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Country Report

Egypt Flag Fast Food in Egypt

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • During 2013, fast food in Egypt performed very well in comparison with some other consumer foodservice categories which are more dependent on inbound tourism. Fast food in Egypt is a relatively well developed consumer foodservice category and fast food remains most popular among Egypt’s ever increasing youth population, a group which comprised the majority of the Egyptian population at the end of the review period. Because the Egyptian consumer foodservice industry caters mainly for young people, it is important for companies intent on success in the category to maintain competitive pricing policies and this proved to be particularly challenging for many operators in the category in 2013 as inflation rose to 9%.

COMPETITIVE LANDSCAPE

  • Egyptian Co for International Touristic Projects maintained its leading position in fast food in 2013 with a 6% value share in the category and accounting for 28% of value sales in chained fast food. The company continues to benefit from its strong brands and the high levels of consumer recognition of these brands, which include KFC, the dominant player in chained chicken fast food with a 71% value share in 2013. The company also led in ice cream fast food with its Baskin-Robbins brand, holding 32% of the market in value terms. The company’s strong performance was also supported by its prominent advertising campaigns and highly visible promotions.

PROSPECTS

  • Fast food is likely to continue performing positively during the forecast period and currently there are no obvious indications that any significant changes will occur in the prevailing consumption patterns of Egyptian consumers. The Egyptian consumer foodservice industry has so far proved itself to be quick to adapt to various macroeconomic developments. However, with ongoing instability set to prevail in the country throughout the forecast period, it is increasingly likely that foreign investors will remain reluctant to make further major forays into consumer foodservice in Egypt. Consequently, fast food is expected to increase in value at a CAGR of 3% over the review period, a superior performance to the marginally negative value CAGR recorded over the course of the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Egypt?
  • What are the major brands in Egypt?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Egypt?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Fast Food in Egypt - Company Profiles

Egyptian Co For International Touristic Projects in Consumer Foodservice (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Egyptian Co for International Touristic Projects : Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Egyptian Co for International Touristic Projects Competitive Position 2013

International Co for Food Industries in Consumer Foodservice (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 International Co for Food Industries : Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 4 International Co for Food Industries : Competitive Position 2013

Consumer Foodservice in Egypt - Industry Context

EXECUTIVE SUMMARY

Diversification of the consumer foodservice industry

Army-imposed curfews impede economic recovery and growth

Egyptian Co for International Touristic Projects maintains its lead in the industry

The popularity of consumer foodservice through retail continues to grow

Industry players anticipate strong recovery

KEY TRENDS AND DEVELOPMENTS

The importance of big cities and tourist spots for the consumer foodservice industry

Shift towards modern consumer foodservice outlets

Rise in the number of consumer foodservice outlets offering Middle Eastern cuisine

Consumer foodservice industry adapts to the decline in travel and tourism

Modern café culture blends with traditional Egyptian café culture

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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