print

Country Report

USA Flag Fast Food in the US

| Pages: 45

Price: US$990

About this Report

Executive Summary

TRENDS

  • The fierce level of competition between burger fast food operators intensified in 2015, with several players seeking to entice value-conscious consumers via creative prices and discount promotions as well as unique menu offerings. Wendy’s introduced the “4-for-US$4” bundle, which includes a small order of fries, a small drink, a Jr Bacon Cheeseburger and a 4-piece nuggets order for US$4. McDonald’s responded in late 2015 by announcing that it would introduce a “McPick 2 for US$2” which would allow consumers to select two items from a total of four offerings – the McDouble, the McChicken, small fries and mozzarella sticks – for just US$2. Burger King managed to increase its sales by offering two spicy menu items, the hugely popular Fiery Chicken Fries as well as the limited time Long Jalapeno Cheeseburger. These efforts to introduce pricing promotions and new menu items will likely continue to characterise the competition between these players in the short term.

COMPETITIVE LANDSCAPE

  • McDonald’s maintained its leading position in fast food in the US in 2015, generating value sales worth US$35.8 billion. The company remained the leader in the fast food industry throughout the review period, thanks largely to its near-ubiquitous presence across the US, having more than 14,000 outlets at the end of 2015.

PROSPECTS

  • Over the review period fast casual concepts posted substantially stronger growth than traditional fast food operators. The performance of fast casual over the forecast period will largely determine the wider category’s growth potential. Several fast casual operators posted double-digit value sales growth in 2015 – such as chicken fast casual concept Wingstop which posted a 19% gain – and clearly capitalised on consumer interest in higher quality foods with a quick service. With the overall value growth at constant 2015 prices in fast food in the US expected to speed up slightly over the forecast period, much of its growth will be attributable to burger, pizza and chicken fast casual operators (among other fast casual concepts) making inroads in the US foodservice industry.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Fast Food Market Research Report

doc_excel_table.pngSample Fast Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in USA?
  • What are the major brands in USA?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in USA?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2010-2015
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
  • Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
  • Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
  • Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
  • Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
  • Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
  • Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
  • Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
  • Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
  • Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
  • Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
  • Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
  • Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020
  • Summary 1 Units, Transactions and Value Sales in Fast Food 2011-2015
  • Summary 2 Fast Food by Category: Outlets 2011-2015
  • Summary 3 Fast Food by Category: Value sales 2011-2015

Fast Food in the US - Company Profiles

Chipotle Mexican Grill Inc in Consumer Foodservice (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Chipotle Mexican Grill Inc: Key Facts
  • Summary 5 Chipotle Mexican Grill Inc: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Chipotle Mexican Grill Inc: Competitive Position 2015

McDonald's Corp in Consumer Foodservice (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 McDonald’s Corp: Key Facts
  • Summary 8 McDonald’s Corp: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 McDonald’s Corp: Competitive Position 2015

Yum! Brands Inc in Consumer Foodservice (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Yum! Brands Inc: Key Facts
  • Summary 11 Yum! Brands Inc: Operational Indicators

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 Yum! Brands Inc: Competitive Position 2015

Consumer Foodservice in the US - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice growth supported by the economic recovery

Foodservice operators go digital

Fast food pricing and promotional wars

Pizza 100% home delivery/takeaway and specialist coffee shops lead the way

Consumer foodservice set to see steady growth to 2020

KEY TRENDS AND DEVELOPMENTS

Foodservice goes digital

Major operators maintain impressive growth

National foodservice chains, local craft beers

Quality, sourcing and safety of foodservice ingredients under the spotlight

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
  • Summary 13 Units, Transactions and Value Sales in Consumer Foodservice 2011-2015

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Fast Casual vs Non-Fast Casual
      • Fast Casual
      • Non-Fast Casual

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here