Consumer Lifestyle

China Flag Consumer Lifestyles in China

Price: US$2,100

About this Report

The rise of Chinese consumers in recent decades has been remarkable and the impact of their spending power on global demand is not anticipated to abate in coming years despite the country’s slowing economy. Now more sophisticated consumers, many worry about new issues such as uncertainty about the quality of their food and water and, at least among younger consumers, concern about the environment. Consumers are increasingly travelling further to satisfy their craving for coveted branded goods.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in China.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the China’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in China report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the China’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the China’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in China with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of China consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in China
  • Quickly grasp the dynamics and direction of China’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


The less thrifty over fifty

Luxury as a way of life

Safety first

Cultural awareness going digital

Consumer society begins online


Babies and Infants

Eat well: baby nutrition is going premium

Distant parenting



The born-into-tech generation

Living vicariously


Wider European cultural appeal

Little emperors

Young Adults

Designer bodies for those designer clothes

Regional holidaying

Middle Youth

Women rule the roost

Education top priority


Solitaire pursuits

Aesthetic pre-occupation


Old and online

New ways good, old ways better

  • Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010-2012, 2015


Home Ownership

Living commercial

A home like in the movies

Household Profiles

No children – no problem

Bigger spending in smaller homes

Running Costs

All work and no play

Green is the new black

  • Table 2 Housing and Households Data 2000, 2005, 2010-2012, 2015


Attitudes Toward Payment Methods

Cards as status symbols

Consumer credit on the rise


Evolution in money management

Long-term loyalty on the wane

Loans and Mortgages

Status at any cost

Young householders find help

  • Table 3 Money and Savings Data 2000, 2005, 2010-2012, 2015


Eating Habits

The provenance prerogative

A taste for near neighbour foods

Drinking Habits

Socialising online with a cup of coffee

Bottled water scare drives demand for alternatives

  • Table 4 Eating and Drinking Data 2000, 2005, 2010-2012, 2015


Perceptions of Beauty

Female Grooming

Male Grooming

Fashion Trends

Luxury is so last year

Here come the boys

  • Table 5 Grooming and Fashion Data 2000, 2005, 2010-2012, 2015


Attitudes To Health and Well-being


Attitudes to Smoking

Doctor in your pocket

Paying for the aged

  • Table 6 Health and Wellness Data 2000, 2005, 2010-2012, 2015


Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Shopping Online

More personal online social networking

Smart consumer society

  • Table 7 Shopping Data 2000, 2005, 2010-2012, 2015


Staying in

Going Out

Sport and Fitness


Public Holidays, Celebrations and Gift-giving

Quality trumps quantity

Global soft power hits hard

  • Table 8 Leisure and Recreation Data 2000, 2005, 2010-2012, 2015


Private Transport

Public Transport


Air Travel

Longer Haul Travel

Green Travel Future

  • Table 9 Transport Data: 2000, 2005, 2010-2012, 2015


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