print

Country Report

China Flag Fast Food in China

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fast food in China, especially chained fast food brands, endeavoured to connect their online and in-store experiences for consumers. Chained fast food brands such as KFC and Kungfu offered online food delivery either on their self-owned platforms or third party food delivery platforms. O2O foodservice offers customers a wider range of choices for delivery within one platform, such as Baidu Waimai, offering to deliver food from a wide variety of restaurants. Many fast food operators, including about 5,000 KFC stores, accept Alipay and WeChat payments at their cash registers to attract consumers by offering greater convenience. The hassle-free payment process, which usually takes two seconds or less, has shortened queues dramatically during rush hour periods compared with payment by cash or card. McDonald’s also unveiled self-service kiosks in some of its stores that allow customers to order and pay for their meals via the touch-screen machine so that it speeds up the ordering process and gives people more control over customising their food order.

COMPETITIVE LANDSCAPE

  • Yum! Restaurants China Co Ltd maintained its leading position in fast food in China in 2015, but its value share continued to decline due to fierce competition, changing consumers’ dietary habits and the negative impact of the Shanghai Husi Food Co food safety scandal. The company’s sub-brand East Dawning, offering Chinese cuisine, closed all its stores in Guangzhou and the number of outlets dropped from 27 in 2013 to 15 in 2015. To consolidate its share, the company added Alipay and WeChat payments as payment options at cash registers in some 5,000 KFC stores to provide greater convenience to consumers. Additionally, the company introduced innovative products to appeal to consumers, such as KFC introduced pink and black burgers in its stores, under the names Rose Cheese Roasted Chicken Leg Burger and Black Diamond Bacon Spicy Chicken Burger, respectively.

PROSPECTS

  • Driven by growing demand for quick-service meals, the development of fast food over the forecast period is expected to be positive, with CAGRs of 9% and 6% for value sales at constant 2015 prices and outlet numbers, respectively. Constantly revamped menus with more localised and lower-calorie dishes, together with the more convenient services offered, will underpin growth. However, due to the fact that fast food in China is a relatively saturated market compared to certain other consumer foodservice categories, this channel is expected to post a slowing growth trend over the forecast period.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Fast Food Market Research Report

doc_excel_table.pngSample Fast Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in China?
  • What are the major brands in China?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in China?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in China - Company Profiles

McDonald's China Development Co Ltd in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 McDonald’s China Development Co Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 McDonald’s China Development Co Ltd: Competitive Position 2015

Ting Hsin International Group in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Ting Hsin International Group: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 4 Ting Hsin International Group: Competitive Position 2015

Yum! Restaurants China Co Ltd in Consumer Foodservice (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Yum! Restaurants China Co Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Yum! Restaurants China Co Ltd: Competitive Position 2015

Consumer Foodservice in China - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice experiences outstanding performance in 2015

O2O battle further drives mobile trend

Multinational operators maintain leadership in highly fragmented market

Independent consumer foodservice continues to dominate in terms of value sales

Steady growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Seeking potential demand and opportunities in lower-tier areas

Consumers seek diversified dining experiences

Mobile becoming more significant in consumer foodservice

Multi-brand strategy continues to gain popularity

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here