Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fast Food in

Fast Food in Belgium

42 pages, May 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

All foodservice categories were not equal in terms of the negative impact of the Brussels terrorist attacks in 2016. Full-service restaurants outlets, which tend to be busiest at dinner time, were worst affected as the fear of further attacks discouraged many consumers from going out in the Belgian capital during the spring and summer. Fast food outlets however tend to be busiest at lunch time, and therefore were not as badly affected. 2016 also saw fast food benefit from an improved performance by bakery products fast food, the largest of the main categories in value terms with an overall share of 39%. This improvement was driven by a wave of new outlet openings by chains such as Panos, Délifrance, Le Pain Quotidien and Paul. However, independent bakery products fast food remained highly saturated in terms of outlet numbers.

COMPETITIVE LANDSCAPE

With independents accounting for 34% of total current value sales, fast food was much less fragmented than other foodservice categories in Belgium in 2016. Quick remained the leading brand overall in the category at GBN level with a value share of 18%, and maintained a slightly larger number of outlets than McDonald’s, the second leading player in value terms. However, the Belgian chain saw current value sales decline by 2% in both 2015 and 2016. This was mainly due to falling traffic in its city centre outlets and renewed competition from its main competitor, McDonald’s.

PROSPECTS

Fast food in Belgium looks set to see the entry of more chains, particularly multinationals, during the early part of the forecast period. Following the acquisition of Quick by Restaurant Brands International in 2016, the Belgian chain is likely to be progressively replaced by Burger King, which is due to open its first outlet in the country in the summer of 2017. KFC may also attempt to establish a foothold in Belgium in 2017, as might Papa John’s, which entered the pizza fast food category in France in 2016. The forecast period will also see the further expansion of established chains such as Le Pain Quotidien, Subway and Paul, which have ambitious plans to continue opening new outlets in Belgium until at least 2020.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Belgium?
What are the major brands in Belgium?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Belgium?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Want to find out more about this report?

Request more information

Fast Food in Belgium - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2011-2016
Table 2 Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 3 Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 4 Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 5 Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2011-2016
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2011-2016
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2011-2016
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2011-2016
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2011-2016
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2011-2016
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2012-2016
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2013-2016
Table 15 Forecast Fast Food by Category: Units/Outlets 2016-2021
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2016-2021
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2016-2021
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2016-2021
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2016-2021
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2016-2021
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2016-2021
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2016-2021
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2016-2021
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2016-2021
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2016-2021
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2016-2021

Fast Food in Belgium - Company Profiles

Exki SA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

PQ Licensing NV SA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Quick Restaurants SA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Summary 1 Exki SA: Key Facts
Summary 2 Exki SA: Operational Indicators 2014-2016
Summary 3 Exki SA: Competitive Position 2016
Summary 4 PQ Licensing NV SA: Key Facts
Summary 5 PQ Licensing NV SA: Operational Indicators 2013-2015
Summary 6 PQ Licensing NV SA: Competitive Position 2016
Summary 7 Quick Restaurants SA: Key Facts
Summary 8 Quick Restaurants SA: Operational Indicators
Summary 9 Quick Restaurants SA: Competitive Position 2016

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Slow economic recovery and terrorism dampen consumer foodservice performance

Some Belgian regions and foodservice categories continue to perform relatively well

Chains remain under-represented but still fare better than independents

Independents remain dominant but face greater scrutiny on taxes

Mixed results set to limit growth in total value sales at constant 2016 prices

KEY TRENDS AND DEVELOPMENTS

Slow economic recovery reflected in sluggish performance of consumer foodservice

Outlook

Security concerns undermine development of tourism and consumer foodservice

Outlook

Boom in online ordering and home delivery services continues in 2016

Outlook

“Black box” system has the potential to harm independents but benefit chains

Outlook

OPERATING ENVIRONMENT

Franchising

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2011-2016
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2016
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2016
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2016
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2016
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2011-2016
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2016
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2016
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2016
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021

Country Report

Fast Food in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fast Food in Belgium - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Fast Food in Belgium - Company Profiles

Exki SA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

PQ Licensing NV SA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Quick Restaurants SA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Slow economic recovery and terrorism dampen consumer foodservice performance

Some Belgian regions and foodservice categories continue to perform relatively well

Chains remain under-represented but still fare better than independents

Independents remain dominant but face greater scrutiny on taxes

Mixed results set to limit growth in total value sales at constant 2016 prices

KEY TRENDS AND DEVELOPMENTS

Slow economic recovery reflected in sluggish performance of consumer foodservice

Security concerns undermine development of tourism and consumer foodservice

Boom in online ordering and home delivery services continues in 2016

“Black box” system has the potential to harm independents but benefit chains

OPERATING ENVIRONMENT

Franchising

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports