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Country Report

South Korea Flag Fast Food in South Korea

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • As the number of single-person households is rising rapidly, convenience store fast food led growth during the review period. According to Statistics Korea, single-person households accounted for 9% of total households in 1990 and 27% in 2015. As a result of this rapid rise in the number of single-person households, fast food players are aggressively developing menus and services for such consumers. For example, convenience store fast food players have developed lunch box menus to attract single-person households. In addition, leading convenience store fast food operators developed private label lunch boxes and promoted famous celebrities to endorse them during the review period. For example, convenience store GS25 hired Kim Hye-ja for its lunch box as she has a representative image of a traditional mother in South Korea. The lunch box from GS25 is known as Hye-ja and is affordably priced at around Won3,500. As the Hye-ja lunch box has gained significant popularity, other players aggressively launched their own lunch box, with 7-Eleven launching its own private label lunch box. K-pop idol star Hye-ri promoted the lunch box, called Hye-ri lunch box, and CU recently launched a lunch box by famous businessman and chef Paik Jong-won, who has become a very famous celebrity and has several TV reality cook shows. In addition, he owns chained full service restaurants, specialist coffee shops and bars/pubs. As he is a famous celebrity in consumer foodservice and involved in developing the lunch box, the lunch box has proven popular with consumers. As there was not enough stock to meet demand, CU started a reservation system for the lunch box. These lunch boxes have proven to be highly popular in South Korea and more lunch boxes are expected to enter the area and target single-person households.

COMPETITIVE LANDSCAPE

  • Paris Baguette from SPC Group led sales in fast food in 2015. Although the brand still leads sales in the category, it is constantly losing sales share in fast food as there are many competent operators in this area.

PROSPECTS

  • Fast food has a projected forecast period constant 2015 price value CAGR of 3%. As the South Korean economy will continue to perform poorly over the forecast period, fast food will have more advantages than other categories in consumer foodservice due to its range of products and prices. Therefore, many fast food operators will develop qualified menus with affordable costs to attract more consumers who are looking for nice meals with a limited budget.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in South Korea?
  • What are the major brands in South Korea?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in South Korea?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in South Korea - Company Profiles

CJ Foodville Corp in Consumer Foodservice (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 CJ Foodville Corp: Key Facts
  • Summary 2 CJ Foodville Corp: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 CJ Foodville Corp: Competitive Position 2015

Lotteria Co Ltd in Consumer Foodservice (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Lotteria Co Ltd: Key Facts
  • Summary 5 Lotteria Co Ltd: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Lotteria Co Ltd: Competitive Position 2015

Paris Croissant Co Ltd in Consumer Foodservice (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Paris Croissant Co Ltd: Key Facts
  • Summary 8 Paris Croissant Co Ltd: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Paris Croissant Co Ltd: Competitive Position 2015

Consumer Foodservice in South Korea - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice records positive growth during review period

MERS outbreak affects South Korean economy and consumer foodservice in 2015

Paris Croissant leads consumer foodservice value sales

Independent consumer foodservice records positive growth in 2015

Consumer foodservice expected to record moderate growth during forecast period

KEY TRENDS AND DEVELOPMENTS

Rise in single-person households affects consumer foodservice in 2015

Economic slowdown impacts consumer meals and dining preferences

Celebrity chef and reality TV cooking shows becoming highly popular

IT technology impacts consumer foodservice in 2015

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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