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Country Report

Fast Food in the Czech Republic

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fast food in the Czech Republic performed relatively well during 2011, increasing by 1% in value. Fast food recovered during 2011 as a superior performance was registered to the 1% decline recorded in 2010. The accelerating growth in fast food in 2011 was due to the fact that unit prices increased in line with increases recorded in the cost of foodstuffs, hot drinks and soft drinks. Czech consumers remained cautious about spending on consumer foodservice throughout 2011 as the economic situation in the country remained precarious. However, inbound arrivals in the Czech Republic recovered strongly in 2011, which meant more foreign visitors in the Czech Republic’s large cities, which in turn supported fast food sales.

COMPETITIVE LANDSCAPE

  • McDonald’s and KFC remain the leading fast food brands in the Czech Republic. During 2011, McDonald’s CR opened three new units as the company’s value sales declined by 1% to CZK3.8 billion. Although rather negative, this performance was still better than the company’s initial estimates as McDonald’s was able to maintain the interest of Czech consumers through its permanent policy of constantly launching new special menus, seasonal meal items, limited edition food and drink items and clever marketing promotions. For example, during summer 2011, the company introduced its new Royal Shake in four flavours: mango and maracuya, chocolate, strawberry and vanilla. During January 2012, McDonald’s expanded its food menu with the addition of its snack wrap chicken and cheeseburger fresh products, while it also introduced its Bacon Week promotion.

PROSPECTS

  • Fast food in the Czech Republic is expected to continue with its positive development during the forecast period, although growth is set to be slower than the growth recorded over the review period. Growth is set to slow down a fast food in the Czech Republic is becoming increasingly saturated and faces increasing competition from specialist coffee shops. Fast food is set to increase in constant value by 2% over the entire forecast period. Chained operators will continue to record favourable results, while independent operators are set to continue suffering from underinvestment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Czech Republic?
  • What are the major brands in Czech Republic?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Czech Republic?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2006-2011
  • Table 2 Fast Food by Category: Number of Transactions 2006-2011
  • Table 3 Fast Food by Category: Foodservice Value 2006-2011
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2006-2011
  • Table 5 Fast Food by Category: % Transaction Growth 2006-2011
  • Table 6 Fast Food by Category: % Foodservice Value Growth 2006-2011
  • Table 7 Sales of Bakery Products Fast Food by Type 2008-2011
  • Table 8 Global Brand Owner Shares of Chained Fast Food 2007-2011
  • Table 9 Brand Shares of Chained Fast Food 2008-2011
  • Table 10 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016
  • Table 11 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016
  • Table 12 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016
  • Table 13 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016
  • Table 14 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016
  • Table 15 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016

Fast Food in the Czech Republic - Company Profiles

Crocodille CR sro in Consumer Foodservice (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Crocodille CR sro: Key Facts
  • Summary 2 Crocodille CR sro: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Crocodille CR sro: Competitive Position 2011

Consumer Foodservice in the Czech Republic - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice records negative growth again in 2011

Expensive foodservice outlets struggle to survive as operators seek new profitable locations

Competition strengthens as domestic chains perform well

Chained outlets experience superior performance to independent players

Slow increases in consumer foodservice sales expected

KEY TRENDS AND DEVELOPMENTS

Consumer foodservice improves in 2011 amidst difficult trading conditions

Demand rises for high-quality specialty coffee sold at reasonable prices

Cafés/bars and fast food operators seek out more profitable new locations

Health and wellness trend and taste for international cuisine develop in all consumer foodservice categories

Number of non- smoking foodservice outlets in progress

MARKET DATA

  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
  • Table 17 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
  • Table 18 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
  • Table 19 Consumer Foodservice by Eat in Vs Takeaway 2011
  • Table 20 Consumer Foodservice by Food Vs Drinks Split 2011
  • Table 21 Sales in Consumer Foodservice by Location 2006-2011
  • Table 22 Leading Chained Consumer Foodservice Brands by Number of Units 2011
  • Table 23 Chained Consumer Foodservice Company Shares 2007-2011
  • Table 24 Chained Consumer Foodservice Brand Shares 2008-2011
  • Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
  • Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016

APPENDIX

National Consumer Expenditure

  • Table 27 Number of Outlets and Sales in Total 2005-2010

Trade association statistics

OPERATING ENVIRONMENT

Franchising

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Asian Fast Food
      • Chained Asian Fast Food
      • Independent Asian Fast Food
    • Bakery Products Fast Food
      • Chained Bakery Products Fast Food
      • Independent Bakery Products Fast Food
    • Burger Fast Food
      • Chained Burger Fast Food
      • Independent Burger Fast Food
    • Chicken Fast Food
      • Chained Chicken Fast Food
      • Independent Chicken Fast Food
    • Convenience Stores Fast Food
      • Chained Convenience Stores Fast Food
      • Independent Convenience Stores Fast Food
    • Fish Fast Food
      • Chained Fish Fast Food
      • Independent Fish Fast Food
    • Ice Cream Fast Food
      • Chained Ice Cream Fast Food
      • Independent Ice Cream Fast Food
    • Latin American Fast Food
      • Chained Latin American Fast Food
      • Independent Latin American Fast Food
    • Middle Eastern Fast Food
      • Chained Middle Eastern Fast Food
      • Independent Middle Eastern Fast Food
    • Pizza Fast Food
      • Chained Pizza Fast Food
      • Independent Pizza Fast Food
    • Other Fast Food
      • Chained Other Fast Food
      • Independent Other Fast Food
    • Fast Casual Dining

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Analysis by type
  • Chained vs independent
  • Eat-in vs take-away sales
  • Food vs drink sales
  • Pricing
  • Sales by location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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