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Country Report

South Korea Flag Fast Food in South Korea

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food recorded significant current value growth during 2012 as the number of outlets in the category increased substantially. In particular, burger fast food and convenience fast food recorded strong growth in the numbers of outlets during 2012, with these categories also driving overall current value growth in fast food. Over the course of the review period, South Korea’s major fast food chains focused on expanding their target consumer groups by diversifying their menus and offering diverse sales promotions and more convenient customer services. In recent years, South Korea’s major burger fast food and bakery products fast food chains have increasingly introduced wide ranges of coffee-based beverages on their menus as specialist coffee shops have become increasingly popular. In addition, many fast food chains have expanded their home delivery service to more of their outlets. The result of these efforts has been that South Korea’s major fast food chains have successfully expanded their consumer audience beyond the traditional targets of young people to include a wider range of adult consumers, including office workers and their families. Amidst ongoing decline in South Korea’s domestic economy during 2012, many local consumers tightened their budgets for lunches and other meals as the country’s fast food outlets became increasingly popular places to dine out for increasingly value-conscious South Korean consumers.

COMPETITIVE LANDSCAPE

  • Paris Croissant Co Ltd’s bakery products fast food chain Paris Baguette remained the leading brand in fast food in South Korea with a value share of 19%. Paris Croissant’s value share in fast food declined by one percentage point in 2012 as the company faced regulatory restrictions on its outlet expansion, meaning that the number of outlets in the chain increased by only 1%. Because Paris Baguette remains the dominant leader in bakery products fast food and operates over 3,000 franchised outlets, it was one of the prime targets of the recently promulgated regulations restricting the expansion activities of chained bakery products fast food outlets, together with CJ Foodville Corp with its Tous Les Jour chain.

PROSPECTS

  • Fast food is expected to increase in constant value at a CAGR 2% over the forecast period as the number of outlets in the category is set to continue rising. However, the pace of growth in the category is expected to be slower than during the review period due to the rapidly approaching maturity of fast food in South Korea and the effects of the FTC’s recently imposed regulations on the expansion of franchised bakery products fast food outlets and chicken fast food outlets. In addition, because more restrictions are set to be announced with regards the operation of large consumer foodservice companies and franchised bakery products fast food outlets during early 2013, it is set to become more difficult for major fast food chains to expand rapidly in South Korea during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in South Korea?
  • What are the major brands in South Korea?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in South Korea?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in South Korea - Company Profiles

CJ Foodville Corp in Consumer Foodservice (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 CJ Foodville Corp : Key Facts
  • Summary 2 CJ Foodville Corp : Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 CJ Foodville Corp : Competitive Position 2012

Lotteria Co Ltd in Consumer Foodservice (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Lotteria Co Ltd : Key Facts
  • Summary 5 Lotteria Co Ltd : Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Lotteria Co Ltd : Competitive Position 2012

Paris Croissant Co Ltd in Consumer Foodservice (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Paris Croissant Co Ltd : Key Facts
  • Summary 8 Paris Croissant Co Ltd : Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Paris Croissant Co Ltd : Competitive Position 2012

Consumer Foodservice in South Korea - Industry Context

EXECUTIVE SUMMARY

Growth in consumer foodservice slows due to stagnant domestic economy

Chained outlets drive growth across the industry

Fast food records the highest growth of all consumer foodservice categories

New regulations have a major influence on consumer foodservice

Non-standalone locations demonstrate strong growth potential

KEY TRENDS AND DEVELOPMENTS

Slow domestic economy has effects

Chained outlets lead growth in consumer foodservice

Importance of convenience rises

Blurring boundaries between sectors

Health and wellbeing trends continue to influence consumer foodservice

  • Table 28 Consumer Expenditure on Consumer foodservice 2007-2012
  • Table 29 Number of Members in Restaurant Sector 2010-2012

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 31 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 32 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 33 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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