Consumer Values and Behaviour in Egypt

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Egypt report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Egypt report answers:

  • How is the consumer mindset in Egypt changing? In Egypt, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Egypt purchase decisions?
  • Where and how do consumers shop in Egypt?
  • What health-related activities do consumers in Egypt participate in?
  • What megatrends should I focus on in Egypt (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Egypt
Egyptians actively take precautions for health and safety when leaving home
Gen Z and baby boomers are concerned about rising costs of everyday goods
Egyptians enjoy discovering new products and offerings
Gen Z Egyptians are less interested in researching products they consume
Consumers are optimistic that their happiness will increase in the future
Egyptians expect higher workloads but also more happiness
Egyptians choose to spend their time at home to connect with friends or family virtually
A safe location is the most sought-after home feature among Egyptian consumers
Consumers prefer to prepare their own meals
Egyptian consumers say that another person in the home is responsible for cooking for them
Baby boomers have a higher preference for food delivery than other consumers
Egyptian consumers seek out healthy ingredients in food and beverages
Gen Z expects their workplace to be close to their home
Egyptian consumers prioritise high salaries when finding employment
Egyptians tend to maintain a clear separation between their work and personal life
Consumers in Egypt interact with their friends virtually at least weekly
Baby boomers most regularly interact with their friends online
Egyptians seek relaxation above all else when travelling
Younger generations are more inclined to seek nature and outdoor activities when travelling
Egyptians prefer less strenuous exercise like walking or hiking, at least weekly
Baby boomers have the highest proclivity for team sports and group classes
Egyptian consumers practice meditation to improve wellbeing
Egyptians try to positively impact the environment through everyday actions
Gen Z Egyptians are more avid recyclers than other consumers
Egyptian consumers make a concerted effort to use more energy-efficient products
Consumers in Egypt are sensitive to brands’ values
Egyptians enjoy spending time at shopping malls
Younger generations explore shops even if they have no intention to buy anything
Brand perception holds sway among Egyptian consumers’ purchase decisions
Baby boomers in Egypt appreciate exclusivity in brands
Over half of Egyptian consumers subscribe to online streaming platforms
Egyptians foresee themselves spending more on education
Gen Z foresees increased spending on health and wellness more than other groups
Consumers in Egypt are less concerned about their financial situation than those elsewhere
Baby boomers depend on others for financial support less so than younger generations
Gen Z expect to increase their savings far more than other demographics
Egyptians actively manage their data sharing and online privacy
Baby boomers proves to be adept and active in using technology for online activities
Communication is the main utility for internet users in Egypt
Baby boomers use social media more than any other group in Egypt
Baby boomers in Egypt have a higher inclination to compare prices and shop online
Egyptians engage with businesses on social media more often than those in other countries
Gen Z will follow businesses’ social media but are less inclined to interact with them
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