Hair Care in Asia Pacific

Delivery

This report comes in PPT.

Key Findings

Stronger performance seen in 2021

Many countries saw slower growth, or even declining sales, when COVID-19 hit the region in 2020, followed by a recovery in 2021, as the region looked to have mostly got a grip on the pandemic. China saw particularly strong growth in 2021, helping to drive the overall regional performance. With Chinese consumers having ever more sophisticated awareness of hair care, they have increasingly started to seek solutions to hair problems such as dandruff and hair loss, with hair loss treatments seeing particularly dynamic growth in China in recent years.

No-rinse expands into conditioners in China

One significant trend in Chinese hair care is no-rinse products. While no-rinse, dry shampoo had already been picking up steam in China, hair care brands are now actively exploring the possibility of using a no-rinse format in other categories, as seen with Rejoice launching rinse-free conditioner.

Indian consumers looking for ayurvedic and natural products

India is seeing increasing demand for ayurvedic and natural hair care products. Taking note of this, Shahnaz Husain has been among the players expanding their portfolios of herbal skin care products into hair care, launching hair cleansers and hair oils using natural ingredients such as sandalwood, jasmine, rose, aloe vera, almond etc.

Positive growth expected over 2021-2026

While hair care is currently expected to record positive annual growth rates in Asia Pacific over the forecast period, China has been experiencing more lockdowns in 2022, as the authorities continue to pursue their zero-COVID policy, which could negatively impact overall regional sales in this year.