iRobot has benefited from the growth of robotic vacuum cleaners and the proliferation of the category during the pandemic, and continues to lead globally. However, an increasing number of low- and mid-tier products threaten iRobot’s share. iRobot signed an agreement for Amazon to acquire iRobot in 2022, raising concerns about Amazon’s smart home monopoly. If approved, it could open new markets and fuel volume growth for iRobot, backed by Amazon’s expertise in marketing.
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Euromonitor International's report on iRobot Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of iRobot Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of iRobot Corp.
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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