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Consumer Lifestyle

Consumer Lifestyles in the Netherlands

May 2009

Price: $1,900

About this Report

About this Report

Consumer Lifestyle Reports in Netherlands provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Netherlands. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Netherlands’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Netherlands report includes the following:

  • Five most important trends currently affecting consumers in Netherlands
  • Break-down and analysis of the Netherlands’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
  • Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
  • Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
  • Identifies key distribution channels and shopping trends in major product sectors
  • Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
  • Reveals what consumers in Netherlands do when they stay in, go out, seek out entertainment, and go on holiday
  • Provides insight on the impact of technology, both in the home and while on the move



Use the Consumer Lifestyle in Netherlands report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Netherlands’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Netherlands’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Netherlands with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Netherlands consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Netherlands
  • Quickly grasp the dynamics and direction of Netherlands’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

Table of Contents

CONSUMER TRENDS

Consumer Confidence

Outlook

Impact

Ageing Population

Outlook

Impact

Busier Lifestyles Drive the Need for Convenience

Outlook

Impact

Slow but Steady Trend towards Healthier Lifestyles

Outlook

Impact

The Rise of Internet Retailing

Outlook

Impact

POPULATION

Population Change

Impact

Population by Gender

Impact

Population by Marital Status

Impact

Population by Education

Impact

Population by Rural/urban Areas

Impact

  • Table 1 Population by Age and Gender: 1995/2000/2005/2007/2010/2015
  • Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2007/2015/1995-2007/2007-2015
  • Table 3 Median Age of Population: 1995/2000/2005/2007/2010/2015
  • Table 4 Median Age of Population (Actual Growth): 1995-2007/2007-2015
  • Table 5 Population Change: 1995/2000/2002/2004/2006-2007
  • Table 6 Population Change (% Growth): 1995-2007/2000-2007
  • Table 7 Birth Rates: 1995/2000/2002/2004/2006-2007
  • Table 8 Death Rates: 1995/2000/2002/2004/2006-2007
  • Table 9 Birth Rates (Actual Growth): 1995-2007/2000-2007
  • Table 10 Death Rates (Actual Growth): 1995-2007/2000-2007
  • Table 11 Fertility and Birth: 1995/2000/2002/2004/2006-2007
  • Table 12 Fertility and Birth (Growth): 1995-2007/2000-2007
  • Table 13 Population by Marital Status: 1995/2000/2002/2004/2006-2007
  • Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 15 Marriage Rates: 1995/2000/2002/2004/2006-2007
  • Table 16 Divorce Rates: 1995/2000/2002/2004/2006-2007
  • Table 17 Marriage Rates (Actual Growth): 1995-2007/2000-2007
  • Table 18 Divorce Rates (Actual Growth): 1995-2007/2000-2007
  • Table 19 Population by Highest Educational Attainment: 1995/2000/2002/2004/2006-2007
  • Table 20 Population by Highest Educational Attainment (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 21 Literacy Rates: 1995/2000/2002/2004/2006-2007
  • Table 22 Literacy Rates (Actual Growth): 1995-2007/2000-2007
  • Table 23 Population by Urban/Rural Locations and Major Cities: 1995/2000/2002/2004/2006-2007
  • Table 24 Population by Urban/Rural Locations and Major Cities (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 25 Population Density: 1995/2000/2002/2004/2006-2007
  • Table 26 Population Density (% Growth): 1995-2007/2000-2007

CONSUMER SEGMENTATION

Babies and Infants

Impact

Kids

Impact

Tweenagers

Impact

Teenagers

Impact

Students

Impact

People in Their 20s

Impact

People in Their 30s

Impact

Middle-aged Adults

Impact

Pensioners

Impact

  • Table 27 Babies and Infants: 1995/2000/2005/2007/2010/2015
  • Table 28 Babies and Infants (% Growth): 1995-2007/2007-2015
  • Table 29 Kids: 1995/2000/2005/2007/2010/2015
  • Table 30 Kids (% Growth): 1995-2007/2007-2015
  • Table 31 Tweenagers: 1995/2000/2005/2007/2010/2015
  • Table 32 Tweenagers (% Growth): 1995-2007/2007-2015
  • Table 33 Teenagers: 1995/2000/2005/2007/2010/2015
  • Table 34 Teenagers (% Growth): 1995-2007/2007-2015
  • Table 35 People in their 20s: 1995/2000/2005/2007/2010/2015
  • Table 36 People in their 20s (% Growth): 1995-2007/2007-2015
  • Table 37 People in their 30s: 1995/2000/2005/2007/2010/2015
  • Table 38 People in their 30s (% Growth): 1995-2007/2007-2015
  • Table 39 Middle-aged Adults: 1995/2000/2005/2007/2010/2015
  • Table 40 Middle-aged Adults (% Growth): 1995-2007/2007-2015
  • Table 41 Older Population: 1995/2000/2005/2007/2010/2015
  • Table 42 Older Population (% Growth): 1995-2007/2007-2015

HOUSEHOLD PROFILES

Households by Number of Occupants

Impact

Household Annual Disposable Income

Impact

Homeownership

Impact

Possession of Household Durables

Impact

Pet Ownership

Impact

  • Table 43 Households by Number of Occupants: 1995/2000/2002/2004/2006-2007
  • Table 44 Households by Number of Occupants (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 45 Occupants per Household: 1995/2000/2002/2004/2006-2007
  • Table 46 Occupants per Household (Actual Growth): 1995-2007/2000-2007
  • Table 47 Number of Households by Disposable Income Bracket: 1995/2000/2002/2004/2006-2007
  • Table 48 Number of Households by Disposable Income Bracket (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 49 Total Housing Stock and New Dwellings Completed: 1995/2000/2005/2007/2010/2015
  • Table 50 Total Housing Stock and New Dwellings Completed (% Growth): 1995-2007/2007-2015
  • Table 51 Households by Tenure and Type of Dwelling: 1995/2000/2005/2007/2010/2015
  • Table 52 Households by Tenure and Type of Dwelling (% Analysis and % Growth): 1995/2000/2007/1995-2007/2007-2015
  • Table 53 Households by Number of Rooms: 1995/2000/2002/2004/2006-2007
  • Table 54 Households by Number of Rooms (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 55 Ownership of Household Durables: 1995/2000/2005/2007/2010/2015
  • Table 56 Ownership of Household Durables by Type (Actual Growth): 1995-2007/2007-2015

HOUSEHOLD SEGMENTATION

Single-person Households

Impact

Couples without Children

Impact

Couples with Children

Impact

Single-parent Families

Impact

  • Table 57 Households by Type: 1995/2000/2005/2007/2010/2015
  • Table 58 Households by Type (% Analysis and % Growth) 1995/2007/2015-/1995-2007/2007-2015

LABOUR

Working Conditions

Employed Population by Age

Impact

Unemployed Population by Age

Impact

Part-time Employment

Impact

  • Table 59 Employed Population by Age Group: 1995/2000/2002/2004/2006-2007
  • Table 60 Employed Population by Age Group (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 61 Unemployed Population by Age Group: 1995/2000/2002/2004/2006-2007
  • Table 62 Unemployed Population by Age Group (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 63 Unemployment Rate: 1995/2000/2002/2004/2006-2007
  • Table 64 Unemployment Rate (Actual Growth): 1995-2007/2000-2007
  • Table 65 Part-Time Employment by Gender: 1995/2000/2002/2004/2006
  • Table 66 Part-Time Employment by Gender (% Analysis and % Growth) 1995/2000/2006: /1995-2006/2000-2006

INCOME

Annual Disposable Income

Income by Educational Attainment

Income by Gender

  • Table 67 Mean Annual Disposable Income by Education and Gender: 1995/2000/2002/2004/2006-2007
  • Table 68 Mean Annual Disposable Income by Education and Gender (% Growth): 1995-2007/2000-2007

CONSUMER EXPENDITURE

Spending on Consumer Goods and Services by Broad Category

Impact

  • Table 69 Consumer Expenditure by Broad Category: 1995/2000/2005/2007/2010/2015
  • Table 70 Consumer Expenditure by Broad Category (% Analysis and % Growth) 1995/2007/2015-/1995-2007/2007-2015
  • Table 71 Consumer Expenditure by Commodity Type: 1995/2000/2005/2007/2010/2015
  • Table 72 Consumer Expenditure by Commodity Type (% Analysis and % Growth) 1995/2007/2015-/1995-2007/2007-2015
  • Table 73 Consumer Prices and Costs: 1995/2000/2002/2004/2006-2007
  • Table 74 Consumer Prices and Costs (Actual Growth): 1995-2007/2000-2007

EATING HABITS

Spending on Food

Impact

Shopping for Food

Impact

Eating Preferences

Impact

Cooking Habits

Impact

  • Table 75 Consumer Expenditure on Food: 1995/2000/2002/2004/2006-2007
  • Table 76 Consumer Expenditure on Food (% Analysis and % growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 77 Per Capita Expenditure on Food: 1995/2000/2002/2004/2006-2007
  • Table 78 Per Capita Expenditure on Food (% Growth): 1995-2007/2000-2007

DRINKING AND SMOKING

Spending on Alcoholic Drinks

Impact

Spending on Soft and Hot Drinks

Impact

Spending on Tobacco

Impact

  • Table 79 Consumer Expenditure on Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007
  • Table 80 Consumer Expenditure on Non-alcoholic Beverages (% Analysis and % growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 81 Per Capita Expenditure on Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007
  • Table 82 Per Capita Expenditure on Non-alcoholic Beverages (% Growth): 1995-2007/2000-2007
  • Table 83 Consumer Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007
  • Table 84 Consumer Expenditure on Alcoholic Beverages and Tobacco (% Analysis and % growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 85 Per Capita Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007
  • Table 86 Per Capita Expenditure on Alcoholic Beverages and Tobacco (% Growth): 1995-2007/2000-2007

Buying Alcohol and Tobacco

Impact

Buying Soft and Hot Drinks

Drinking Habits

Impact

Smoking Habits

Impact

FASHION

Spending on Clothing and Footwear

Impact

Spending on Accessories and Personal Goods

Impact

Shopping for Clothing and Footwear

Impact

Shopping for Accessories and Personal Goods

Impact

Traditional Clothing

Impact

Fashion Trends

Impact

  • Table 87 Consumer Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006-2007
  • Table 88 Consumer Expenditure on Clothing and Footwear (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 89 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006-2007
  • Table 90 Per Capita Expenditure on Clothing and Footwear (% Growth): 1995-2007/2000-2007
  • Table 91 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, travel goods: 1995/2000/2002/2004/2006-2007
  • Table 92 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Analysis and % Growth): 1995-2007/2000-2007
  • Table 93 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2002/2004/2006-2007
  • Table 94 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Growth): 1995-2007/2000-2007

HOUSING AND ASSOCIATED COSTS

Impact

Renting Versus Buying

Impact

Utility Costs

Impact

Maintenance and Repair

Impact

  • Table 95 Consumer Expenditure on Housing: 1995/2000/2002/2004/2006-2007
  • Table 96 Consumer Expenditure on Housing (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 97 Per Capita Expenditure on Housing: 1995/2000/2002/2004/2006-2007
  • Table 98 Per Capita Expenditure on Housing (% Growth): 1995-2007/2000-2007

HOUSEHOLD GOODS AND SERVICES

Spending on Household Goods and Services

Impact

Shopping for Household Goods

Impact

DIY and Gardening

Impact

  • Table 99 Consumer Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006-2007
  • Table 100 Consumer Expenditure on Household Goods and Services (%Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 101 Per Capita Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006-2007
  • Table 102 Per Capita Expenditure on Household Goods and Services (% Growth): 1995-2007/2000-2007

HEALTH

Spending on Health Goods and Medical Services

Impact

Healthcare System

There are three tiers of health funding in the Netherlands, each governed by different bodies.

Impact

Major Causes of Death

Impact

Prevalence of Smoking

Impact

Reported AIDS Cases

Impact

Drug Abuse

Impact

Health and Wellness

Impact

  • Table 103 Consumer Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007
  • Table 104 Consumer Expenditure on Health Goods and Medical Services (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 105 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007
  • Table 106 Per Capita Expenditure on Health Goods and Medical Services (% Growth): 1995-2007/2000-2007
  • Table 107 Share of Total Health Expenditure in GDP: 1995/2000/2002/2004/2006
  • Table 108 Healthy Life Expectancy at Birth: 1995/2000/2002/2004/2006
  • Table 109 Healthy Life Expectancy at Birth (Actual Growth): 1995-2006/2000-2006
  • Table 110 Healthcare Workers: 1995/2000/2002/2004/2006-2007
  • Table 111 Healthcare Workers (% Growth): 1995-2007/2000-2007
  • Table 112 Major Causes of Death by Disease: 1995/2000/2002/2004/2006-2007
  • Table 113 Major Causes of Death by Disease (% Growth): 1995-2007/2000-2007
  • Table 114 Obese Population: 1995/2000/2002/2004/2006-2007
  • Table 115 Obese Population (Actual Growth): 1995-2007/2000-2007
  • Table 116 Smoking Prevalence: 1995/2000/2002/2004/2006-2007
  • Table 117 Smoking Prevalence (Actual Growth): 1995-2007/2000-2007
  • Table 118 Reported AIDS Cases: 1995/2000/2002/2004/2006-2007
  • Table 119 Reported AIDS Cases (% Growth): 1995-2007/2000-2007

PERSONAL GROOMING

Spending on Cosmetics and Toiletries

Impact

Shopping for Cosmetics and Toiletries

Impact

Attitudes towards Personal Grooming

Impact

  • Table 120 Consumer Expenditure on Personal Care: 1995/2000/2002/2004/2006-2007
  • Table 121 Consumer Expenditure on Personal Care (% Analysis and % Growth): 1995-2007/2000-2007
  • Table 122 Per Capita Expenditure on Personal Care: 1995/2000/2002/2004/2006-2007
  • Table 123 Per Capita Expenditure on Personal Care (% Growth): 1995-2007/2000-2007

EDUCATION

Spending on Education

Impact

Pre-primary Education

Impact

Primary and Secondary Education

Impact

Higher Education

Impact

Adult Education

Impact

  • Table 124 Consumer Expenditure on Education: 1995/2000/2002/2004/2006-2007
  • Table 125 Consumer Expenditure on Education (% Growth): 1995-2007/2000-2007
  • Table 126 Per Capita Expenditure on Education: 1995/2000/2002/2004/2006-2007
  • Table 127 Per Capita Expenditure on Education (% Growth): 1995-2007/2000-2007

TRANSPORT

Spending on Transport

Impact

Air Transport

Impact

Road Transport

Rail Transport

Impact

Transport Infrastructure

Impact

  • Table 128 Consumer Expenditure on Transport: 1995/2000/2002/2004/2006-2007
  • Table 129 Consumer Expenditure on Transport (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 130 Per Capita Expenditure on Transport: 1995/2000/2002/2004/2006-2007
  • Table 131 Per Capita Expenditure on Transport (% Growth): 1995-2007/2000-2007

COMMUNICATIONS AND THE INTERNET

Spending on Communications

Impact

Television, Cable and Satellite

Impact

Printed Media

Impact

Telephones

Impact

Computers and the Internet

Impact

E-commerce

Impact

M-commerce

Impact

  • Table 132 Consumer Expenditure on Communications: 1995/2000/2002/2004/2006-2007
  • Table 133 Consumer Expenditure on Communications (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 134 Per Capita Expenditure on Communications: 1995/2000/2002/2004/2006-2007
  • Table 135 Per Capita Expenditure on Communications (% Growth) 1995-2007/2000-2007:
  • Table 136 Penetration of Televisions and Number of TV Channels: 1995/2000/2002/2004/2006-2007
  • Table 137 Penetration of Televisions and Number of TV Channels (% Growth): 1995-2007/2000-2007
  • Table 138 Penetration of Cable and Satellite Television: 1995/2000/2002/2004/2006-2007
  • Table 139 Penetration of Cable and Satellite Television (% Growth): 1995-2007/2000-2007
  • Table 140 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2002/2004/2006
  • Table 141 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users(% Growth): 1995-2006/2000-2006
  • Table 142 Household PC Penetration and Internet Usage: 2000/2002/2004/2006-2007
  • Table 143 Household PC Penetration and Internet Usage (% Growth): 2000-2007

LEISURE AND RECREATION

Spending on Leisure and Recreation

Impact

Shopping for Leisure Goods

Impact

Leisure Time

Impact

Culture

Impact

Sport and Exercise

Impact

Going Out

Impact

Travel and Tourism

Impact

  • Table 144 Consumer Expenditure on Leisure and Recreation: 1995/2000/2002/2004/2006-2007
  • Table 145 Consumer Expenditure on Leisure and Recreation (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007
  • Table 146 Per Capita Expenditure on Leisure and Recreation: 1995/2000/2002/2004/2006-2007
  • Table 147 Per Capita Expenditure on Leisure and Recreation (% Growth): 1995-2007/2000-2007
  • Table 148 Consumer Expenditure on Accommodation: 1995/2000/2002/2004/2006-2007
  • Table 149 Consumer Expenditure on Accommodation (% Analysis and % Growth): 1995-2007/2000-2007
  • Table 150 Per Capita Expenditure on Accommodation: 1995/2000/2002/2004/2006-2007
  • Table 151 Per Capita Expenditure on Accommodation (% Growth): 1995-2007/2000-2007

EATING OUT

Spending on Catering

Impact

Attitudes towards Eating Out

Impact

  • Table 152 Consumer Expenditure on Catering: 1995/2000/2002/2004/2006-2007
  • Table 153 Consumer Expenditure on Catering (% Growth): 1995-2007/2000-2007
  • Table 154 Per Capita Expenditure on Catering: 1995/2000/2002/2004/2006-2007
  • Table 155 Per Capita Expenditure on Catering (% Growth): 1995-2007/2000-2007

BANKING AND FINANCIAL SERVICES

Spending on Banking and Financial Services

Impact

Pensions

Impact

  • Table 156 Consumer Expenditure on Insurance: 1995/2000/2002/2004/2006-2007
  • Table 157 Consumer Expenditure on Insurance (% Analysis and % Growth): 1995-2007/2000-2007
  • Table 158 Per Capita Expenditure on Insurance: 1995/2000/2002/2004/2006-2007
  • Table 159 Per Capita Expenditure on Insurance (% Growth): 1995-2007/2000-2007
  • Table 160 Consumer Expenditure on Financial Services: 1995/2000/2002/2004/2006-2007
  • Table 161 Consumer Expenditure on Financial Services (% Analysis and % Growth): 1995-2007/2000-2007
  • Table 162 Per Capita Expenditure on Financial Services: 1995/2000/2002/2004/2006-2007
  • Table 163 Per Capita Expenditure on Financial Services (% Growth): 1995-2007/2000-2007

STRUCTURE OF THE REPORT

DEFINITIONS

  • Summary 1 Country Coverage

Samples

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