Consumer Lifestyle

China Flag Consumer Lifestyles in China

| Pages: 39

Price: US$2,100

About this Report

Despite a sluggish economy, Chinese consumers continue to spend as they enjoy ever-rising levels of disposable income. The urban middle-class continues to grow and their numbers will be bolstered in coming years as incomes rise among rural consumers. Greater access to the internet has made it the shopping channel of choice for millions of consumers seeking modern goods and services. On the other hand, spending on healthcare will dominate in coming years as the population rapidly ages.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in China.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the China’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in China report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the China’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the China’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in China with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of China consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in China
  • Quickly grasp the dynamics and direction of China’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


  • Chart 1 Lifestyles in China


Consumer confidence slipping in sluggish economy

Consumers continue to drive explosive growth in online shopping

Ageng population drives increased demand for senior care

Rural inhabitants set to become empowered consumers

More Chinese tourists choosing to travel independently


Babies and Infants

Continuing demand for milk powder

Some parents invest in education by having births in US

  • Chart 2 Babies and Infants in Focus 2000-2020


Modern parents more willing to buy toys for children as long as they’re safe

Increased consumption of unhealty foods fuelling obesity rates

Pollution affects kids growing up

  • Chart 3 Kids in Focus 2000-2020


Tweens in love with Western culture

Playing baseball becoming popular among many tweens

  • Chart 4 Tweens in Focus 2000-2020


Teens spend considerable time and energy on gaokao exam preparation

Diaosi drive demand for technology-related products

  • Chart 5 Teens in Focus 2000-2020

Young Adults

Young graduates face tight job market

Less expensive ‘naked’ weddings grow in popularity

  • Chart 6 Young Adults in Focus 2000-2020

Middle Youth

‘Leftover women’ not rushing to marry

  • Chart 7 Middle Youth in Focus 2000-2020


Popularity of gold as an investment declines

  • Chart 8 Mid-Lifers in Focus 2000-2020


Divorce rates rising among Late-Lifers

Demand for retirement homes expected to rise

  • Chart 9 Late-Lifers in Focus 2000-2020


Home Ownership

Consumers hoping government initiatives will boost housing market

  • Chart 10 Home Ownership 2000-2020

Household Profiles

Increasing number of households keeping pets

  • Chart 11 Household Profiles 2000-2020

Running Costs

New tiered pricing system for water means some households will pay more

  • Chart 12 Household Running Costs 2000-2020


Attitudes toward Payment Methods


Robust stock market rise led by individual investors

Loans and Mortgages

‘Shadow’ banking becoming less popular

  • Chart 13 Borrowing and Saving 2000-2019


Eating Habits

‘Earth beans’ gaining in popularity

Demand for organic foods rises as a result of food scandals

Fast food consumers being lured back to restaurants through new digital options

  • Chart 14 Food Expenditure Profile 2000-2020

Drinking Habits

Government anti-corruption campaign continues to dampen demand for premium alcohol

Younger consumers driving shifts in alcohol consumption

China still a tea-drinking nation but coffee makes gains

  • Chart 15 Drinks Expenditure Profile 2000-2020


Female Grooming and Fashion Trends

Face masks become fashion items

Consumers continue to be fascinated by Korean style

Women going overseas for cosmetic surgery

Male Grooming and Fashion Trends

Increased demand for skin care products among men

Latest men’s fashion trends emphasise traditional styles

  • Chart 16 Grooming and Fashion Expenditure 2000-2020


Attitudes to Health and Well-being

Private ‘mothercare’ facilities springing up for affluent mothers and children

Growing number of consumers buying OTC drugs in Japan

  • Chart 17 Health of the Nation 2000-2020


Main Household Shop

Online grocery shopping attracts busy young consumers

Shopping for Big-Ticket Items and Personal Goods

Consumers beginning to shop online for big-ticket items

  • Chart 18 Where Households Shop for Essentials 2000-2019


Leisure Time

Golf becoming a favourite pastime for affluent consumers

Females exercising more


Chinese consumers set to broaden their vacation horizons

Public Holidays, Celebrations and Gift-Giving

Hongbao goes electronic

Fewer consumers giving luxury items as gifts

Double 11 celebration spurs record consumer spending

Toys are frequent gifts for children

  • Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020


Private Transport

Chinese enjoying cheaper taxi fares

Bike-sharing programmes falter

  • Chart 20 Getting Around on Private Transport 2000-2020

Public Transport


  • Chart 21 Getting Around on Public Transport 2000-2020


Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here