About this Report
Almost two decades after the dismantling of apartheid, South Africa continues to have one of the highest levels of income inequality in the world. For the majority (especially blacks), making ends meet remains a struggle, with the rising cost of living straining their meagre resources and a high rate of unemployment limiting their opportunities for advancement. Nonetheless, the past decade has seen the emergence of a broader black middle class who can afford to shop in upscale malls and drive SU
Consumer Lifestyle Reports in South Africa provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in South Africa. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the South Africa’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in South Africa report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the South Africa’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the South Africa’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in South Africa with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of South Africa consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in South Africa
- Quickly grasp the dynamics and direction of South Africa’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
