Consumer Lifestyle

Indonesia Flag Consumer Lifestyles in Indonesia

| Pages: 51

Price: US$2,100

About this Report

Indonesia is a highly populous country; it has a large young population and a growing population aged over 60. More young urbanites are delaying having children or have just one child and opt to live in apartments. Given that the economy has been growing at above 5% a year, consumers are confident. In particular, people in the sizeable middle class want to satisfy secondary needs. Yet, the majority still earns a relatively low income and there are regional differences.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Indonesia.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Indonesia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Indonesia report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Indonesia’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Indonesia’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Indonesia with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Indonesia consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Indonesia
  • Quickly grasp the dynamics and direction of Indonesia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


Apartment living is a new lifestyle choice for young couples

More discretionary spending by the middle class

The rapid growth of online shopping

Desire for healthier lifestyles drives demand for more fresh and organic food

Senior citizens work longer


Babies and Infants

Cloth diapers making a come-back

Home-made baby food


Healthier Snacking


Cooler birthday celebrations

Yoga and relaxing activities for busy Tweenagers


Teens fully adopt social media

Young Adults

University students using e-books

Online shopping from multiple stores

Urban first jobbers love to spend money

Middle Youth

Hip herbal medicine

Running as a community sport

Celebrity-influenced healthier lifestyles


Medical tourism becomes popular

Healthy food catering


Senior Tourism

  • Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016


Home Ownership

Apartment life

Household Profiles

Running Costs

Energy-efficient housing

  • Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016


Attitudes toward Payment Methods


Loans and Mortgages

Traditional payment methods for online shopping

No credit card, no problem

  • Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016


Eating Habits

The Ramen craze

Drinking Habits

Infused water

  • Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016


Perceptions of Beauty

Female Grooming

Korean over western

Young women are influenced by beauty bloggers

Male Grooming

Fashion Trends

Distro stores are popular with young consumers

Dress codes becoming the norm

Hipster-influenced clothing

  • Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016


Attitudes to Health and Well-being


Attitudes to Smoking

Superfoods in daily diets

  • Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016


Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Shopping Online

Shopping for big-ticket items online

Shopping online for daily needs

  • Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016


Staying in

Going Out

Early adopters of smart TV

Anti-mall weekend

Sport and Fitness

Amateurs using professional running gear

Hanging out at the 7-Eleven



Public Holidays, Celebrations and Gift-giving

  • Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016


Private Transport

Public Transport


Air Travel

Group Commuting

  • Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016


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