Consumer Lifestyle

South Africa Flag Consumer Lifestyles in South Africa

| Pages: 43

Price: US$2,100

About this Report

Household expenditure has increased, though consumer confidence levels and unemployment figures remain a cause for concern. At the same time, consumers are finally beginning to embrace e-commerce and mobile payments. Demographic trends are dominated by two key factors: a declining birth rate and a reduction in mortality rates, as a result of improvements in health care.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in South Africa.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the South Africa’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in South Africa report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the South Africa’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the South Africa’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in South Africa with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of South Africa consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in South Africa
  • Quickly grasp the dynamics and direction of South Africa’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


  • Chart 1 Lifestyles in South Africa


Consumer confidence at 14-year low

Mobile payment methods- a game changer

Slow growth in eCommerce; South African consumers lag behind

Obesity - South Africa’s emerging health crisis

Male grooming is booming


Babies and Infants

Baby balm in high demand

Parents switch to online channels

  • Chart 2 Babies and Infants in Focus 2000-2020


South African doll breaks the mould in high style

Kids demand digital toys

  • Chart3 Kids in Focus 2000-2020


South African children- among the fattest in the world

  • Chart 4 Tweens in Focus 2000-2020


Teens expected to migrate from TV to streaming

  • Chart 5 Teens in Focus 2000-2020

Young Adults

Young South Africans getting more comfortable with eCommerce

South Africa’s new middle-class millennial travellers

  • Chart 6 Young Adults in Focus 2000-2020

Middle Youth

39% of kids raised by single moms

Social housing has become popular among young couples

  • Chart 7 Middle Youth in Focus 2000-2020


Cycling is the new golf

  • Chart 8 Mid-Lifers in Focus 2000-2020


Late- Lifers: Most frequent travellers

Strong demand for retirement housing

  • Chart 9 Late-Lifers in Focus 2000-2020


Home Ownership

  • Chart 10 Home Ownership 2000-2020

Household Profiles

  • Chart 11 Household Profiles 2000-2020

Running Costs

The rise of the first time buyer

Consumers ditching stand-alone homes

  • Chart 12 Household Running Costs 2000-2020


Attitudes toward Payment Methods


Loans and Mortgages

Increasing popularity of mobiles for online shopping

The challenge of two generations of dependents

  • Chart 13 Borrowing and Saving 2000-2019


Eating Habits

Banting diet gains ground in South African townships

Cooking with coconut

  • Chart 14 Food Expenditure Profile 2000-2020

Drinking Habits

Premium beer set for fabulous growth

Coffee culture grows in South Africa

  • Chart 15 Drinks Expenditure Profile 2000-2020


Female Grooming and Fashion Trends

Ethnic hair care goes natural

Male Grooming and Fashion Trends

More men willing to spend on fashion

Skin lightening creams gain in popularity

Cosmetic surgery on the rise

  • Chart 16 Grooming and Fashion Expenditure 2000-2020


Attitudes to Health and Well-being

Obesity: SA’s emerging health crisis

Wearable tech gains traction

  • Chart 17 Health of the Nation 2000-2020


Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

Consumers demand high-end luxury

More South Africans buying groceries online

  • Chart 18 Where Households Shop for Essentials 2000-2019


Leisure Time

Outdoor gyms booming in SA

Visual content drives social media in SA


Public Holidays, Celebrations and Gift-Giving

Electronic gadgets dominated Christmas sales in 2014

Holidaymakers prefer road trips; shorter stays in halfway towns

  • Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020


Private Transport

  • Chart 20 Getting Around on Private Transport 2000-2020

Public Transport


Cities promote cycling culture; bicycles for rural development

New trains launched to change the long distance travel experience

  • Chart 21 Getting Around on Public Transport 2000-2020


Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here