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Country Report

Fast Food in Ukraine

| Pages: 48

Price: US$900

About this Report

Executive Summary

TRENDS

  • The 22% current value growth recorded in fast food in Ukraine in 2012 indicates just how successful the category was towards the end of the review period. Chained fast food registered 24% current value growth in 2012, thanks mainly to the expansion of existing well-known brands as well as the appearance of new chains. Although operators in other consumer foodservice categories such as full-service restaurants and cafés also introduced innovation towards the end of the review period, resulting in positive growth and development, fast food is becoming more competitive due to its lower prices, which are highly appreciated by the majority of Ukrainian consumers.

COMPETITIVE LANDSCAPE

  • McDonald’s Ukraine TOV maintained its dominant lead in fast food in Ukraine during 2012, accounting for 63% of total fast food retail value sales and recording value sales of UAH2.9 billion. McDonald’s was the first multinational fast food brand to enter Ukraine and the McDonald’s brand has since become the most recognised symbol of the fast food style, making it very popular and well-known throughout Ukraine. With a widespread outlet network throughout the entire country, Ukrainian consumers are able to find a McDonald’s outlet in all of the country’s biggest towns and cities. There were a total of 75 McDonald’s outlets in Ukraine in 2012, all of which are operated directly by the company.

PROSPECTS

  • The positive development of fast food in Ukraine is expected to continue during the forecast period, although growth is set to be slower than the growth recorded over the review period. This slowdown in growth is set to be due to the category becoming increasingly saturated as it faces increasing competition from specialist coffee shops. Fast food is set to increase in constant value at a CAGR of 3% over the forecast period. Chained operators will continue to record the most favourable results, while independent operators are set to continue suffering from relative underinvestment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Ukraine?
  • What are the major brands in Ukraine?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Ukraine?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Ukraine - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Ukraine - Company Profiles

L Kafa TOV in Consumer Foodservice (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 L’Kafa TOV: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 L’Kafa TOV: Competitive Position 2012

McFoxy TOV in Consumer Foodservice (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 McFoxy TOV: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 4 McFoxy TOV: Competitive Position 2012

Omex Corp in Consumer Foodservice (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Omex Corp: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Omex Corp: Competitive Position 2012

Consumer Foodservice in Ukraine - Industry Context

EXECUTIVE SUMMARY

Maintaining consumer loyalty remains the key feature of competitiveness

Franchising remains the leading business model in consumer foodservice

Chains lead sales

Food costs continue to increase

Legislative changes and smoking ban have a negative effect on the industry

KEY TRENDS AND DEVELOPMENTS

Increasing demand for the fast food service due to hectic lifestyles

Untapped potential for growth in consumer foodservice in Ukraine’s small cities

Rising taste for international cuisine is being met in all consumer foodservice channels

UEFA Euro 2012 tournament expectations of consumer foodservice were overestimated

Smoking ban in public places affects cafés/bars and full-service restaurants

The launch of smart cafés meets the rising demand for alternative consumer foodservice options

CITY KEY TRENDS AND DEVELOPMENTS

Kyiv

  • Table 28 Consumer Expenditure on Consumer Foodservice 2007-2012

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 31 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 32 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 35 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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