Consumer Lifestyle

Philippines Flag Consumer Lifestyles in the Philippines

| Pages: 37

Price: US$2,100

About this Report

Traditionally frugal, confident Filipino consumers have nevertheless increased their spending in line with the country’s solid economic performance. With more money in their pockets, consumers are buying higher-quality essentials—such as food and household products—as well as more big-ticket items, such as passenger vehicles. Greater demand for big-ticket items has also been boosted by a wider availability of consumer credit and greater use of financial cards by the growing middle class.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Philippines.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Philippines’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Philippines report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Philippines’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Philippines’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Philippines with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Philippines consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Philippines
  • Quickly grasp the dynamics and direction of Philippines’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents


  • Chart 1 Lifestyles in the Philippines


Consumer spending continues to rise

Consumers increasingly embrace online shopping

Filipinos moving toward higher health-consciousness

Increasing number of Filipinos rely on social media recommendations

Filipinos investing in big-ticket items


Babies and Infants

Parents looking for better-quality baby products

  • Chart 2 Babies and Infants in Focus 2000-2020


  • Chart 3 Kids in Focus 2000-2020


Parents try to provide their Tweens with healthy foods

Tweens influenced by their idols

  • Chart 4 Tweens in Focus 2000-2020


Brand-consciousness is strong among Filipino Teens

  • Chart 5 Teens in Focus 2000-2020

Young Adults

Millennials exhibit unique spending habits

  • Chart 6 Young Adults in Focus 2000-2020

Middle Youth

Growing number of Middle Youth becoming more entrepreneurial

Starting with anti-ageing regimens

  • Chart 7 Middle Youth in Focus 2000-2020


Mid-Lifers show great interest in staying healthy

Still traditional when it comes to money management

  • Chart 8 Mid-Lifers in Focus 2000-2020


Many Late-Lifers continue to work

Late-Lifers increasingly stay fit through exercise

  • Chart 9 Late-Lifers in Focus 2000-2020


Home Ownership

Affluent home owners buying CCTV and other high-tech systems to improve their homes

Young professionals prefer condominium living

Families live nearby, but outside Metro Manila

  • Chart 10 Home Ownership 2000-2020

Household Profiles

  • Chart 11 Household Profiles 2000-2020

Running Costs

Households more proactive to reduce electricity cost

Middle- to upper-income households tend to decorate their homes themselves

  • Chart 12 Household Running Costs 2000-2020


Attitudes towards Payment Methods


Loans and Mortgages

Consumers prefer debit cards

Filipinos are becoming more comfortable with online payments

  • Chart 13 Borrowing and Saving 2000-2019


Eating Habits

Filipino diners are turning to social media for restaurant recommendations

Consumers demand healthy meals

  • Chart 14 Food Expenditure Profile 2000-2020

Drinking Habits

Consumers’ changing drinking habits include increased demand for local products

Coffee drinkers showing interest on ‘third wave’ coffee

Growing appeal of breakfast drinks

Budget-conscious Filipinos drinking at home

Health-conscious consumers drinking juice

  • Chart 15 Drinks Expenditure Profile 2000-2020


Female Grooming and Fashion Trends

Women increasingly shop online for beauty products and clothing

Young Filipino women influenced by fashion bloggers and celebrities

Male Grooming and Fashion Trends

More Filipino men frequent derma clinics

Filipino men spending more on hair care products

  • Chart 16 Grooming and Fashion Expenditure 2000-2020


Attitudes to Health and Well-being

Filipino health consumers challenged when paying for emergencies

More Filipinos turn to health supplements

MERS cases convince some Filipinos to invest in hygiene products

  • Chart 17 Health of the Nation 2000-2020


Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

Filipinos increasingly buying big-ticket items online

Filipinos with busy lifestyles embrace shopping in convenience stores

  • Chart 18 Where Households Shop for Essentials 2000-2019


Leisure Time

More Filipinos are glued to social media


Public Holidays, Celebrations and Gift-Giving

More Filipinos are holidaying within the country

Holidays spent in hotels is a popular option among families

  • Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020


Private Transport

  • Chart 20 Getting Around on Private Transport 2000-2020

Public Transport


City dwellers embrace mobile booking apps for taxis

Young consumers tend to buy smaller cars

  • Chart 21 Getting Around on Public Transport 2000-2020


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