Consumer Lifestyle

India Flag Consumer Lifestyles in India

| Pages: 42

Price: US$2,100

About this Report

Political stability and improved economic conditions have led to an increase in consumer spending. In addition to the consumer profile becoming younger and younger, rural consumers are also beginning to demand attention. At the same time, growing health and social image consciousness continue to shape consumers’ mind-set. Demographic trends are dominated by two key factors: a large young population under the age of 30 and faster growth rates among older age groups.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in India.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the India’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in India report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the India’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the India’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in India with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of India consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in India
  • Quickly grasp the dynamics and direction of India’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


  • Chart 1 Datagraphic in India


The Gym Generation

Indian consumers – bitten by the travel bug

Indian consumers take to internet shopping

Growing image consciousness among men

Changing face of the rural consumer


Babies and Infants

Alternatives to disposable diapers emerge

Consumer demand for online baby care products grows

  • Chart 2 Babies and Infants in Focus 2000-2020


Kids demand customised products

Junk food enters the school tiffin box

  • Chart 3 Kids in Focus 2000-2020


Indian tweens on social media despite age restrictions

'Wired and looped' tweens increasing influence on purchasing decisions

  • Chart 4 Tweens in Focus 2000-2020


Online shopping booms among Teens

Teens drive smartphone sales

  • Chart 5 Teens in Focus 2000-2020

Young Adults

Young urban couples opting for nuclear families

Young entrepreneurs on the rise

  • Chart 6 Young Adults in Focus 2000-2020

Middle Youth

Luxury car ownership increases

Keenest use of online services

  • Chart 7 Middle Youth in Focus 2000-2020


Growing number of adventurous travellers over 50

Health-conscious MAMIL trend reaches India

  • Chart 8 Mid-Lifers in Focus 2000-2020


Late-lifers drive a new wave of business

Luxury retirement homes welcome Late-lifers

  • Chart 9 Late-Lifers in Focus 2000-2020


Home Ownership

Home loans become more transparent

  • Chart 10 Home Ownership 2000-2020

Household Profiles

  • Chart 11 Household Profiles 2000-2020

Running Costs

Home solar demand growing at 60% annually

  • Chart 12 Household Running Costs 2000-2020


Attitudes toward Payment Methods


Loans and Mortgages

Zero-balance savings accounts to boost rural spending

Mobile payments gain popularity among the poor

  • Chart 13 Borrowing and Saving 2000-2019


Eating Habits

Traditional street food gets makeover

Niche products becoming mainstream

Consumers going Glocal

Customisation is the buzzword

  • Chart 14 Food Expenditure Profile 2000-2020

Drinking Habits

Radical change in the drinking culture

Detox juice cleanses become the rage

Prohibition imposed in Kerala – India’s hardest drinking state

  • Chart 15 Drinks Expenditure Profile 2000-2020


Female Grooming and Fashion Trends

Halal cosmetics make debut

Male Grooming and Fashion Trends

'The Facebook Facelift': Cosmetic surgery on the rise

  • Chart 16 Grooming and Fashion Expenditure 2000-2020


Attitudes to Health and Well-being

Pedaling away to better health

Health and wellness in rural India

  • Chart 17 Health of the Nation 2000-2020


Main Household Shop

Shopping for Big-ticket Items and Personal Goods

Time-pressed urban shoppers order groceries online

The next big luxury market

  • Chart 18 Where Households Shop for Essentials 2000-2019


Leisure Time

Basketball makes inroad in cricket-crazy sports field

Improved connectivity in rural India to boost IT spending and adoption


Public Holidays, Celebrations and Gift-Giving

Culinary tourism on the rise

Adventure holidays attract both sexes

  • Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020


Private Transport

  • Chart 20 Getting Around on Private Transport 2000-2020

Public Transport


Urban professionals take up cycling

Budget airlines’ low-fare war enabling Indians to fly

  • Chart 21 Getting Around on Public Transport 2000-2020


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