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Country Report

Fast Food in

Fast Food in Belgium

32 pages, May 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Fast food registered a negative performance in 2015 for two main reasons. Firstly, legislative uncertainty regarding the implementation of the “Black Box”, coupled with traditionally high labour and administrative costs, forced several independent players to close. Secondly, saturation in chained bakery products fast food resulted in a high rate of closings too.

COMPETITIVE LANDSCAPE

Fast food is much less fragmented as compared to other foodservice categories. Independent fast food represented 72% of the category’s outlets and held a 36% value share in 2015. Quick was the leader within fast food overall with a 20% value share in 2015, by virtue of a larger number of outlets than McDonald’s.

PROSPECTS

Fast food is set to experience a positive performance over the forecast period. As chained bakery products fast food is expected to stabilise, the total outlet number within the category is set to remain almost static. Although independent fast food outlets are set to be affected by legislative uncertainty, chained players, especially in burger and Asian fast food, are likely to expand over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Fast Food Market Research Report

Sample Fast Food Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Belgium?
What are the major brands in Belgium?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Belgium?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Belgium - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2010-2015
Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Belgium - Company Profiles

Autogrill Belgie NV in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Summary 1 Autogrill Belgie NV: Key Facts
Summary 2 Autogrill Belgie NV: Operational Indicators
Summary 3 Autogrill Belgie NV: Competitive Position 2015

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice value sales remain static in 2015

Dynamic value sales performance

Independents remain dominant in a highly fragmented market

Independents outperform chained foodservice

Slight value growth predicted for the forecast period

KEY TRENDS AND DEVELOPMENTS

Legislative uncertainty affects consumer foodservice

Outlook

Online ordering develops very strongly

Outlook

Fast casual dining continues to show dynamic growth in 2015

Outlook

Niche gastronomies appeal to Belgian consumers

Outlook

OPERATING ENVIRONMENT

Franchising

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2015
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

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Research Methods

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Country Report

Fast Food in Belgium

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Fast Food in Belgium - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Fast Food in Belgium - Company Profiles

Autogrill Belgie NV in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice value sales remain static in 2015

Dynamic value sales performance

Independents remain dominant in a highly fragmented market

Independents outperform chained foodservice

Slight value growth predicted for the forecast period

KEY TRENDS AND DEVELOPMENTS

Legislative uncertainty affects consumer foodservice

Online ordering develops very strongly

Fast casual dining continues to show dynamic growth in 2015

Niche gastronomies appeal to Belgian consumers

OPERATING ENVIRONMENT

Franchising

MARKET DATA

SOURCES

Why buy this report?

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