Consumer Lifestyle

Indonesia Flag Consumer Lifestyles in Indonesia

| Pages: 37

Price: US$2,100

About this Report

Rising disposable incomes levels have resulted in increased consumer spending for a wide range of products and services. The middle class is growing at a dramatic rate but many are still challenged by a lack of suitable housing and other barriers. Many consumers, particularly younger consumers, are turning to internet retailing due to its convenience and to secure products not available on the shelves of local retailers.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Indonesia.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Indonesia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Indonesia report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Indonesia’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Indonesia’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Indonesia with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Indonesia consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Indonesia
  • Quickly grasp the dynamics and direction of Indonesia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


  • Chart 1 Datagraphic in Indonesia


Wary consumers increase their savings, cut their spending

Consumers embrace online shopping

Consumers adopting healthier lifestyles

Small housing units in demand among low-income consumers

Rapid rise of the middle class


Babies and Infants

Healthy diet for babies

Online shopping for baby products

Tablets for recording baby progress

  • Chart 2 Babies and Infants in Focus 2000-2020


Electronic gadgets addiction

Poor diet leads to stunted growth

  • Chart3 Kids in Focus 2000-2020


Virtual friends in a virtual world

  • Chart 4 Tweens in Focus 2000-2020


Korean Wave

Urban Teens’ sedentary lifestyles

  • Chart 5 Teens in Focus 2000-2020

Young Adults

Healthy lifestyles drives demand for low-calorie drinks and snacks

Young Adults become more entrepreneurial

  • Chart 6 Young Adults in Focus 2000-2020

Middle Youth

Affluent Middle Youth work hard

  • Chart 7 Middle Youth in Focus 2000-2020


Mid-Lifers worry about their future

  • Chart 8 Mid-Lifers in Focus 2000-2020


Late-Lifers like to travel

  • Chart 9 Late-Lifers in Focus 2000-2020


Home Ownership

  • Chart 10 Home Ownership 2000-2020

Household Profiles

  • Chart 11 Household Profiles 2000-2020

Running Costs

Smaller, more affordable houses in demand

Demand for energy efficient appliances

  • Chart 12 Household Running Costs 2000-2020


Attitudes towards Payment Methods


Loans and Mortgages

Consumers investing in mutual funds

Branchless banking to benefit rural population

  • Chart 13 Borrowing and Saving 2000-2019


Eating Habits

Fusion foods

Food trucks

  • Chart 14 Food Expenditure Profile 2000-2020

Drinking Habits

  • Chart 15 Drinks Expenditure Profile 2000-2020


Female Grooming and Fashion Trends

Halal and organic cosmetics

Eyebrow and Lip Embroidery

Male Grooming and Fashion Trends

  • Chart 16 Grooming and Fashion Expenditure 2000-2020


Attitudes to Health and Well-being

Obesity is still a problem

Apps and gadgets for a healthy lifestyle


  • Chart 17 Health of the Nation 2000-2020


Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

Overseas shopping

Shopping on social media and forums

  • Chart 18 Where Households Shop for Essentials 2000-2019


Leisure Time

Minimalist gardening

Mountaineering for everyone

Lack of trust in mobile payments curbs consumers spend


Public Holidays, Celebrations and Gift-Giving

Consumers use online travel agencies to plan their holidays

  • Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020


Private Transport

  • Chart 20 Getting Around on Private Transport 2000-2020

Public Transport


“Uber motorcycle” in Indonesia

Show me the Waze

Walking along the ratwalk

  • Chart 21 Getting Around on Public Transport 2000-2020


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