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Country Report

Philippines Flag Fast Food in the Philippines

| Pages: 43

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, fast food giants gave their usual chicken meals a twist to offer a new type of dish to their customers. Jollibee, for instance, introduced its Glazed Chicken Joy during the first quarter of 2015. Instead of pairing Chicken Joy with the usual gravy, the company thought of covering it in a brownish-red glaze, which is similar to a light barbecue sauce that has a sweet, tangy and peppery taste. KFC launched its KFC Hot and Cheesy Chicken, which features KFC’s signature Hot & Crispy Chicken variant dipped with cheese sauce. It was also paired with chicken rice and/or mashed potato with corn in order to dispense with the usual plain rice that accompanies its chicken meals. Meanwhile, McDonald’s introduced Chicken Fillet Ala King towards the latter part of 2015. This meal features its Crispy Chicken Fillet topped with creamy and buttery sauce with carrot pieces and chives. These efforts were seen as the fast food giant’s way of addressing the needs of a differently flavoured chicken meal given the novelty of BonChon’s glazed chicken in soy garlic, spicy honey citrus and crunchy garlic flavours, which has caught the attention of Filipino consumers in previous years.

COMPETITIVE LANDSCAPE

  • Various franchisees remain as the largest operators in fast food in 2015 with a combined value share of 34%. Meanwhile, Jollibee Foods Corp maintained its lead with a value share of 31% among the owners of chained brands. Jollibee Foods’ dominance in the channel is mainly due to its wide brand portfolio consisting of popular brands such as Jollibee, Mang Inasal, Greenwich, Chowking, Red Ribbon and Burger King. Moreover, most of these brands also continue to be leaders in their respective categories, which they attain by constantly offering new menu items. They also try to continuously improve their brand images through marketing tools such as television commercials, printed advertisements and product launch events that retain consumers’ interest and loyalty to their brands. Fast food giants, in particular, are hiring popular celebrity teams as brand ambassadors to make their campaigns more engaging and boost sales. Recently, McDonald’s signed the popular pair of Maine Mendoza and Alden Richards or more commonly known as “AlDub” to endorse its chicken meals.

PROSPECTS

  • Fast food is expected to record a value CAGR of 6% at constant 2015 prices over the forecast period, which is a marginally slower rate of growth than the value CAGR of 7% recorded at constant 2015 prices over the review period. The expected slowdown is attributed to the channel’s maturity, which will limit its continuous growth due to limited prospects. There is also notable growth in the number of consumers from the middle-income segment who are likely to dine-in frequently in full-service restaurants than fast food because they can afford to do so. Meanwhile, stiffer competition within fast food is likely to result in the launch of more interesting and premium products, which is set to increase sales per outlet in fast food over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Philippines?
  • What are the major brands in Philippines?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Philippines?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020

Fast Food in the Philippines - Company Profiles

Golden Arches Dev Corp in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Golden Arches Dev Corp: Key Facts
  • Summary 2 Golden Arches Dev Corp: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Golden Arches Dev Corp: Competitive Position 2015

Jollibee Foods Corp in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Jollibee Foods Corp: Key Facts
  • Summary 5 Jollibee Foods Corp: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Jollibee Foods Corp: Competitive Position 2015

Max's Group Inc in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Max’s Group Inc: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 8 Max’s Group Inc: Competitive Position 2015

Ramcar Inc in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Ramcar Inc: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 10 Ramcar Inc: Competitive Position 2015

Consumer Foodservice in the Philippines - Industry Context

EXECUTIVE SUMMARY

More foreign brands enter consumer foodservice

Jollibee Foods Corp continues to lead consumer foodservice

Chained brands continue to pose challenges to independents

Comprehensive online platforms for food ordering and table reservation continue to increase

Consumer foodservice anticipates improvements over the forecast period

KEY TRENDS AND DEVELOPMENTS

More local companies continue to bring in foreign brands than establish their own

More comprehensive online platforms for food ordering and table reservations are being introduced to better serve consumers

Increasing interest in various foreign cuisines due to exodus of foreign brands encourages other players to reinvent customary meals

New locations for eating out continue to surface

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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