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Country Report

Denmark Flag Fast Food in Denmark

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumer interest in gourmet gastronomy and increasing demand for healthier and better-quality food have had a decisive impact on the fast food channel over recent years, and this trend continued in 2012. Independent outlets in the Middle Eastern, pizza and other fast food channels – typically selling pizzas, kebabs, frozen processed burgers and hot dogs – are suffering rapid declines in sales. Plus, overall fast food is losing share to cafés and full-service restaurants which are also increasingly offering takeaway and home delivery, a segment traditionally dominated by fast food.

COMPETITIVE LANDSCAPE

  • McDonald’s is the leading chain, both in fast food where its 83 outlets held a 33% value share, and in consumer foodservice overall where it held a 6% value share in 2012. The chain’s most direct competitor, Burger King, ranked fourth in fast food with 6% value share on GBO level. The chain expanded heavily in Denmark, where it opened 24 new outlets over the review period when it reached 39 outlets in total.

PROSPECTS

  • Consumer interest in gourmet gastronomy and increasing demand for healthier and better-quality food is expected to have a significant impact on fast food over the forecast period also. Fast food foodservice operators are likely to an increasing extent to adapt to or target the changing consumer preferences through extended menu offerings of fresh vegetables, made-in-front-of-you foods and home-made/non-processed meat products. The coming years are therefore also likely to see strong growth in chained sandwich and salad bars. Most noticeably, both Sunset Boulevard and Subway had by early 2012 announced plans to expand heavily to reach 60 to 70 outlets each by 2016. This would see the opening approximately of an additional 70 sandwich bars from these two operators alone. It is expected that, despite the strong similarities in concept and menu offerings between Sunset Boulevard and Subway, the growth in demand for sandwich bars will be strong enough to accommodate both chains’ expansion plans and that they will mainly take sales from independents in the Middle Eastern, pizza and other fast food segments, as well as boosting overall fast food value growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Denmark?
  • What are the major brands in Denmark?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Denmark?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Denmark - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Denmark - Company Profiles

Danske Koncept Restauranter ApS in Consumer Foodservice (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Danske Koncept Restauranter ApS: Key Facts
  • Summary 2 Danske Koncept Restauranter ApS: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Sunset Boulevard (NBN): Competitive Position 2012

Consumer Foodservice in Denmark - Industry Context

EXECUTIVE SUMMARY

Gourmet gastronomy trend underpinned value growth in 2012

Organic and natural ingredients remained a key focus

Chained competitors gain ground on independents

Convenience saw increasing demand for take away and home delivery

Improved value growth performance forecast

KEY TRENDS AND DEVELOPMENTS

Consumer pessimism results in value for money emerging as the key trend

Gourmet gastronomy trend underpinned consumer foodservice growth

Strong convenience trend has positive impact on consumer foodservice

Growing tourism boosts foodservice sales

Chained outlets gain ground on independents

CITY KEY TRENDS AND DEVELOPMENTS

Copenhagen

  • Table 28 Consumer Expenditure on Consumer Foodservice 2006 to 2011
  • Table 29 Number of enterprises 2003-2008
  • Table 30 Domestic sales 2005-2011

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 31 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 32 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 33 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 34 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 35 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 36 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 37 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 38 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 39 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 41 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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