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Country Report

Denmark Flag Fast Food in Denmark

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • During 2014, demand for fast food was strongly influenced by the increasing interest in gourmet gastronomy among Danish consumers. Quality and healthiness remain in focus among Danish consumers and as the economic conditions improve, more Danish people are willing to pay higher amounts for better quality food. As a result of this, the leading companies operating in fast food face increasing competition from cafés and full-service restaurants, which in addition to healthier food alternative are becoming stronger and more visible on online platforms as increasing number of companies across the consumer foodservice industry offer home delivery and takeaway options. As a result, there has been a noticeable increase in the number of companies operating in fast food which are rethinking their strategies and widening the range of food and drinks they offer, especially healthier and better quality meal options, in a bid to discourage consumers from abandoning fast food for other consumer foodservice channels.

COMPETITIVE LANDSCAPE

  • McDonald’s remained the leading brand in fast food in Denmark in terms of value sales in 2014 with a 23% value share at GBO level. McDonald’s is currently engaged in the optimisation of its outlet locations with the aim of maximising demand per outlet. As a result, during 2014, the chain closed its oldest outlet in Denmark, located in Aarhus and two outlets in Copenhagen. The most popular burger fast food chain has operated through 89 outlets, 16 of which are owned by McDonald’s Danmark ApS, with the remaining 73 owned and operated by independent franchisers. By way of comparison, at the end of 2014, Burger King had a total of 31 outlets operating in Denmark. Sunset Boulevard remained the leading player in bakery products fast food in terms of value sales and the number of outlets in 2014, with 44 outlets within the chain. The leading brands in convenience stores fast food are 7-Eleven and Statoil, with respective value shares of 39% and 28% in 2014. During 2013, Dansk Supermarked began to replace its self-service cafeterias with new outlets operated under the US-based burger fast food brand Carl’s Jr. By the end of review period, there were already four Carls Jr outlets operating in Denmark, with further increases expected during the forecast period.

PROSPECTS

  • Due to the increasing customer focus on the health and wellness trend and the rising consumption of healthier and more ecological types of food, it is set to be crucial for Denmark’s fast food providers to widen their menus with the addition of healthier meal alternatives during the forecast period. It is also expected that fast food operators will continue launching new products and widen their assortments with the keyhole label, which means more fresh salads, whole wheat bread and meals containing lower amounts of fat and sugar. In addition, as the online ordering of food becomes increasingly popular in Denmark, it is expected that higher numbers of key fast food players will become stronger on online ordering platforms. Sunset Boulevard, which launched an online ordering option on its website during 2014, is set to benefit from the implementation of this new option during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Denmark?
  • What are the major brands in Denmark?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Denmark?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Denmark - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2009-2014
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2009-2014
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2009-2014
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2009-2014
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2009-2014
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2009-2014
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2009-2014
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2009-2014
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2010-2014
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2011-2014
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2014-2019
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2014-2019
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2014-2019
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2014-2019
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2014-2019
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2014-2019
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2014-2019
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2014-2019
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2014-2019
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2014-2019
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019

Fast Food in Denmark - Company Profiles

Danske Koncept Restauranter ApS in Consumer Foodservice (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Danske Koncept Restauranter ApS: Key Facts
  • Summary 2 Danske Koncept Restauranter ApS: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Danske Koncept Restauranter ApS: Competitive Position 2014

Consumer Foodservice in Denmark - Industry Context

EXECUTIVE SUMMARY

Recovery of the industry

Health and wellness trend influences consumer foodservice providers

Intensified competition

Customers demand convenience and healthier food and drink options

Positive expectations

KEY TRENDS AND DEVELOPMENTS

The positive impact of economic recovery on consumer foodservice

Health and wellness trend forces consumer foodservice companies to take responsibility

Demand for convenience

Competition intensifies

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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