With the UK economy narrowly avoiding a third recession in five years during early 2013, austerity, both public and private, remains the biggest single influence on consumer behaviour, particularly for those on lower incomes. With wage growth struggling to keep up with inflation, real incomes are being squeezed, forcing many consumers to continually seek ways to trim their outgoings. However, many are still prepared to treat themselves to satellite television and gadgets like smartphones.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in United Kingdom.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the United Kingdom’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in United Kingdom report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the United Kingdom’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the United Kingdom’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in United Kingdom with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of United Kingdom consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in United Kingdom
- Quickly grasp the dynamics and direction of United Kingdom’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
TOP FIVE CONSUMER TRENDS
The big squeeze
Bulging waistlines set alarm bells ringing
Home-ownership dreams deferred for many
Babies and Infants
Quality concerns driving strong growth in organic baby food and cooking baby food from scratch
Parents claim celebrity culture pressurises them into spending more on baby clothes
The London Olympics may have encouraged increased participation in sports
Youngsters are becoming increasingly tech-savvy as the proportion with smartphones and tablet computers expands rapidly
Many children now using social media by the time they begin secondary school
Tweens, especially girls, are increasingly fashion conscious
Smartphone use is now close to ubiquitous among teens
Alcohol misuse by teens may be on the wane
A growing number of young adults are living with their parents
Increased student debt and an elevated rate of youth unemployment squeeze 20-somethings
Home ownership becomes increasingly inaccessible, particularly in London
Preserving their youth is a major preoccupation for many in this cohort
Keeping old age at bay for as long as possible is a major goal
Having benefitted from the housing boom, many mid-lifers are asset rich and some use this to fund their lifestyles
Retiring baby boomers tend to be more active and adventurous than their predecessors
A growing number of over-60s are remaining in the labour force for longer
- Table 1 Consumer Segmentation and Population Data 2000-2015
HOUSING AND HOUSEHOLDS
Home ownership is an increasingly distant goal for many young adults, especially in London
Rising rents are squeezing disposable incomes, as there is a shortage of housing in some parts of the country
Household size is shrinking, as more people live alone and families have fewer children
Income inequality is relativley modest, but welfare cuts are hitting many on low incomes disproportionately
Rising energy costs are squeezing the budgets of many households
Although DIY remains a popular hobby, the difficult economic environment has impacted home improvement product demand
- Table 2 Housing and Households Data 2000-2015
MONEY AND SAVINGS
Attitudes Toward Payment Methods
The UK is gradually becoming a cashless society
Contactless payments are becoming more widely used, and mobile phones are set to grow in popularity as a payment method
Consumers want to save more, but a combination of elevated inflation and low wage growth makes this difficult
For younger savers, putting together a deposit for a home is a major goal
Loans and Mortgages
Many consumers are anxious to reduce their debts and are borrowing less as a result
Tighter lending criteria are making home ownership an increasingly distant prospect for many young adults
- Table 3 Money and Savings Data 2000-2015
EATING AND DRINKING
Consumers, particularly those on lower incomes, are spending a higher proportion of their income on food, forcing some to cut back
For many, eating out has become an occasional treat, rather than a regular event
Consumers are drinking less alcohol, and significant numbers of pubs are closing, particularly in suburban areas
Despite health concerns, sales of carbonated drinks continue to grow
- Table 4 Eating and Drinking Data 2000-2015
GROOMING AND FASHION
Perceptions of Beauty
Kate Middleton becomes a royal trend setter
Young women are more interested than ever in fashion
- Table 5 Grooming and Fashion Data 2000-2015
HEALTH AND WELLNESS
Attitudes To Health and Well-being
Attitudes To Smoking
Obesity rates are rising and this is increasingly perceived as a major public health issue
Six years after smoking was prohibited in pubs, smoking prevalence continues to decline
- Table 6 Health and Wellness Data 2000-2015
Main Household Shop
Shopping for Big-ticket Items
Value for money is increasingly important in grocery shopping, boosting discounters’ sales
Online shopping continues to grow in popularity, but it is shifting from desktop computers to mobile devices
- Table 7 Shopping Data 2000-2015
LEISURE AND RECREATION
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
The internet is increasingly influencing how people spend their leisure time at home
Participation in sporting activities continues to increase steadily
- Table 8 Leisure and Recreation Data 2000-2015
In spite of a modest increase in the popularity of cycling and public transport, cars remain the backbone of transportation
Having dipped in 2009 and 2010, demand for air travel rebounded strongly during subsequent years.
- Table 9 Transport Data: 2000-2015