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Country Report

Norway Flag Fast Food in Norway

| Pages: 44

Price: US$900

About this Report

Executive Summary

TRENDS

  • The new trend amongst fast food companies is to offer healthier food options to consumers. McDonald’s offers information about calories for every food product, which allows consumers to know how many calories they are eating. McDonald’s also offers salads and fruit for adults, whilst Burger King and JaFs! offer salads, low-calorie drinks and healthier sandwiches, such as Whopper Lite. Burger fast food companies believe that consumers want to know more about the nutritional content of the food and drinks they order. Therefore, more fast food companies are expected to display the calorie content of the food they serve, and promote themselves as transparent fast food companies which are willing to disclose full information about the food they serve.

COMPETITIVE LANDSCAPE

  • The leading player in chained fast food in 2012 continued to be McDonald’s Norge, with a 25% value share. Reitan Servicehandel gained one percentage point in 2012, moving up to second place in chained fast food with a 17% share of value sales. Norgesgruppen accounted for a 16% value share with its leading brands in convenience stores fast food, Mix and Deli de Luca, and with JaFs! in burger fast food.

PROSPECTS

  • Fast food in Norway is expected to continue to increase in the forecast period, by a constant value CAGR of 3% to reach NOK9.6 billion in 2017. One of the main reasons for this increase is that different consumer groups will continue to spend on fast food as part of their lifestyle. Spending more frequently on fast food will be more common amongst different consumer groups, mainly due to the wider availability of existing and new fast food outlets. Prices are also expected to continue to be cheaper when compared with other foodservice options; this will encourage consumers to spend in fast food outlets, which are seen as value for money.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Norway?
  • What are the major brands in Norway?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Norway?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Norway - Company Profiles

Norgesgruppen ASA in Consumer Foodservice (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Norgesgruppen ASA: Key Facts
  • Summary 2 Norgesgruppen ASA: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Norgesgruppen ASA: Competitive Position 2012

Reitan Servicehandel AS in Consumer Foodservice (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Reitan Servicehandel AS: Key Facts
  • Summary 5 Reitan Servicehandel AS: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Reitan Servicehandel AS: Competitive Position 2012

Umoe Restaurant Group AS in Consumer Foodservice (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Umoe Restaurant Group AS: Key Facts
  • Summary 8 Umoe Restaurant Group AS: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Umoe Restaurant Group AS: Competitive Position 2012

Consumer Foodservice in Norway - Industry Context

EXECUTIVE SUMMARY

Growth is driven by investment, innovation and strong consumer spending

The convenience and health trends impact several foodservice companies

Umoe Restaurant Group, McDonald’s Norge and Norgesgruppen lead

Independent foodservice dominates

Strong growth is expected to continue

KEY TRENDS AND DEVELOPMENTS

The strong Norwegian economy positively affects foodservice

Changes in lifestyle amongst consumers lead to demand for more convenient services

Norwegian café culture drives sales in several foodservice channels

Growth is driven by Umoe Restaurant Group, McDonald’s Norge and Norgesgruppen

The health trend exerts an influence on foodservice companies

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 30 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 31 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 32 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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