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Country Report

China Flag Fast Food in China

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • Chicken fast food continued to be challenged by consumer trust issues in 2013. The hit of the antibiotic chicken safety scare at the end of 2012 unnerved health concerned Chinese consumers to a larger extent in 2013. The outbreak of avian flu H7N9 in March 2013 intensified the already strained operating environment, and resulted in a severe slump in the development of multinational chicken fast food restaurants, especially KFC. Asian fast food restaurants tempted consumers through the introduction of more Chinese-style food with a wider variety of ingredients to capture a larger foodservice value share of fast food sales in 2013.

COMPETITIVE LANDSCAPE

  • Yum! Restaurants China Co Ltd remains the leading player in chained fast food in 2013, thanks to the solid consumer foundation it has built in China. In order to improve brand image, the limited-time half-priced bucket offer was promoted in KFC stores from October-November 2013. This deal generated positive feedback in this period as same-store sales recovered. Aggressive marketing campaigns were also launched by KFC. The brand rolled-out “Who can represent KFC”, which invited consumers to vote on their favourite chicken type, between original flavour and spicy crispy. On the other hand, localised food options performed well in KFC outlets. Consumer benefits were not compromised since rice dishes containing beef, pork chop and meatballs were priced within a reasonable range of CNY15.00-CNY22.00. Thus, these products remained appealing to Chinese rice lovers.

PROSPECTS

  • Fast food is predicted to grow by a 6% CAGR in terms of value sales at constant 2013 prices to reach CNY960.4 billion in 2018. In order to maintain stable growth, multinational players will try to rebuild consumer confidence, with Chinese-style fast food research and development representing an area of focus. Consumers will be more demanding in terms of food tastes, variety and delivery speeds. Domestic and multinational players will compete more fiercely in the highly competitive environment of Chinese-inherited fast food, as the concept is expected to grow dynamically in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in China?
  • What are the major brands in China?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in China?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Fast Food in China - Company Profiles

McDonald's China Development Co Ltd in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 McDonald’s China Development Co Ltd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 McDonald’s China Development Co Ltd: Competitive Position 2013

Ting Hsin International Group in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Ting Hsin International Group: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 4 Ting Hsin International Group: Competitive Position 2013

Yum! Restaurants China Co Ltd in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Yum! Restaurants China Co Ltd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Yum! Restaurants China Co Ltd: Competitive Position 2013

Consumer Foodservice in China - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice continues to see slower value sales growth

Mass-market restaurants tend to be mainstream

KFC remains the leading brand in 2013

Non-standalone locations gain an increasing share of overall foodservice value sales

Consumer foodservice is expected to see slower growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Healthier options offered by consumer foodservice operators

Home delivery plays an increasingly significant role in consumer foodservice

Consumer foodservice companies use the online channel as a marketing tool

Technology brings new opportunities to fast food

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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