In the middle of a slowing economy, already-frugal consumers in India continue to be cautious about spending. In particular, members of the burgeoning middle class have put many of their aspirations on hold. Regardless, there is no escaping the fact that average annual disposable income increased by more than 29% (in real terms) between 2007 and 2012 while consumer spending increased by more than 25%, fuelling demand for a wide range of products and services.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in India.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the India’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in India report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the India’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the India’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in India with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of India consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in India
- Quickly grasp the dynamics and direction of India’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
TOP FIVE CONSUMER TRENDS
Consumers becoming more cautious and reining in spending
Consumers increasingly going online to shop
Growing demand from consumers for alcoholic beverages
Consumers continue to spend on personal grooming products
Rural consumers driving growth
Babies and Infants
Rising incomes spur demand for baby products
Kids developing consumer attitudes at early age
Tweens increasingly have a role in deciding household purchasing decisions
Internet devices eclipse TV as gadgets of choice for teens
Growing number of graduates finding it difficult to find jobs because they lack skills
Middle Youth consumers increasingly shop online
More Middle Youth women beginning to make financial investment decisions
Older consumers drive growth in online luxury sales
Growing number of Late-Lifers moving into retirement homes
More Late-Lifers seeking new partners
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015
HOUSING AND HOUSEHOLDS
Consumers eyeing new properties on city fringes
Growing number of pensioners choosing retirement homes
Consumers increasingly dealing with water shortages
Some consumers automating their homes
- Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015
MONEY AND SAVINGS
Attitudes toward Payment Methods
Indian consumers embrace m-commerce
Consumers turning to physical assets to save
Consumers increasingly saving for retirement
Loans and Mortgages
Growing number of consumers opting for convenient gold loans
- Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015
EATING AND DRINKING
Consumers increasingly going local when purchasing food
Growing number of consumers changing traditional eating habits
Demand for beer continues to rise
- Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015
GROOMING AND FASHION
Perceptions of Beauty
Rise in consumer demand for cosmetic surgery
More men going to spas
Growing demand for eco-friendly fashion
- Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015
HEALTH AND WELLNESS
Attitudes to Health and Well-being
Attitudes To Smoking
More consumers to have access to healthcare insurance
- Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015
Main Household Shop
Shopping for Big-ticket Items
More consumers buying from modern retail outlets
Increasing number of Indians shopping for gifts online
- Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015
LEISURE AND RECREATION
Sport and Fitness
Indians continue to read books for leisure in the digital age
Public Holidays, Celebrations and Gift-giving
More Indian consumers look for “purpose-driven” vacations
Indians spend more on holidays with children than on holidays without them
- Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015
More consumers buying travel tickets online
- Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015