Consumer Lifestyle

South Africa Flag Consumer Lifestyles in South Africa

| Pages: 64

Price: US$2,100

About this Report

While South Africa remains the most unequal country in the world in terms of income distribution, its middle class continues to expand, driving robust growth in consumption expenditure as consumers flock to the country’s steadily increasingly number of shopping malls. Meanwhile, improved access to retroviral drugs is helping the country to emerge from a 20-year HIV/Aids crisis that saw life expectancy plunge to not much more than 50 years during the mid-noughties.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in South Africa.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the South Africa’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in South Africa report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the South Africa’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the South Africa’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in South Africa with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of South Africa consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in South Africa
  • Quickly grasp the dynamics and direction of South Africa’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


As the scourge of HIV/Aids eases, life expectancy rebounds

Black middle class continues to ascend

Feast and famine

Supermarket shoppers begin to pay greater attention to private labels


Babies and Infants

Efforts to promote breast feeding stepped up

Bling trend boosts sales of baby and toddler wear


Food security an issue for many families with young children

Improved healthcare leads to reduction in child mortality


A walk on the wild side

Too much, too young?


Teen obesity a significant public health issue

Black middle class breeds ostentatious teen subculture

Young Adults

Desperate for an education

Growth in plastic surgery reflects shifting ideals of beauty

Middle Youth

The rise of the black middle class

As consumption habits change, brands become more important


The poor die young

Levels of alcohol consumption high


A golden retirement for the affluent, both domestic and foreign

Seeking to stay economically active for longer

  • Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015


Home Ownership

Housing shortage pushes up prices

Urban gardening growing in popularity

Household Profiles

Pet pampering deepens, in spite of presidential opposition

Running Costs

My home is my fortress

Who turned the lights out?

  • Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015


Attitudes toward Payment Methods


Informal savings clubs remain popular

Loans and Mortgages

Consumer debt a growing problem for the black middle class

  • Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015


Eating Habits

What’s in your patty?

Less affluent consumers opt for calorie-dense food

Drinking Habits

Ban on smoking in pubs to be tightened

In spite of crackdowns, illegal bars continue to thrive in townships

  • Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015


Perceptions of Beauty

Female Grooming

Male Grooming

Make way for Movember

Fashion Trends

Influx of international brands

“Black diamonds” want luxury, even if many struggle to pay for it

  • Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015


Attitudes to Health and Well-being

Cheaper generics on the way?


Attitudes to Smoking

Renewed crackdown on smoking in the pipeline

  • Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015


Main Household Shop

The rise of private label

Shopping for Big-ticket Items

Personal Shopping

Shopping Online

Mobile commerce growing in popularity

  • Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015


Staying in

Social networking goes mobile

Going Out

Sport and Fitness

Adventure sports increasingly popular


Public Holidays, Celebrations and Gift-giving

  • Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015


Private Transport

E-tolls leave motorists in Gauteng fuming

Public Transport

BRT expansion in Johannesburg


Air Travel

  • Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015


Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here