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Country Report

Austria Flag Fast Food in Austria

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fast food saw good current value growth in Austria in 2015. However, a big part of this was very likely the result of the Austrian government's stricter tax policy which will come into effect in 2016. Above all, this policy will bring stricter standards for cash-based businesses particularly in terms of cash registers in order to minimise the avoidance of VAT, with some sales previously undeclared. In foresight, many businesses equipped themselves with a new device or at least changed their habits during the course of 2015. This led to a significant increase in transactions per outlet but also resulted in slower growth in outlet numbers compared to the respective review period CAGRs, as the regulations made it difficult for some businesses to survive and discouraged others from entering the industry.

COMPETITIVE LANDSCAPE

  • McDonald’s Franchise GmbH remained the clear leader within fast food in Austria in 2015. The Austrian subsidiary of the multinational giant is characterised by a strong focus on domestically sourced raw materials and a strong spirit of innovation in terms of menu items and usage of technology. The company continued its home delivery service which was expanded to the entire Vienna area in mid-2014. But given its stagnant sales figures it does not appear to have provided significant help to the company’s growth. In fact, without the additional transactions through its home delivery service, it would likely have seen a decline in current value terms in 2015. And the main reason for this is increasing competition from independent businesses falling within the fast food and full-service restaurants categories which are offering an increasing variety of burgers including homemade buns and patties, locally sourced or organic beef and other ingredients, as well as vegetarian and gluten-free options.

PROSPECTS

  • Fast food is expected to see a solid CAGR in constant 2015 value terms over the forecast period, with a peak likely in 2016 caused by the government’s stronger fight against tax fraud leaving less opportunity for businesses to make transactions under the table. This will largely affect independent fast food only and in particular independent pizza fast food, independent burger fast food and independent Middle Eastern fast food. While their transactions per outlet numbers are expected to increase significantly, their growth in outlet numbers will very likely slow down initially as a result of the new policy. However, chained fast food has a fairly positive forecast too mainly because of the good expansion potential of many brands, which is expected to exert increasing pressure on independent operators and less cost-efficient full-service businesses.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Austria?
  • What are the major brands in Austria?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Austria?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Austria - Company Profiles

McDonald's Franchise GmbH in Consumer Foodservice (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 McDonald’s Franchise GmbH: Key Facts
  • Summary 2 McDonald’s Franchise GmbH: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 McDonald’s Franchise GmbH: Competitive Position 2015

Tasty Gastro GmbH in Consumer Foodservice (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Tasty Gastro Gmbh: Key Facts
  • Summary 5 Tasty Gastro Gmbh: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Tasty Gastro Gmbh: Competitive Position 2015

Consumer Foodservice in Austria - Industry Context

EXECUTIVE SUMMARY

New tax requirements leads to favourable data

Mood is getting worse amongst operators

McDonald’s leads, but competition is increasing

Independent players dominate a highly fragmented landscape

Predicted growth based on statistical reasons

KEY TRENDS AND DEVELOPMENTS

Tax reform set to reduce tax fraud and lead to jump in sales data

Total smoking ban in consumer foodservice finally decided for 2018

Foodservice operators fight against competitive disadvantages

Street food events are booming

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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