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Country Report

Vietnam Flag Fast Food in Vietnam

| Pages: 38

Price: US$900

About this Report

Executive Summary

TRENDS

  • Over the review period, fast food recorded a healthy current value CAGR of 17%, which was slightly faster than the 15% rise seen in 2012. The strong performance of the category was supported by the intensive efforts of fast food operators, especially chained international players, to stimulate demand. In 2012, many expanded their outlet networks in Vietnam. For example, in 2011, Subway from PepsiCo Vietnam (PIVN) had only one outlet, while towards the end of 2012, it had three, all in Ho Chi Minh City. Furthermore, many operators launched intense promotional activities, which mainly focused on prices. For example, Lotteria (Vietnam Lotteria Co Ltd) ran the “Daily Buzz” programme in 2012; this offered daily discounts on certain dishes. However, although the 15% rise in current value sales represented healthy growth, it was much lower than the 27% seen in 2011. This was mostly due to the economic downturn, which negatively affected on not only consumers but also fast food operators, especially independent players with limited financial resources. As a result, in 2012, though many international chained fast food operators invested heavily in their respective activities, the current value growth rate was half that of the previous year.

COMPETITIVE LANDSCAPE

  • Over the review period, KFC Vietnam Co Ltd continued to lead the fast food category, posting a 16% value share. This represented a two percentage point increase compared to 2011. In fact, KFC was one of the first international players to enter the Vietnamese fast food category. The brand’s main competitive advantages were its long-standing presence, affordable price and customised dishes based on Vietnamese preferences. The company possessed an effective and nationwide outlet network, with all outlets being located in prime locations within central districts and cities. In 2012, KFC Vietnam Co Ltd increased its outlet numbers by 32%, taking the total to 129. As a result of the poorer economy and tougher competition, the brand launched intensive promotional activities in 2012 in a bid to stimulate demand. As a result of all these factors, in 2012, KFC Vietnam Co Ltd recorded strong current value growth.

PROSPECTS

  • Fast food is expected to witness a CAGR of 7% in constant value terms over the forecast period. Busier lifestyles and higher disposable incomes, as well as the increasing influence of Western lifestyles and cuisine on Vietnamese culture, especially among the young, will be key factors supporting the growth of fast food. Furthermore, operators in this category, especially the foreign chained players, are expected to more actively seek to strengthen their presence through a range of activities, including expanding their outlet networks. In addition, the Government will also contribute to this growth as it is likely to introduce changes to make it easier for foreign firms to obtain distribution and retail licenses – an area that was problematic during the review period. As a result, fast food is expected to continue to record positive growth not only in terms of constant value sales, but also in terms of outlet numbers and transactions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Vietnam?
  • What are the major brands in Vietnam?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Vietnam?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Vietnam - Company Profiles

Jollibee Vietnam Co Ltd in Consumer Foodservice (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jollibee Vietnam Co Ltd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Jollibee Vietnam Co Ltd: Competitive Position 2012

Vietnam Lotteria Co Ltd in Consumer Foodservice (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Vietnam Lotteria Co Ltd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 4 Vietnam Lotteria Co Ltd: Competitive Position 2012

Consumer Foodservice in Vietnam - Industry Context

EXECUTIVE SUMMARY

Economic downturn negatively affects the overall performance of foodservice

Concerns about food safety standards grow

Competition intensifies

Chained business model becomes more popular in foodservice industry

A positive outlook for Vietnamese consumer foodservice

KEY TRENDS AND DEVELOPMENTS

Promotional activity grows more intense, especially among chained restaurants

Vietnam pays more attention to food safety as well as healthy meals

International chained fast food strengthens its presence in Vietnam

Local brands continue to expand in full-service restaurant category

Takeaway and home delivery continues to grow

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

APPENDIX

National consumer expenditure

  • Table 28 Consumer price index on Food and Consumer Foodservice 2005-2011

Trade association statistics

Other published national data source

MARKET DATA

  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 31 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 32 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 35 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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