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Consumer Lifestyle

Hong Kong, China Flag Consumer Lifestyles in Hong Kong, China

| Pages: 61

Price: US$1,900

About this Report

In Hong Kong, the rise in income disparity has become a key concern to consumers. Indeed, the elderly in Hong Kong are among the poorest in the developed world. Regardless, Hong Kong continues to see growth, driven in large part by Chinese mainland tourists. Continued growth and the stress that accompanies it has led a growing number of consumers to seek out a wide range of leisure and recreation products and services. Generally, when consumers shop they prefer products under the banner of "Bran

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Hong Kong, China.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Hong Kong, China’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Hong Kong, China report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Hong Kong, China’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Hong Kong, China’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Hong Kong, China with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Hong Kong, China consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Hong Kong, China
  • Quickly grasp the dynamics and direction of Hong Kong, China’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

TOP FIVE CONSUMER TRENDS

Income disparity

Virtual but always real escapism

Localisation and the blossoming of post-consumerism

The online social consumer movement

Hong Kong identity versus Chinese identity

CONSUMER SEGMENTATION

Babies and Infants

Chinese Dragon Babies

Educated in diapers

Kids

High-tech students

Trendy Kids

Tweenagers

Camps for all tastes

Globalised tweens

Teens

Mobile internet’s new masters

Vanity and narcissism amongst the new youth

Young Adults

The new international set

Intelligent design very okay

Middle Youth

Stressing out of here

More than fetishised nostalgia

Mid-lifers

Holistic self-beautification

Prevention beats cure

Late-lifers

Independent, but with a little help

The need to earn money continues

  • Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015

HOUSING AND HOUSEHOLDS

Home Ownership

Making space in shrinking apartments

Living in the city

Household Profiles

Younger pet owners with long-term ambitons

Me, myself and I

Running Costs

The independent and elderly

Sustainability starts at home

  • Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015

MONEY AND SAVINGS

Attitudes toward Payment Methods

Savings

Loans and Mortgages

Save or spend

A tale of two currencies

  • Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015

EATING AND DRINKING

Eating Habits

Good for you and the environment too

Hi-tech and the internet affect food consumption

Drinking Habits

Crafting a new beer trend

The great water debate

  • Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015

GROOMING AND FASHION

Perceptions of Beauty

Female Grooming

Male Grooming

Korean cosmetics invasion

Chinese demands outweigh native demands

Fashion Trends

The OL

Collaborative efforts

  • Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015

HEALTH AND WELLNESS

Attitudes to Health and Well-being

Obesity

Attitudes to Smoking

What’s app, Doc?

Hookah smoking finds perfect breeding ground

  • Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015

SHOPPING HABITS

Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Shopping Online

Spreading upwards and outwards

Brand stores with personalised appeal

  • Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015

LEISURE AND RECREATION

Staying in

Going Out

Sport and Fitness

Evolution in social gaming

Eco-friendly recreation

Vacations

Public Holidays, Celebrations and Gift-giving

Mooncakes go into orbit

A renaissance for traditional culture alongside Western culture and online shopping

  • Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015

GETTING AROUND

Private Transport

Public Transport

Commuting

Air Travel

Integrated and seamless transport: from under the ground to above the clouds

Customisation to perfection

  • Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015

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