Consumer Lifestyle

Italy Flag Consumer Lifestyles in Italy

| Pages: 38

Price: US$2,100

About this Report

In recent years, the recession, high unemployment and a wide range of other financial challenges have forced many consumers to tighten their belts and cut spending on all but essential goods. However, recent political stability, among other events, has seemed to jump-start a rise in consumer confidence. This renewed optimism is expected to unleash pent-up demand for a variety of big-ticket products, such as cars and home appliances. Regardless, consumers will remain wary about new spending.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Italy.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Italy’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Italy report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Italy’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Italy’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Italy with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Italy consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Italy
  • Quickly grasp the dynamics and direction of Italy’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


  • Chart 1 Lifestyles in Italy


Declining consumer spending may be set to rebound

Consumers find more homes available to buy

Greater environmental awareness changing consumers’ spending habits

Consumers increasingly attracted to internet retailers

Consumers’ eating and food shopping habits changing


Babies and Infants

Breastfeeding, pumps and formula

Cloth nappies for concerned parents

  • Chart 2 Babies and Infants in Focus 2000-2020


Early English

Borrowed money to buy school equipment

  • Chart 3 Kids in Focus 2000-2020


Tweens always connected

More cross-thematic summer camps

  • Chart 4 Tweens in Focus 2000-2020


Teens attracted by gambling

Sport and energy drinks

  • Chart 5 Teens in Focus 2000-2020

Young Adults

Cinema still fashionable (but only if hyper-tech)

The first car

  • Chart 6 Young Adults in Focus 2000-2020

Middle Youth

Happy and tattooed

Health fanatics

  • Chart 7 Middle Youth in Focus 2000-2020


Divorce in the fast lane

Mid-Lifers want to be fit and healthy

  • Chart 8 Mid-Lifers in Focus 2000-2020


Bare ownership increases

Late-Lifers increasingly have poor diets

  • Chart 9 Late-Lifers in Focus 2000-2020


Home Ownership

Second homes for sale

Better to rent

  • Chart 10 Home Ownership 2000-2020

Household Profiles

  • Chart 11 Household Profiles 2000-2020

Running Costs

Bio-construction and energy efficiency on the rise

Plastic recycling still increasing

  • Chart Household Running Costs 2000-2020


Attitudes towards Payment Methods


Loans and Mortgages

Loans for holidays

Do not touch my smartphone

  • Chart 13 Borrowing and Saving 2000-2019


Eating Habits

Goodbye to the Mediterranean diet

More ethnic food on the table

  • Chart Food Expenditure Profile 2000-2020

Drinking Habits

The more you study, the less (often) you drink

  • Chart 15 Drinks Expenditure Profile 2000-2020


Female Grooming and Fashion Trends

Male Grooming and Fashion Trends

Latest grooming trend among young Italian men: plucked eyebrows

  • Chart Grooming and Fashion Expenditure 2000-2020


Attitudes to Health and Well-being

Better health through supplements

Little sport, lots of television

  • Chart 17 Health of the Nation 2000-2020


Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

  • Chart Where Households Shop for Essentials 2000-2019


Leisure Time


Foreigners saved agriturismi’s day

Public Holidays, Celebrations and Gift-Giving

Weddings on cruise ships

Halloween, more export than import

  • Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020


Private Transport

  • Chart Getting Around on Private Transport 2000-2020

Public Transport


Italian commuters spend 33 working days per year getting to work

Long-term rental better than car sharing

Not Amsterdam yet, but more bikes around

  • Chart 21 Getting Around on Public Transport 2000-2020


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