Consumer Values and Behaviour in Taiwan

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

USD 1,325
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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Taiwan report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Taiwan report answers:

  • How is the consumer mindset in Taiwan changing? In Taiwan, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Taiwan purchase decisions?
  • Where and how do consumers shop in Taiwan?
  • What health-related activities do consumers in Taiwan participate in?
  • What megatrends should I focus on in Taiwan (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Consumer values and behaviour in Taiwan
Consumers in Taiwan consistently feel the weight of expectations to accomplish various tasks
Baby boomers make sure to take safety measures before stepping out of their homes
Taiwanese consumers carry out in-depth studies on the products and services they consume
Gen Z are driving the experience to try and explore new product and service offerings
Taiwanese consumers are not feeling that optimistic about the future
Over half of Gen Z consumers believe they will be happier and stronger financially
Baby boomers proves to be most active in the frequency of home activities
Safe location is the most appreciated home feature among Taiwanese households
Consumers prefer to prepare meals for themselves
Taiwanese consumers assert that they are unable to cook due to their busy schedules
Younger consumers are most likely to mention not having time to cook as a barrier
Gen Z consumers are particularly concerned about identifying healthy ingredients
Work-life balance of greatest importance for new working professionals
Consumers in Taiwan primarily desire to ensure stability in their careers
Consumers say they maintain a clear separation between their professional and personal lives
Taiwanese consumers enjoy socialising with friends online at least weekly
Baby boomers are most loyal in going to support their sports teams
Value for money as a feature of much less concern to Taiwanese compared to global average
Unwinding when travelling is the most important feature for Gen Z and millennial travellers
Running or jogging at least weekly remains the most frequent exercise habit
Gen Z are most active in walking or hiking on a weekly basis
Baby boomers are taking active measures to reduce stress and maintain mental wellbeing
Taiwanese consumers are concerned about climate change
Consumers are actively striving for eco-friendly and sustainable habits
Taiwanese consumers are motivated to utilise packaging that is environmentally sustainable
Taiwanese consumers give financial aid to non-profit organisations and charities
Taiwanese consumers love searching for discounts
Middle-aged consumers are more likely to be won over by bargains
Consumers in Taiwan attempt to adopt a minimalist way of living
Baby boomers are most likely to look for and buy private label and low-cost solutions
Consumers in Taiwan are drawn to digital platforms for streaming content online
Spending on health and wellness to be prioritised over the next 12 months
Older generations are set to lead expenditure on health and wellness
Taiwanese consumers are capable of routinely putting away a portion of their salary
Younger generations are better positioned to build their savings
Gen Z are expected to increase their savings and reduce their expenditure the most
Consumers in Taiwan proactively oversee the sharing of data and privacy preferences
Over half of Gen Z deem it important to cultivate their personal brand
Nearly half of Taiwanese consumers update their social networks almost daily
Baby boomers spend the least amount of time on online activities
Gen X are using tools such as online price comparison sites to ensure affordability
Taiwanese consumers show support for companies by following their social media updates
Gen Z are the most active in interacting with companies online
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