Consumer Values and Behaviour in India

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

USD 1,325
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in India report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in India report answers:

  • How is the consumer mindset in India changing? In India, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in India purchase decisions?
  • Where and how do consumers shop in India?
  • What health-related activities do consumers in India participate in?
  • What megatrends should I focus on in India (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in India
Indian consumers continue to take health and safety precautions when leaving the home
Gen Z consumers least concerned about rising cost of everyday goods
Indian consumers open to trying new brands, likely after they’ve done their own research
Millennials leading the charge in exploring new brands and eager to influence innovation
Indian consumers say they are optimistic about the future, above the global average
Especially among millennials, the outlook is that the future will be bright in India
While at home, millennials spend the most time on home activities
Safe location remains the most desired home feature
Consumers in India prefer to prepare their own meals
Consumers say that another person in the home is responsible for cooking for them
Millennials particularly prone to making excuses around barriers to cook at home
Identifying healthy ingredients and nutritional labels the most important dietary restrictions
Indian consumers less concerned about work-life balance compared to other citizens
Indian consumers primarily desire to receive a competitive income
Consumers in India maintain a strict boundary between work and personal life
Indians engage in online social activities at least weekly
Millennials particularly committed to range of monthly leisure activities
Indian consumers consider secure place to visit as their top travel consideration
Older generations more interested in getting value for money when travelling
Less strenuous exercise like daily walking or hiking the most popular exercise routine
Millennials the most interested in team sports and group classes
Millennials actively ensuring they reduce stress and maintain positive mental wellbeing
Indian consumers are feeling uneasy about the effects of climate change
Baby boomers leading the fight for a more sustainable lifestyle
Gen Z least concerned around green behaviours and activism
Baby boomers most perceptive to buy brands aligned with their own values
Visiting shopping malls remains a major shopping attraction for Indian consumers
Older generations open to purchasing less, but want higher quality goods when they do
Consumers consistently search for established or renowned brands, far above global average
Older generations search for products that feature labels that are straightforward
Online streaming services - the most popular subscription services among Indian consumers
Indian consumers want to increase spending on education
Younger generations foresee increasing spending on education the most
Indians feel they are in a good position in terms of their financial standing
Less than half of Gen Z consumers feel positive about their financial position
Millennials indicating the strongest intention to build their savings in the future
Indians actively manage data sharing and privacy settings
Millennials most adept at using technology for online activities
Indian consumers employ a range of messaging or communication applications almost daily
Online video streaming a frequent online activity for all Indians
Millennials maintain highest frequency of weekly online activities
Consumers interact with brands by following or liking their social media activity
Millennials much more likely to engage with companies and brands online
Share:

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;