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Country Report

Fast Food in

Fast Food in Belgium

28 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A polarised category

The landscape of fast food is changing significantly in Belgium. The traditionally high number of independent operators, across several fast food categories, constantly declined over the 2012-2017 period.

Fast casual brings value

Led by chains such as Exki, fast casual outlets became increasingly popular over the 2013-2017 period. Fast casual operators managed to mix their focus on healthy and sustainable food with the increasingly relevant indulgence trend.

Online ordering booms

The year 2016 was difficult for Belgian foodservice: terror attacks had a strong impact on tourism, especially in Brussels; the enforcement of the black box cashier put pressure on profit margins, especially for independent operators. In this context, the development of third party online ordering companies, such as Deliveroo, Uber Eats and Takeaway.

COMPETITIVE LANDSCAPE

Leading chains need to adapt to emerging trends

Fast food in Belgium traditionally features a large number of independents. Given this, burger fast food chains, McDonald’s Belgium and Quick Restaurants, remained the leaders in 2017.

Towards consolidation

Two large multinational chains were missing in Belgium until 2016: Burger King and KFC. Burger King entered the Belgian market in 2017 with five outlets and plans to expand.

Focus on drinks

The health trend is expected to remain popular. In 2017, for example, leading fast casual chains such as Exki and Foodmaker banked on this trend and introduced a whole new set of healthy drinks.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Belgium?
What are the major brands in Belgium?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Belgium?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Belgium - Category analysis

HEADLINES

PROSPECTS

A polarised category

Fast casual brings value

Online ordering booms

COMPETITIVE LANDSCAPE

Leading chains need to adapt to emerging trends

Towards consolidation

Focus on drinks

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Slight decline for consumer foodservice in Belgium in 2017

The decline of traditional foodservice opens possibilities for new concepts

An extremely fragmented industry

Independents decline strongly in 2017

Slight recovery ahead for consumer foodservice

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Belgium

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Executive Summary

New Report Guarantee

PROSPECTS

A polarised category

Fast casual brings value

Online ordering booms

COMPETITIVE LANDSCAPE

Leading chains need to adapt to emerging trends

Towards consolidation

Focus on drinks

Samples

Overview

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Table of Contents

Fast Food in Belgium - Category analysis

HEADLINES

PROSPECTS

A polarised category

Fast casual brings value

Online ordering booms

COMPETITIVE LANDSCAPE

Leading chains need to adapt to emerging trends

Towards consolidation

Focus on drinks

CATEGORY DATA

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Slight decline for consumer foodservice in Belgium in 2017

The decline of traditional foodservice opens possibilities for new concepts

An extremely fragmented industry

Independents decline strongly in 2017

Slight recovery ahead for consumer foodservice

MARKET DATA

SOURCES

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