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Country Report

Belgium Flag Fast Food in Belgium

Price: US$900

About this Report

Executive Summary

TRENDS

  • The performance of fast foods remained appreciable in 2012. Players in this category remained innovative and tended to upgrade, notably by proposing more sophisticated, balanced or complete formulas – more gastronomic, naturally-healthy (or positioned as such) or all-in-one offerings. Nonetheless, the performance was not as well as the expectations. This is not entirely attributed to the new economic slowdown of Belgium, as difficult economic times are not necessarily bad news for fast food chains. For instance, fast food was resilient to the recession in 2009 as many consumers switched back to more accessible formats for their lunch after the financial crisis of 2008. However, this time, the phenomenon did not work and industry players were rather surprised by the slowdown of the sales at the end of 2012.

COMPETITIVE LANDSCAPE

  • In a much less fragmented competitive landscape than other categories, Quick and McDonald’s lead with a combined value share of 34% in 2012. What is atypical is that Belgium is one of the only countries in the world where the leading fast food companu at GBO level is not McDonald’s. Quick is the category leader with 19% value share of overall sales by virtue of a larger number of outlets than McDonald’s, due to both franchisees and owned outlets. In the middle of the review period, this Franco-Belgian chain announced the opening of dozens of outlets although it ultimately limited this ambitious plan.

PROSPECTS

  • 2013 and 2014 should be key years for fast food, mainly with the implementation of the ‘black box’ anti-tax evasion system in 2014. Considered as a future plague for full-service restaurants, it could be an opportunity for fast food. In the former, independent outlets dominate and the majority of them use cash in hand work and casual labour. The black market is much less widespread in fast food due to the domination of chains such as Quick, McDonald’s, Exki, Panos and Le Pain Quotidien. They cannot deceive with local legislation notably due to their controlled network of electronic cash registers. In 2013-2014, the expected drop of independent fast food outlets and mainly full-service restaurants should leave the field clear for chained fast food.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Belgium?
  • What are the major brands in Belgium?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Belgium?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Belgium - Company Profiles

Exki SA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Exki SA: Key Facts
  • Summary 2 Exki SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Exki SA: Competitive Position 2012

Foodmakers NV in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Foodmakers NV: Key Facts
  • Summary 5 Foodmakers NV: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Foodmakers NV: Competitive Position 2012

Quick Restaurants SA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Quick Restaurants SA: Key Facts
  • Summary 8 Quick Restaurants SA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Quick Restaurants SA: Competitive Position 2012

Vandan BV BA in Consumer Foodservice (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Vandan BV BA: Key Facts
  • Summary 11 Vandan BV BA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 Vandan BV BA: Competitive Position 2012

Consumer Foodservice in Belgium - Industry Context

EXECUTIVE SUMMARY

Belgian consumer foodservice remains afloat in 2012

Consumer foodservice enjoys temporary respite

Local players emerge from a fragmented competitive landscape

Chained outlets smaller but perform better

2014 may be a tipping point for consumer foodservice in Belgium

KEY TRENDS AND DEVELOPMENTS

Consumer foodservice approaches stagnation with further economic woes

The Black Box threatens consumer foodservice

The need for convenience: Both opportunity and threat

More focus on authenticity rather than health and wellness

Foreign chains still strive to succeed in Belgium

  • Table 28 Consumer Expenditure on Consumer Foodservice 2007-2008
  • Table 29 Consumer Expenditure on Consumer Foodservice 2006-2011

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 31 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 32 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 33 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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