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Consumer Lifestyle

Australia Flag Consumer Lifestyles in Australia

| Pages: 46

Price: US$1,900

About this Report

While Australian consumers were generally less affected by the economic downturn, they are nevertheless cautious about spending and are saving more of their earnings. In particular, many older consumers are becoming concerned about funding their retirement years. Regardless, many Australian households continue to benefit from booming commodity exports and are enjoying relatively comfortable lifestyles.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Australia.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Australia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Australia report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Australia’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Australia’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Australia with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Australia consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Australia
  • Quickly grasp the dynamics and direction of Australia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

CURRENT TOP FIVE CONSUMER TRENDS

Australian consumers increasing their savings and spending less

Busy Australians increasingly taking shorter holidays

Internet retailing surging amongst Australian shoppers

Many Australians unprepared for retirement

Cost of raising children increases, affecting consumers’ spending and savings habits

CONSUMER SEGMENTATION

Babies and Infants

Consumer demand for ‘kiddie couture’ growing

Parents drive increasing demand for ‘five-star’ baby food

Kids

Australian kids very comfortable with digital technology

Australian kids drinking “alarming” volumes of soft drinks

Tweenagers

Australian tweens getting older sooner and increasingly concerned about their appearance

More tweens using mobile phones

Teens

Australian teens increasingly worried about their studies and future finances

Young Adults

Some Young Adults struggling to get careers started

Middle Youth

Many Middle Youth consumers establishing households but find the going tough

Mid-Lifers

Approaching retirement age, many Mid-Lifers increasingly believe they’ll have to work longer

Mid-Lifers go digital to maintain their health

Late-Lifers

Retirees increasingly worried about personal finances

Growing number of Late-Lifers facing burdensome out-of-pocket healthcare costs

  • Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011,2012, 2015

HOUSING AND HOUSEHOLDS

Home Ownership

In today’s housing market, many consumers find it cheaper to rent than buy

Older children remain at home and get on property ladder later

Household Profiles

Steady divorce rate drives continuing consumer demand for a variety of post-marriage services

Running Costs

Australians increasingly turning to ‘clean’ energy sources

  • Table 2 Housing and Households Data 2000, 2005, 2010, 2011,2012, 2015

MONEY AND SAVINGS

Attitudes toward Payment Methods

Savings

Loans and Mortgages

Consumers increasingly ‘touch and dash’ using contactless payment points

  • Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015

EATING AND DRINKING

Eating Habits

Hungry consumers turning to food trucks for quick and exotic dishes

Drinking Habits

Demand for cider continues to grow

  • Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015

GROOMING AND FASHION

Perceptions of Beauty

Female Grooming

Supermarkets become the one-stop shop for grooming products

Growing number of consumers turning to overseas internet retailers for beauty products

Male Grooming

Men increasingly sporting facial hair

Fashion Trends

Consumers infatuated with European fashion

  • Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015

HEALTH AND WELLNESS

Attitudes To Health and Well-being

Obesity

Attitudes To Smoking

Gyms now offering consumers customised experience

  • Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015

SHOPPING HABITS

Main Household Shop

Shopping for Big-Ticket Items

Personal Shopping

Shopping Online

Men increasingly turn to the internet for their shopping needs

Australian consumers love loyalty programmes

Consumers still welcome catalogues in digital age

  • Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015

LEISURE AND RECREATION

Staying in

Couch potato 2.0

Going Out

Sport and Fitness

Vacations

Public Holidays, Celebrations and Gift-giving

Stressed Australian executives increasingly seeking to go on spa holidays

  • Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015

GETTING AROUND

Private Transport

Public Transport

Commuting

Air Travel

Consumers enjoying lower domestic air fares

New breed of beach-loving FIFO commuters emerges

  • Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015

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