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Country Report

Morocco Flag Fast Food in Morocco

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fast food in Morocco is becoming very popular amongst consumers in all income and age groups. In addition consumers lead hectic lifestyles, with little time to cook and thus they opt for easy-to-consume options, in particular fast food. The expansion of strong international groups, such as First Restaurant International with its McDonalds brand, supported growth in 2015. Many other brands also expanded in the country, including Burger King and Wok to Walk in Asian fast food.

COMPETITIVE LANDSCAPE

  • First Restaurant International led sales in full-service restaurants with a 15% value share in 2015. The company operates a large number of McDonald’s outlets throughout the country with 36 outlets in 2015. McDonalds is very popular in Morocco amongst the young generation and children. The company regained Moroccans’ trust by assuring them that all its products are halal, meaning its meat is prepared following the Islamic slaughter rituals.

PROSPECTS

  • Fast food is expected to register a value CAGR of 6% at constant 2015 prices and a 4% transactions CAGR over the forecast period. Growth is expected to be driven by the large number of consumers who lead a hectic lifestyle, especially in large cities and thus lack the time to prepare their own meals. In addition, the fast food culture is very popular and consumers are becoming attached to these consumer food products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Morocco?
  • What are the major brands in Morocco?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Morocco?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in Morocco - Company Profiles

First Restaurant International in Consumer Foodservice (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 First Restaurant International: Key Facts
  • Summary 2 First Restaurant International: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 First Restaurant International: Competitive Position 2015

Groupe Venezia Ice in Consumer Foodservice (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Group Venezia Ice: Key Facts
  • Summary 5 Group Venezia Ice: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Group Venezia Ice: Competitive Position 2015

La Grillardière SA in Consumer Foodservice (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 La Grillardière SA: Key Facts
  • Summary 8 La Grillardière SA: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 La Grillardière SA: Competitive Position 2015

la société Mawarid Marocaine in Consumer Foodservice (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 La Societé Mawarid Marocaine: Key Facts
  • Summary 11 La Société Mawarid Marocaine: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 La Societé Mawarid Marocaine: Competitive Position 2015

Consumer Foodservice in Morocco - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice continues to record healthy growth

100% home delivery/takeaway records rapid growth

First Restaurant International continues to lead consumer foodservice

Retail and travel locations record rapid growth

Consumer foodservice set to record positive growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Retail and travel locations gain share over standalone locations in 2015

Healthy food is expected to be one of the factors to drive sales over the forecast period

Growing delivery services in Morocco boost sales of consumer foodservice

The economy of Morocco

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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