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Country Report

Fast Food in Egypt

| Pages: 35

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food industry recovered from 2011 drop caused by the revolution, thanks to a recovery in tourist volume, a relative return to stability and competitive prices implemented by the country’s operators. However, the weakened economy, general uncertainty and decrease in purchasing power hindered this recovery. As a result, transaction volume growth only reached 1% in 2012, compared to a review period CAGR of 2%, while current value sales rose by 8.4% in comparison to a review period CAGR of 10%.

COMPETITIVE LANDSCAPE

  • Egyptian Co For International Touristic Projects (Americana) led the fast food category in 2012, accounting for 9% overall value share and 33% chained value share. The company benefits from strong brands presence and recognition, such as KFC which dominated the chicked fast food at 88% value shares in 2012. The group also led the ice cream fast food with Baskin-Robbins, which witnessed 37% sales value share. The company also ranked third in both burger fast food and Middle Eastern fast food with the Hardee’s and Dar El Amar chains accounting for 19% and 18% value share respectively. The strong performance was enabled through heavy promotions, drop in prices and improved atmosphere.

PROSPECTS

  • Chains are expected to continue leading the fast food category over the reviewed period. However, outlets and transactions volume are expected to witness a CAGR of 1.2% and 6% respectively, compared to a reviewed period of 9% and 11%. Leading chains from Americana and Mo’men group are likely to wait a complete return to stability before directing strong investments in outlet expansion.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Egypt?
  • What are the major brands in Egypt?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Egypt?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Egypt - Company Profiles

Egyptian Co For International Touristic Projects in Consumer Foodservice (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Egyptian Co For International Touristic Projects (Americana): Key Facts
  • Summary 2 Egyptian Co For International Touristic Projects (Americana): Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Egyptian Co For International Touristic Projects (Americana): Competitive Position 2011

International Co for Food Industries in Consumer Foodservice (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 International Co for Food Industries: Key Facts
  • Summary 5 International Co for Food Industries: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 International Co for Food Industries: Competitive Position 2011

Mo'men Group in Consumer Foodservice (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Mo'men Group: Key Facts
  • Summary 8 Mo'men Group: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Mo'men Group: Competitive Position 2011

Consumer Foodservice in Egypt - Industry Context

EXECUTIVE SUMMARY

Rising income and population contributes to consumer foodservice growth

Moderate recovery in the post revolution period

Egyptian Co for International Touristic Projects leads the industry

Retailing channel continues to lead the growth within consumer foodservice outlets location

Moderate growth for the forecast period

KEY TRENDS AND DEVELOPMENTS

Economy weakened by the revolution

Tourism goes up but challenges remain

Egypt: a coffee shop culture

Shift from traditional to modern food service driven by young people

CITY KEY TRENDS AND DEVELOPMENTS

Cairo

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 30 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 31 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 32 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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