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Consumer Lifestyle

Consumer Lifestyles in India

| Pages: 46

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About this Report

In the middle of a slowing economy, already-frugal consumers in India continue to be cautious about spending. In particular, members of the burgeoning middle class have put many of their aspirations on hold. Regardless, there is no escaping the fact that average annual disposable income increased by more than 29% (in real terms) between 2007 and 2012 while consumer spending increased by more than 25%, fuelling demand for a wide range of products and services.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in India.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the India’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in India report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the India’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the India’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in India with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of India consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in India
  • Quickly grasp the dynamics and direction of India’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

TOP FIVE CONSUMER TRENDS

Consumers becoming more cautious and reining in spending

Consumers increasingly going online to shop

Growing demand from consumers for alcoholic beverages

Consumers continue to spend on personal grooming products

Rural consumers driving growth

CONSUMER SEGMENTATION

Babies and Infants

Rising incomes spur demand for baby products

Kids

Kids developing consumer attitudes at early age

Tweenagers

Tweens increasingly have a role in deciding household purchasing decisions

Teens

Internet devices eclipse TV as gadgets of choice for teens

Young Adults

Growing number of graduates finding it difficult to find jobs because they lack skills

Middle Youth

Middle Youth consumers increasingly shop online

More Middle Youth women beginning to make financial investment decisions

Mid-Lifers

Older consumers drive growth in online luxury sales

Late-Lifers

Growing number of Late-Lifers moving into retirement homes

More Late-Lifers seeking new partners

  • Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015

HOUSING AND HOUSEHOLDS

Home Ownership

Consumers eyeing new properties on city fringes

Household Profiles

Growing number of pensioners choosing retirement homes

Running Costs

Consumers increasingly dealing with water shortages

Some consumers automating their homes

  • Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015

MONEY AND SAVINGS

Attitudes toward Payment Methods

Indian consumers embrace m-commerce

Savings

Consumers turning to physical assets to save

Consumers increasingly saving for retirement

Loans and Mortgages

Growing number of consumers opting for convenient gold loans

  • Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015

EATING AND DRINKING

Eating Habits

Consumers increasingly going local when purchasing food

Growing number of consumers changing traditional eating habits

Drinking Habits

Demand for beer continues to rise

  • Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015

GROOMING AND FASHION

Perceptions of Beauty

Female Grooming

Male Grooming

Rise in consumer demand for cosmetic surgery

More men going to spas

Fashion Trends

Growing demand for eco-friendly fashion

  • Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015

HEALTH AND WELLNESS

Attitudes to Health and Well-being

Obesity

Attitudes To Smoking

More consumers to have access to healthcare insurance

  • Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015

SHOPPING HABITS

Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Shopping Online

More consumers buying from modern retail outlets

Increasing number of Indians shopping for gifts online

  • Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015

LEISURE AND RECREATION

Staying in

Going Out

Sport and Fitness

Indians continue to read books for leisure in the digital age

Vacations

Public Holidays, Celebrations and Gift-giving

More Indian consumers look for “purpose-driven” vacations

Indians spend more on holidays with children than on holidays without them

  • Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015

GETTING AROUND

Private Transport

Public Transport

Commuting

Air Travel

More consumers buying travel tickets online

  • Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015

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