Foodservice Delivery Innovation: Lessons From Asia Pacific and Latin America

December 2020

Home delivery has become indispensable for restaurants around the world to continue operating through the pandemic and stay relevant post-crisis. Players within and related to foodservice have created new solutions by adapting to this new normal. In this spotlight we will take a snapshot of the two fastest growing foodservice delivery regions, Asia Pacific and Latin America, review best in-class examples and analyze the key opportunities that can be put to practice in a post-pandemic viewpoint.

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Delivery

This report comes in PPT.

Key Findings

Independents turn to delivery apps increasing restaurant listings

Delivery platforms manage to bring together a great mass of independent restaurants that exist in Asia and Latin America, promoting a wide range of products to new audiences. For many, this was the only channel they could turn to keep operating despite the high delivery fees charged for restaurants.

Price is a key factor for delivery adoption

Discounts and low delivery fees in delivery apps allows consumers who previously used to eat in restaurants at a low price to continue to do so in times of quarantine, promoting the growth of the channel.

New opportunities for non delivery players

Non delivery players affected by the pandemic pivot towards foodservice delivery with new solutions and experiences. Diversifying the business portfolio becomes crucial.

Enhancing at-home occasions

As ordering food can become a routine, restaurants are rethinking how to add more value to “at home” occasions. New attributes can deliver a premium experience, raising the average spend in addition to brands standing out among endless restaurant listings found in delivery platforms.

Family groups increase the average spent in delivery

Due to quarantines, families become a key audience and brands need to expand their variety to fit a wider range of tastes. Consumers are looking for convenience through low-priced family combos resulting in a great opportunity for players within fast food.

Managing a long-term growing demand

Restaurant operators and delivery apps are rethinking logistics due to long-term high demand. Dark kitchens, digital payments and tech will play a stronger role in the delivery speed without penalizing the quality of products.

Scope
Key findings
Why does foodservice delivery excel in Latin America and Asia Pacific?
Every stage of the delivery experience is crucial
Asia and LatAm show strong growth as independents onboard last mile apps
Lockdowns and social media are the main drivers in top growth markets
Market dynamism offers more opportunities to seize in delivery
Delivery price is a mayor incentive or barrier to food delivery adoption
Non-traditional players move into delivery
Wedding food and cinema food find delivery avenues
Consumers are willing to pay for new foodservice experiences
Replicating the dining out experience at home
Families become the new audience for at home occasions
Family meals boost order volume and average spent
Delivery speed is crucial in a sustained long-term demand
Ghost kitchens gain ground through a hyperlocal service
Digital innovation adapts to the environment
Drones and automation come to delivery
Key takeaways to stay relevant in the post-pandemic world

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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