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Country Report

Fast Food in Austria

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food is benefiting from several trends in Austria. Firstly, consumers in Austria are seeing fast food outlets as highly convenient, mostly in terms of the price and fast service. Whilst there are many consumers who associate fast food with rather unhealthy eating, at the same time, the increasingly casual character of fast food outlets is attracting consumers who opt for tasty meals at affordable prices. In addition to this, fast food operators are making efforts to constantly change and expand their menu offerings in order to keep the consumers interested. Whilst the unhealthy image still prevails, leading fast food operators such as McDonald’s and Burger King increasingly invest in marketing the domestic background of ingredients they use. Consequently, fast food was able to see stable value growth in 2012, about the same as the value CAGR registered over the review period.

COMPETITIVE LANDSCAPE

  • Fast food is characterised by the leadership of McDonald’s. The operator was able to position itself as the market leader in Austria as well as to see the biggest increase in value shares in 2012 by constantly expanding the number of its outlets, which currently stood at 185, as well as by offering fast service, delivering customer orders within minutes. Along with this, the company is constantly investing in improvement of its existing outlets.

PROSPECTS

  • The increasingly busier lifestyles of Austrians over the forecast period are expected to fuel the demand for more convenient foodservice outlets in Austria. Such a scenario is expected to contribute to the further development of fast food in the future. Along with this, the growing efforts of the operators to improve the image of fast food, whether in terms of offering healthier, more innovative and more affordable menu items or simply in terms of creating a more casual dining atmosphere in the outlets, are also predicted to push the sales of fast food over the forecast period. Thus, a constant value CAGR of 3% is expected for fast food over the forecast period compared to the constant value CAGR of 2% registered over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Austria?
  • What are the major brands in Austria?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Austria?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Austria - Company Profiles

PROUD GmbH in Consumer Foodservice (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 PROUD GmbH: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 PROUD GmbH: Competitive Position 2012

Consumer Foodservice in Austria - Industry Context

EXECUTIVE SUMMARY

Fast food spites the weak economy

Convenience and low prices drive the sales

Both domestic and international operators show good performance

Many independent operators benefit from stand-alone locations

Slightly more optimistic forecast

KEY TRENDS AND DEVELOPMENTS

Well-established Asian cuisine influences consumer foodservice in Austria

Busier lifestyles of Austrians push the demand for greater convenience

Weak economy indicators maintain consumers’ caution

Popularity of chained specialist coffee shops continues to increase

Good momentum in retailing industry influences consumer foodservice in 2012

CITY KEY TRENDS AND DEVELOPMENTS

Vienna

  • Table 28 Consumer Expenditure on Consumer Foodservice 2006-2011
  • Table 29 Structural Data for Hotels and Restaurants 2009-2011
  • Table 30 Outlets by Type 2008-2011

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 31 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 32 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 33 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 34 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 35 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 36 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 37 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 38 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 39 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 41 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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