The rise of Chinese consumers in recent decades has been remarkable and the impact of their spending power on global demand is not anticipated to abate in coming years despite the country’s slowing economy. Now more sophisticated consumers, many worry about new issues such as uncertainty about the quality of their food and water and, at least among younger consumers, concern about the environment. Consumers are increasingly travelling further to satisfy their craving for coveted branded goods.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in China.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the China’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in China report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the China’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the China’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in China with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of China consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in China
- Quickly grasp the dynamics and direction of China’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
TOP FIVE CONSUMER TRENDS
The less thrifty over fifty
Luxury as a way of life
Cultural awareness going digital
Consumer society begins online
Babies and Infants
Eat well: baby nutrition is going premium
The born-into-tech generation
Wider European cultural appeal
Designer bodies for those designer clothes
Women rule the roost
Education top priority
Old and online
New ways good, old ways better
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010-2012, 2015
HOUSING AND HOUSEHOLDS
A home like in the movies
No children – no problem
Bigger spending in smaller homes
All work and no play
Green is the new black
- Table 2 Housing and Households Data 2000, 2005, 2010-2012, 2015
MONEY AND SAVINGS
Attitudes Toward Payment Methods
Cards as status symbols
Consumer credit on the rise
Evolution in money management
Long-term loyalty on the wane
Loans and Mortgages
Status at any cost
Young householders find help
- Table 3 Money and Savings Data 2000, 2005, 2010-2012, 2015
EATING AND DRINKING
The provenance prerogative
A taste for near neighbour foods
Socialising online with a cup of coffee
Bottled water scare drives demand for alternatives
- Table 4 Eating and Drinking Data 2000, 2005, 2010-2012, 2015
GROOMING AND FASHION
Perceptions of Beauty
Luxury is so last year
Here come the boys
- Table 5 Grooming and Fashion Data 2000, 2005, 2010-2012, 2015
HEALTH AND WELLNESS
Attitudes To Health and Well-being
Attitudes to Smoking
Doctor in your pocket
Paying for the aged
- Table 6 Health and Wellness Data 2000, 2005, 2010-2012, 2015
Main Household Shop
Shopping for Big-ticket Items
More personal online social networking
Smart consumer society
- Table 7 Shopping Data 2000, 2005, 2010-2012, 2015
LEISURE AND RECREATION
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
Quality trumps quantity
Global soft power hits hard
- Table 8 Leisure and Recreation Data 2000, 2005, 2010-2012, 2015
Longer Haul Travel
Green Travel Future
- Table 9 Transport Data: 2000, 2005, 2010-2012, 2015