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Consumer Lifestyle

Consumer Lifestyles in the United Kingdom

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About this Report

With the UK economy narrowly avoiding a third recession in five years during early 2013, austerity, both public and private, remains the biggest single influence on consumer behaviour, particularly for those on lower incomes. With wage growth struggling to keep up with inflation, real incomes are being squeezed, forcing many consumers to continually seek ways to trim their outgoings. However, many are still prepared to treat themselves to satellite television and gadgets like smartphones.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in United Kingdom.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the United Kingdom’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in United Kingdom report to answer questions including:

  • In what types of stores do consumers shop for food and drink?
  • Do commuters drive cars to work or take public transport?
  • How do ethnic groups influence consumer preferences and expenditure trends?
  • How many households own microwave ovens? Personal computers? Refrigerators?
  • On the whole, are the United Kingdom’s consumers spenders or savers?
  • Where do consumers go on holiday and how much do they spend?
  • How well are consumers served by the United Kingdom’s healthcare system?

Buy Consumer Lifestyle reports to:

  • Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in United Kingdom with relevant data conveniently laid out in a single, easy-to-read document
  • Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of United Kingdom consumers as they shop for and buy needed products and services
  • Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in United Kingdom
  • Quickly grasp the dynamics and direction of United Kingdom’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

TOP FIVE CONSUMER TRENDS

The big squeeze

Smartphone nation

Bulging waistlines set alarm bells ringing

Swinging sixty-somethings

Home-ownership dreams deferred for many

CONSUMER SEGMENTATION

Babies and Infants

Quality concerns driving strong growth in organic baby food and cooking baby food from scratch

Parents claim celebrity culture pressurises them into spending more on baby clothes

Kids

The London Olympics may have encouraged increased participation in sports

Youngsters are becoming increasingly tech-savvy as the proportion with smartphones and tablet computers expands rapidly

Tweenagers

Many children now using social media by the time they begin secondary school

Tweens, especially girls, are increasingly fashion conscious

Teens

Smartphone use is now close to ubiquitous among teens

Alcohol misuse by teens may be on the wane

Young Adults

A growing number of young adults are living with their parents

Increased student debt and an elevated rate of youth unemployment squeeze 20-somethings

Middle Youth

Home ownership becomes increasingly inaccessible, particularly in London

Preserving their youth is a major preoccupation for many in this cohort

Mid-lifers

Keeping old age at bay for as long as possible is a major goal

Having benefitted from the housing boom, many mid-lifers are asset rich and some use this to fund their lifestyles

Late-lifers

Retiring baby boomers tend to be more active and adventurous than their predecessors

A growing number of over-60s are remaining in the labour force for longer

  • Table 1 Consumer Segmentation and Population Data 2000-2015

HOUSING AND HOUSEHOLDS

Home Ownership

Home ownership is an increasingly distant goal for many young adults, especially in London

Rising rents are squeezing disposable incomes, as there is a shortage of housing in some parts of the country

Household Profiles

Household size is shrinking, as more people live alone and families have fewer children

Income inequality is relativley modest, but welfare cuts are hitting many on low incomes disproportionately

Running Costs

Rising energy costs are squeezing the budgets of many households

Although DIY remains a popular hobby, the difficult economic environment has impacted home improvement product demand

  • Table 2 Housing and Households Data 2000-2015

MONEY AND SAVINGS

Attitudes Toward Payment Methods

The UK is gradually becoming a cashless society

Contactless payments are becoming more widely used, and mobile phones are set to grow in popularity as a payment method

Savings

Consumers want to save more, but a combination of elevated inflation and low wage growth makes this difficult

For younger savers, putting together a deposit for a home is a major goal

Loans and Mortgages

Many consumers are anxious to reduce their debts and are borrowing less as a result

Tighter lending criteria are making home ownership an increasingly distant prospect for many young adults

  • Table 3 Money and Savings Data 2000-2015

EATING AND DRINKING

Eating Habits

Consumers, particularly those on lower incomes, are spending a higher proportion of their income on food, forcing some to cut back

For many, eating out has become an occasional treat, rather than a regular event

Drinking Habits

Consumers are drinking less alcohol, and significant numbers of pubs are closing, particularly in suburban areas

Despite health concerns, sales of carbonated drinks continue to grow

  • Table 4 Eating and Drinking Data 2000-2015

GROOMING AND FASHION

Perceptions of Beauty

Female Grooming

Male Grooming

Fashion Trends

Kate Middleton becomes a royal trend setter

Young women are more interested than ever in fashion

  • Table 5 Grooming and Fashion Data 2000-2015

HEALTH AND WELLNESS

Attitudes To Health and Well-being

Obesity

Attitudes To Smoking

Obesity rates are rising and this is increasingly perceived as a major public health issue

Six years after smoking was prohibited in pubs, smoking prevalence continues to decline

  • Table 6 Health and Wellness Data 2000-2015

SHOPPING HABITS

Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Shopping Online

Value for money is increasingly important in grocery shopping, boosting discounters’ sales

Online shopping continues to grow in popularity, but it is shifting from desktop computers to mobile devices

  • Table 7 Shopping Data 2000-2015

LEISURE AND RECREATION

Staying in

Going Out

Sport and Fitness

Vacations

Public Holidays, Celebrations and Gift-giving

The internet is increasingly influencing how people spend their leisure time at home

Participation in sporting activities continues to increase steadily

  • Table 8 Leisure and Recreation Data 2000-2015

GETTING AROUND

Private Transport

Public Transport

Commuting

Air Travel

In spite of a modest increase in the popularity of cycling and public transport, cars remain the backbone of transportation

Having dipped in 2009 and 2010, demand for air travel rebounded strongly during subsequent years.

  • Table 9 Transport Data: 2000-2015

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