Australian consumers love loyalty programmes
Consumers still welcome catalogues in digital age
- Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015
LEISURE AND RECREATION
Couch potato 2.0
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
Stressed Australian executives increasingly seeking to go on spa holidays
- Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015
Consumers enjoying lower domestic air fares
New breed of beach-loving FIFO commuters emerges
- Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015