Consumer Values and Behaviour in France

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in France report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in France report answers:

  • How is the consumer mindset in France changing? In France, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in France purchase decisions?
  • Where and how do consumers shop in France?
  • What health-related activities do consumers in France participate in?
  • What megatrends should I focus on in France (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in France
French consumers troubled by the escalating costs of everyday goods
Younger generations feel that their actions and choices make a difference to the world
Consumers in France seek products and services that are uniquely tailored to them
French millennials prefer paying for experiences over buying goods
French consumers expect to be happier with more free time
Baby boomers are the least optimistic consumer group in France
Among home activities, French consumers have a preference to exercise
Energy efficiency remains the most desired home feature for French consumers
French consumers largely prefer to cook or bake their own food
French consumers who don’t cook at home most likely to live with someone else who does
French millennials say they do not have time to cook at home
Nearly half of French consumers seek healthy ingredients in food and beverages
Gen X prioritises work-life balance far more than any other group in France
A high salary is the most prominent work priority in France
Consumers say they maintain a clear separation between their professional and personal life
French consumers unlikely to attend virtual events
Younger generations in France far more inclined to shop for leisure
Consumers in France primarily seek value for money when travelling
Older generations in France prioritise relaxation when travelling
French consumers prefer to walk or hike for exercise
Walking or hiking most prevalent preferred exercise method for French baby boomers
Just over half of French consumers meditate to improve wellbeing
French consumers are worried about climate change
Older generations are actively reducing their food waste to live more sustainably
French consumers actively seek out products that consume less energy
Gen Z most likely to share their opinions around issues on social media
Bargains remain an important factor for French shoppers
Among French consumers, baby boomers are far more likely to prefer quality over quantity
Consumers in France are less concerned with uniquely personal shopping experiences
Millennials place more prominence on brand perception than other consumers in France
More than half of French consumers subscribe to online streaming services
French consumers expect decreased spending on technology and experiences
Gen Z set to increase spending on travel/holidays more than other groups
Consumers in France are less likely to rely on financial support from their social circles
Younger generations in France feel more able to save money regularly
Gen Z expects to increase overall spending, as well as saving
French consumers prefer anonymity when online
Millennials and baby boomers agree that targeted ads are invasive to their privacy
Consumers in France are not likely to make use of dating apps
Millennials use connected home appliances more than other consumers in France
Younger generations more actively compare prices online
French consumers less inclined to interact with companies online than the rest of the world
Younger generations make the most use of referral rewards on social media
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