While South Africa remains the most unequal country in the world in terms of income distribution, its middle class continues to expand, driving robust growth in consumption expenditure as consumers flock to the country’s steadily increasingly number of shopping malls. Meanwhile, improved access to retroviral drugs is helping the country to emerge from a 20-year HIV/Aids crisis that saw life expectancy plunge to not much more than 50 years during the mid-noughties.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in South Africa.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the South Africa’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in South Africa report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the South Africa’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the South Africa’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in South Africa with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of South Africa consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in South Africa
- Quickly grasp the dynamics and direction of South Africa’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
TOP FIVE CONSUMER TRENDS
As the scourge of HIV/Aids eases, life expectancy rebounds
Black middle class continues to ascend
Feast and famine
Supermarket shoppers begin to pay greater attention to private labels
Babies and Infants
Efforts to promote breast feeding stepped up
Bling trend boosts sales of baby and toddler wear
Food security an issue for many families with young children
Improved healthcare leads to reduction in child mortality
A walk on the wild side
Too much, too young?
Teen obesity a significant public health issue
Black middle class breeds ostentatious teen subculture
Desperate for an education
Growth in plastic surgery reflects shifting ideals of beauty
The rise of the black middle class
As consumption habits change, brands become more important
The poor die young
Levels of alcohol consumption high
A golden retirement for the affluent, both domestic and foreign
Seeking to stay economically active for longer
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015
HOUSING AND HOUSEHOLDS
Housing shortage pushes up prices
Urban gardening growing in popularity
Pet pampering deepens, in spite of presidential opposition
My home is my fortress
Who turned the lights out?
- Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015
MONEY AND SAVINGS
Attitudes toward Payment Methods
Informal savings clubs remain popular
Loans and Mortgages
Consumer debt a growing problem for the black middle class
- Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015
EATING AND DRINKING
What’s in your patty?
Less affluent consumers opt for calorie-dense food
Ban on smoking in pubs to be tightened
In spite of crackdowns, illegal bars continue to thrive in townships
- Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015
GROOMING AND FASHION
Perceptions of Beauty
Make way for Movember
Influx of international brands
“Black diamonds” want luxury, even if many struggle to pay for it
- Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015
HEALTH AND WELLNESS
Attitudes to Health and Well-being
Cheaper generics on the way?
Attitudes to Smoking
Renewed crackdown on smoking in the pipeline
- Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015
Main Household Shop
The rise of private label
Shopping for Big-ticket Items
Mobile commerce growing in popularity
- Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015
LEISURE AND RECREATION
Social networking goes mobile
Sport and Fitness
Adventure sports increasingly popular
Public Holidays, Celebrations and Gift-giving
- Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015
E-tolls leave motorists in Gauteng fuming
BRT expansion in Johannesburg
- Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015