Dermatologicals in Western Europe

October 2020

Western Europe is the third biggest region for dermatologicals. Germany is the largest market, followed by Italy. The category has reached ts maturity in several WE markets, but, due to, constantly growing incidence of allergies, climate changes and increased care of skin conditions, there are many opportunities for growth.

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Key findings

Sales driven by growing number of allergy sufferers

Many people in Western Europe suffer from various types of allergies and this number is constantly growing. Children who are exposed to allergies from birth are at particular risk as their bodies have reduced immunity. In addition to environmental factors, genes have an impact on the development of allergies, so the problem will grow, being passed onto future generations. Moreover, climate, fitness trends and increasing sports activities are additional factors generating constant demand for dermatologicals.

Positive performance despite Coronavirus (COVID-19) outbreak

While growth of topical antifungals has been hindered by the pandemic, germicidals/atiseptics saw positive growth due to high demand for products with antibacterial positioning. In turn, over-zealous use of disinfectants resulting in skin irritations leads to greater interest in antipruritics and paediatric dermatologicals.

Western Europe is a consolidated market

Across Western Europe, dermatologicals remains a relatively consolidated market as a whole, with the top 1-5 ranked companies, mainly European players, in the region holding a 35% share.

Chemists/Pharmacies is the key channel in the majority of markets

Dermatologicals are most commonly purchased via chemists/pharmacies in Western Europe. However, drugstores/parapharmacies as well as grocery retailers (often healthfood shops), due to the convenience factor, receive more and more attention. Lower prices, convenience and discretion support a shift to e-commerce

Dermatologicals has potential in Western Europe

Dermatologicals in Western Europe is forecast to see a 1% constant value CAGR over the 2020-2025 period supported by increased prevalence of skin allergies and seasonality. The largest market Germany, accounting for over 20% of regional sales in 2020, will continue to drive dermatologicals value growth.

Scope
Key findings
Germany and Italy lead sales in Western Europe
Skin conditions and allergies stimulate topical allergy remedies growth
Topical antifungals lead sales in the biggest markets
Antipruritics shows significant growth across the region
Dermatologicals in Western Europe grows in most countries
External factors affect sales in Western Europe
Chemists/Pharmacies remains the leading distribution channel
Regulation…
… and competition shape distribution
Denmark represents the extreme of the region’s consolidated market
Bayer remains top of the table
Large global companies remain prominent across the region
Top brand Canesten retains its position while others shift
Germany leads in both size and forecast growth
Pre-COVID-19 initial forecast projections
Post-COVID-19: Dermatologicals still holds good prospects
Belgium: Market context
Belgium: Competitive and retail landscape
France: Market context
France: Competitive and retail landscape
Greece: Market context
Greece: Competitive and retail landscape
Ireland: Market context
Ireland: Competitive and retail landscape
Italy: Market context
Italy: Competitive and retail landscape
Netherlands: Market context
Netherlands: Competitive and retail landscape
Portugal: Market context
Portugal: Competitive and retail landscape
Spain: Market context
Spain: Competitive and retail landscape
UK: Market context
UK: Competitive and retail landscape
Germany: Market context
Germany: Competitive and retail landscape
Switzerland: Market context
Switzerland: Competitive and retail landscape
Sweden: Market context
Sweden: Competitive and retail landscape
Finland: Market context
Finland: Competitive and retail landscape
Norway: Market context
Norway: Competitive and retail landscape
Austria: Market context
Austria: Competitive and retail landscape
Denmark: Market context
Denmark: Competitive and retail landscape
Turkey: Market context
Turkey: Competitive and retail landscape
Growth decomposition explained

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