Western Europe is the third biggest region for dermatologicals. Germany is the largest market, followed by Italy. The category has reached ts maturity in several WE markets, but, due to, constantly growing incidence of allergies, climate changes and increased care of skin conditions, there are many opportunities for growth.
This report comes in PPT.
Many people in Western Europe suffer from various types of allergies and this number is constantly growing. Children who are exposed to allergies from birth are at particular risk as their bodies have reduced immunity. In addition to environmental factors, genes have an impact on the development of allergies, so the problem will grow, being passed onto future generations. Moreover, climate, fitness trends and increasing sports activities are additional factors generating constant demand for dermatologicals.
While growth of topical antifungals has been hindered by the pandemic, germicidals/atiseptics saw positive growth due to high demand for products with antibacterial positioning. In turn, over-zealous use of disinfectants resulting in skin irritations leads to greater interest in antipruritics and paediatric dermatologicals.
Across Western Europe, dermatologicals remains a relatively consolidated market as a whole, with the top 1-5 ranked companies, mainly European players, in the region holding a 35% share.
Dermatologicals are most commonly purchased via chemists/pharmacies in Western Europe. However, drugstores/parapharmacies as well as grocery retailers (often healthfood shops), due to the convenience factor, receive more and more attention. Lower prices, convenience and discretion support a shift to e-commerce
Dermatologicals in Western Europe is forecast to see a 1% constant value CAGR over the 2020-2025 period supported by increased prevalence of skin allergies and seasonality. The largest market Germany, accounting for over 20% of regional sales in 2020, will continue to drive dermatologicals value growth.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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