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Country Report

Belgium Flag Fast Food in Belgium

| Pages: 38

Price: US$900

About this Report

Executive Summary

TRENDS

  • The performance of fast food remained strong in 2013. Players in this channel remained innovative and tended to upgrade, notably by proposing more sophisticated, balanced or complete menus – more gastronomic, naturally healthy (or positioned as such) or all-in-one offerings. Nonetheless, the performance was not as good as expectations. This cannot be entirely attributed to the new economic slowdown in Belgium, as difficult economic times are not necessarily bad news for fast food chains. For instance, fast food was resilient to the recession in 2009, as many consumers switched back to more accessible formats for their lunch after the financial crisis of 2008. However, this time, the phenomenon did not work, and players were rather surprised by the slowdown in sales at the end of 2012.

COMPETITIVE LANDSCAPE

  • In a much less fragmented competitive landscape than in other channels, Quick and McDonald’s led with a combined value share of 36% in 2013. What is atypical is that Belgium is one of the only countries in the world where the leading fast food company at GBO level is not McDonald’s. Quick is the leader with a 20% value share of overall sales, by virtue of a larger number of outlets than McDonald’s, due to both franchisees and owned outlets. In the middle of the review period, this Franco-Belgian chain announced the opening of dozens of outlets, although it ultimately limited this ambitious plan.

PROSPECTS

  • 2015 and 2016 should be key years for fast food, mainly with the implementation of the “Black Box” anti-tax evasion system in 2015. Considered as a future plague for full-service restaurants, it could be an opportunity for fast food. In the former, independent outlets dominate, and the majority of them use cash-in-hand workers and casual labour. The black market is much less widespread in fast food, due to the dominance of chains such as Quick, McDonald’s, Exki, Panos and Le Pain Quotidien. They cannot evade local legislation, notably due to their controlled networks of electronic cash registers. In 2015-2016, the expected drop of independent fast food outlets, and mainly full-service restaurants, should leave the field clear for chained fast food operators.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Belgium?
  • What are the major brands in Belgium?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Belgium?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Fast Food in Belgium - Company Profiles

Autogrill Belgie NV in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Autogrill Belgie NV: Key Facts
  • Summary 2 Autogrill Belgie NV: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Autogrill Belgie NV: Competitive Position 2013

Consumer Foodservice in Belgium - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice in Belgium remains static

Consumer foodservice enjoys a temporary respite

Independents remain dominant in a highly fragmented market

Chains perform better than independents

2015 is expected to be a dramatic turning point for consumer foodservice

KEY TRENDS AND DEVELOPMENTS

Lacklustre economic growth weighs on the performance of consumer foodservice

The introduction of a “Black Box” cashier is the last in a line of initiatives expected to hurt consumer foodservice

Busier lifestyles of Belgians push the demand for greater convenience

International chains face difficulties making their mark in the Belgian market

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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