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Consumer Lifestyle

Consumer Lifestyles in the Philippines

| Pages: 49

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About this Report

Consumer confidence has climbed, as the country’s strong economic growth – 7.8% in the first quarter of 2013 – is expected to result in more investments generating jobs and higher salaries. The country’s middle- and high-income classes are enjoying higher purchasing power and can afford to spend on higher-end products including food, housing, dining and recreation. Their spending behaviour is largely shaped by the latest lifestyle and health trends from abroad.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Philippines.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Philippines’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Philippines report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the Philippines’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the Philippines’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Philippines with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Philippines consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Philippines
  • Quickly grasp the dynamics and direction of Philippines’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

CURRENT TOP FIVE CONSUMER TRENDS

Workforce moving to the provinces

Filipinos embrace vertical living

More Filipinos can afford to travel for leisure

Fast smartphone adoption makes up for low broadband penetration

Filipinos are becoming more health conscious

CONSUMER SEGMENTATION

Babies and Infants

Formula milk still in high demand

Mothers warm up to natural baby products

Kids

Kids get hooked on downloadable games and gadgets

Fast-food birthday parties are preferred

Tweenagers

From textbooks to iPads and tablets

Growing fashion sense

Teens

Teens “like and share”

Teens look up to “Glocal” role models

Young Adults

Fewer young Filipinos are getting married

No sign that social media use will slow down

Middle Youth

The rise of thirty-something single women

Metrosexual men on the rise

Mid-lifers

Traditional with money

Forever young mindset

Late-lifers

Warming up to technology

Elderly immigrants return home

  • Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015

HOUSING AND HOUSEHOLDS

Home Ownership

Pre-owned properties offer an alternative to vertical living

Condominiums appeal to growing city workers

Household Profiles

Manila’s young professionals move out of their parents’ homes

Single-parents lobby for more support

Running Costs

Consumers are still afraid to drink tap water

  • Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015

MONEY AND SAVINGS

Attitudes toward Payment Methods

Savings

Loans and Mortgages

Smartphone craze hits town

Wider credit card use seen

  • Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015

EATING AND DRINKING

Eating Habits

Filipinos love their sweets

Ramen as the latest food craze

Drinking Habits

Milk tea anyone?

All-natural juice drink considered a healthier choice

  • Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015

GROOMING AND FASHION

Perceptions of Beauty

Female Grooming

Male Grooming

Safer cosmetics

The use of BB and CC cream is growing

Fashion Trends

Young Filipinos embrace Korean-inspired fashion

More fashionable Filipino men

  • Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015

HEALTH AND WELLNESS

Attitudes to Health and Well-being

Obesity

Attitudes to Smoking

Filipinos are becoming less afraid of generic drugs

Smokers shift to cheaper brands

  • Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015

SHOPPING HABITS

Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Shopping Online

Group buying is rising

City dwellers make time for membership shopping

  • Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015

LEISURE AND RECREATION

Staying in

Going Out

Sport and Fitness

People find streaming TV is a practical alternative

The popularity of football is rising

Vacations

Public Holidays, Celebrations and Gift-giving

The rise of the short vacation in a local hotel

Group-buying sites are shaping Filipinos’ travel plans

  • Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015

GETTING AROUND

Private Transport

Public Transport

Commuting

Air Travel

Growing appetite for expensive cars

  • Table 9 Transport Data 2000, 2005, 2010, 2011, 2012, 2015

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