Indonesia is a highly populous country; it has a large young population and a growing population aged over 60. More young urbanites are delaying having children or have just one child and opt to live in apartments. Given that the economy has been growing at above 5% a year, consumers are confident. In particular, people in the sizeable middle class want to satisfy secondary needs. Yet, the majority still earns a relatively low income and there are regional differences.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Indonesia.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Indonesia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in Indonesia report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the Indonesia’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the Indonesia’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Indonesia with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Indonesia consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Indonesia
- Quickly grasp the dynamics and direction of Indonesia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
TOP FIVE CONSUMER TRENDS
Apartment living is a new lifestyle choice for young couples
More discretionary spending by the middle class
The rapid growth of online shopping
Desire for healthier lifestyles drives demand for more fresh and organic food
Senior citizens work longer
Babies and Infants
Cloth diapers making a come-back
Home-made baby food
Cooler birthday celebrations
Yoga and relaxing activities for busy Tweenagers
Teens fully adopt social media
University students using e-books
Online shopping from multiple stores
Urban first jobbers love to spend money
Hip herbal medicine
Running as a community sport
Celebrity-influenced healthier lifestyles
Medical tourism becomes popular
Healthy food catering
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016
HOUSING AND HOUSEHOLDS
- Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016
MONEY AND SAVINGS
Attitudes toward Payment Methods
Loans and Mortgages
Traditional payment methods for online shopping
No credit card, no problem
- Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016
EATING AND DRINKING
The Ramen craze
- Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016
GROOMING AND FASHION
Perceptions of Beauty
Korean over western
Young women are influenced by beauty bloggers
Distro stores are popular with young consumers
Dress codes becoming the norm
- Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016
HEALTH AND WELLNESS
Attitudes to Health and Well-being
Attitudes to Smoking
Superfoods in daily diets
- Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016
Main Household Shop
Shopping for Big-ticket Items
Shopping for big-ticket items online
Shopping online for daily needs
- Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016
LEISURE AND RECREATION
Early adopters of smart TV
Sport and Fitness
Amateurs using professional running gear
Hanging out at the 7-Eleven
Public Holidays, Celebrations and Gift-giving
- Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016
- Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016