Consumer confidence has climbed, as the country’s strong economic growth – 7.8% in the first quarter of 2013 – is expected to result in more investments generating jobs and higher salaries. The country’s middle- and high-income classes are enjoying higher purchasing power and can afford to spend on higher-end products including food, housing, dining and recreation. Their spending behaviour is largely shaped by the latest lifestyle and health trends from abroad.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Philippines.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Philippines’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in Philippines report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the Philippines’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the Philippines’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Philippines with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Philippines consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Philippines
- Quickly grasp the dynamics and direction of Philippines’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
CURRENT TOP FIVE CONSUMER TRENDS
Workforce moving to the provinces
Filipinos embrace vertical living
More Filipinos can afford to travel for leisure
Fast smartphone adoption makes up for low broadband penetration
Filipinos are becoming more health conscious
Babies and Infants
Formula milk still in high demand
Mothers warm up to natural baby products
Kids get hooked on downloadable games and gadgets
Fast-food birthday parties are preferred
From textbooks to iPads and tablets
Growing fashion sense
Teens “like and share”
Teens look up to “Glocal” role models
Fewer young Filipinos are getting married
No sign that social media use will slow down
The rise of thirty-something single women
Metrosexual men on the rise
Traditional with money
Forever young mindset
Warming up to technology
Elderly immigrants return home
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015
HOUSING AND HOUSEHOLDS
Pre-owned properties offer an alternative to vertical living
Condominiums appeal to growing city workers
Manila’s young professionals move out of their parents’ homes
Single-parents lobby for more support
Consumers are still afraid to drink tap water
- Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015
MONEY AND SAVINGS
Attitudes toward Payment Methods
Loans and Mortgages
Smartphone craze hits town
Wider credit card use seen
- Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015
EATING AND DRINKING
Filipinos love their sweets
Ramen as the latest food craze
Milk tea anyone?
All-natural juice drink considered a healthier choice
- Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015
GROOMING AND FASHION
Perceptions of Beauty
The use of BB and CC cream is growing
Young Filipinos embrace Korean-inspired fashion
More fashionable Filipino men
- Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015
HEALTH AND WELLNESS
Attitudes to Health and Well-being
Attitudes to Smoking
Filipinos are becoming less afraid of generic drugs
Smokers shift to cheaper brands
- Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015
Main Household Shop
Shopping for Big-ticket Items
Group buying is rising
City dwellers make time for membership shopping
- Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015
LEISURE AND RECREATION
Sport and Fitness
People find streaming TV is a practical alternative
The popularity of football is rising
Public Holidays, Celebrations and Gift-giving
The rise of the short vacation in a local hotel
Group-buying sites are shaping Filipinos’ travel plans
- Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015
Growing appetite for expensive cars
- Table 9 Transport Data 2000, 2005, 2010, 2011, 2012, 2015