Consumer Lifestyle

Italy Flag Consumer Lifestyles in Italy

| Pages: 41

Price: US$2,100

About this Report

Italian remain very careful spenders and are increasingly on the lookout for bargains. Traditional features of the Italian lifestyle are being reconsidered, as are consumer choices and strategies adapt to a new economic reality. Social media and the Internet play an increasingly central role in daily life, with consumers spending significant amount of time online. A significant concern across nearly all age groups is employment and job security.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Italy.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Italy’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Italy report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Italy’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Italy’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Italy with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Italy consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Italy
  • Quickly grasp the dynamics and direction of Italy’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


Savvy Italian consumers respond to austerity by shopping smarter

Italian consumers beginning to embrace m-commerce

Most young Italians still living at home

Italian consumers increasingly turning to private label products to trim grocery bills

Some consumers struggling in depressed housing market


Babies and Infants

Mothers saving money when buying for their babies


Luxury children’s clothes not losing their appeal

Absolute poverty at record rates


Television and social media replace more interactive forms of play

Parents concerned by dangers posed by the internet

Tweenagers developing a taste for unhealthy food

Image-conscious tweens influenced by stylised role models


Teenagers’ lives move online and the smartphone becomes a prized possession

Italian Teens switch from Facebook to Twitter

Young Adults

Young people questioning the value of a university education

High levels of consumption of energy drinks

Middle Youth

More than half of Italians between 30 and 34 live with their parents

Middle youth Italians increasingly use online dating sites

Middle youth are increasingly using technology to stay healthy


Italy’s mid-lifers most pessimistic about the future and reconsider consumption patterns

Rising concerns about of the effect of social media on children


“I Nonni” take up more active role in supporting families with young children

  • Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016


Home Ownership

Fewer Italians ready to buy homes as property market stagnates

Household Profiles

Consumption of ready meals on the increase

Running Costs

Number of home improvements declining

  • Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016


Attitudes toward Payment Methods


Italians are saving less due to tough economic climate

Loans and Mortgages

Italians increasingly unable to meet mortgage repayments

  • Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016


Eating Habits

Cooking and baking at home on the increase

Italians are increasingly price-sensitive

Drinking Habits

Teenage girls are drinking more

  • Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016


Perceptions of Beauty

Female Grooming

Increased popularity for the “au naturel” look

Male Grooming

Men are increasingly sporting facial hair

Fashion Trends

Affordable but elegant – “Shabby Chic”

  • Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016


Attitudes to Health and Well-being


Attitudes to Smoking

Decreasing demand for e-cigarettes among smokers

  • Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016


Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Shopping Online

Surge in shopping with smartphones

  • Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016


Staying in

Going Out

Sport and Fitness


Public Holidays, Celebrations and Gift-giving

Fewer Italians going abroad for their vacation

  • Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016


Private Transport

Public Transport


Air Travel

Travellers see high-speed train as alternative to flying for domestic journeys

Travelling childfree: the next trend?

  • Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016


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