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Country Report

China Flag Fast Food in China

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • The fast food channel in China, particularly chicken fast food and burger fast food, encountered something of a downturn towards the end of the review period due to the food safety scandals related to the leading brands, KFC (Yum! Restaurants China Co Ltd) and McDonald’s (McDonald's China Development Co Ltd), which were supplied with repackaged out-of-date meat by Shanghai Husi Food Co Ltd, a subsidiary of the US-based OSI Group. With shattered confidence, consumers reduced their patronage of fast food outlets.

COMPETITIVE LANDSCAPE

  • Yum! Restaurants China Co Ltd maintained its leading position in fast food in China in2014, but its value share continued to decline, from 6% in 2012 before any food safety issues to 5% in 2014 after two scandals. To consolidate its share, the company revamped its menu in the first half of 2014, debuting 15 new products, including three rice-based meals to appeal to local consumers. It also premiered mid-priced freshly-brewed premium coffee in late 2014 in its KFC outlets in Shanghai, which substantially contributed to breakfast and afternoon tea sales.

PROSPECTS

  • The fast food channel is anticipated to see positive development over the forecast period, with value sales at constant 2014 prices and outlet numbers set to increase at a CAGR of 5% and 4% respectively, driven by demand for quick-served meals. Constantly revamped menus featuring localised dishes, together with the family-concept dining environment, is expected to underpin the stable growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in China?
  • What are the major brands in China?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in China?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2009-2014
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2009-2014
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2009-2014
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2009-2014
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2009-2014
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2009-2014
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2009-2014
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2009-2014
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2010-2014
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2011-2014
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2014-2019
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2014-2019
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2014-2019
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2014-2019
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2014-2019
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2014-2019
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2014-2019
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2014-2019
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2014-2019
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2014-2019
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019

Fast Food in China - Company Profiles

Hua Lai Shi Catering Management & Service Co Ltd in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hua Lai Shi Catering Management & Service Co Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Hua Lai Shi Catering Management & Service Co Ltd: Competitive Position 2014

McDonald's China Development Co Ltd in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 McDonald's China Development Co Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 4 McDonald's China Development Co Ltd: Competitive Position 2014

Meetfresh Co Ltd in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Meetfresh Co Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Meetfresh Co Ltd: Competitive Position 2014

Yum! Restaurants China Co Ltd in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Yum! Restaurants China Co Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 8 Yum! Restaurants China Co Ltd: Competitive Position 2014

Consumer Foodservice in China - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice maintains healthy growth despite negative factors

Foodservice operators enrich their menu and brand portfolio to stay competitive

Multinational players continue to lead in the highly fragmented industry

Independent consumer foodservice remains dominant in value terms

Steady forecast period performance is expected for consumer foodservice

KEY TRENDS AND DEVELOPMENTS

The boom of internet foodservice

Celebrity-owned restaurants on the rise

The Korean Wave boosts Korean cuisine in China

Multi-brand strategy is the emerging trend

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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