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Country Report

Philippines Flag Fast Food in the Philippines

| Pages: 46

Price: US$990

About this Report

Executive Summary

TRENDS

  • Combining two food items to create a hybrid, a trend popularised by cronuts, a cross between a croissant and doughnut, found its way into other fast food categories in the Philippines towards the end of the review period. Jollibee, for instance, introduced its pancake sandwich in 2014, which involves pancakes being used in place of buns to create breakfast sandwiches. McDonald’s also has its own version of pancake sandwiches called McGriddles, which were sold in selected branches for a limited time during 2014. Wendy’s, meanwhile, combined a pretzel and burger to create the pretzel bacon cheeseburger and KFC has its double down dog in which chicken fillets are used in place of buns to create a hotdog sandwich. American brand Project Pie, meanwhile, made customisation so popular that other brands followed suit in introducing a similar concept including Burger Project and Mad for Pizza.

COMPETITIVE LANDSCAPE

  • Various franchisees remain the largest presence in fast food in 2014 with a combined value share of 34%. Among the owners of chained brands, Jollibee Foods Corp maintained its lead in 2014 with a value share of 31%. Jollibee’s leadership stems from its wide brand portfolio composed of Jollibee, Mang Inasal, Chowking, Greenwich, Red Ribbon and Burger King. Furthermore, with the exception of Burger King, all of its brands are leaders in their respective categories. Its different brands are highly patronised by consumers as their product offerings are tailored to suit the local taste preferences. These brands also continuously offer new menu items and are adequately promoted, which allows them to sustain consumer loyalty to their brands.

PROSPECTS

  • Fast food is expected to increase in value at a CAGR of 3% at constant 2014 prices over the forecast period, which is a slower rate of growth than the value CAGR of 5% recorded at constant 2014 prices over the review period. The slowdown in growth is indicative of the category’s maturity, which limits its prospects for sustained increases in growth rates. Another factor is the Philippines’ growing middle class, many of whom are likely to trade up to affordable full-service restaurants at the expense of fast food. Sales per outlet, however, are expected to improve over the forecast period, rising at a marginally positive CAGR at constant 2014 prices. Although low, this is better than the -1% CAGR recorded in this measure or over the review period. This improvement is set to be driven partly by the entry of foreign brands. Stiffer competition, meanwhile, is likely to result in the creation of more premium offerings, which is also set to boost sales per outlet in fast food over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Philippines?
  • What are the major brands in Philippines?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Philippines?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2009-2014
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2009-2014
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2009-2014
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2009-2014
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2009-2014
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2009-2014
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2009-2014
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2009-2014
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2010-2014
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2011-2014
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2014-2019
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2014-2019
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2014-2019
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2014-2019
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2014-2019
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2014-2019
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2014-2019
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2014-2019
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2014-2019
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2014-2019
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019

Fast Food in the Philippines - Company Profiles

Golden Arches Dev Corp in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Golden Arches Dev Corp: Key Facts
  • Summary 2 Golden Arches Dev Corp: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Golden Arches Dev Corp: Competitive Position 2014

Jollibee Foods Corp in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Jollibee Foods Corp: Key Facts
  • Summary 5 Jollibee Foods Corp: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Jollibee Foods Corp: Competitive Position 2014

Max's Group Inc in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Max’s Group Inc: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 8 Max’s Group Inc: Competitive Position 2014

Ramcar Inc in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Ramcar Inc: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 10 Ramcar Inc: Competitive Position 2014

Consumer Foodservice in the Philippines - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice slows down slightly in 2014

More international brands enter consumer foodservice

Jollibee Foods Corp remains the leader in consumer foodservice

Independents remain challenged by chained brands

Consumer foodservice expects improvements over the forecast period

KEY TRENDS AND DEVELOPMENTS

More local companies bring in a foreign brand than build up their own

New technologies provide more options for payment and table reservation

Intensified competition encourages players to become more creative

New locations for eating out emerge

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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