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Company Profile

Johnson & Johnson Inc in Eyewear

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Contact Lenses market and the global economy.

Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Johnson & Johnson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Contact Lenses research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Clear division within eyewear

Acuvue 1-Day Moist helps to boost sales of contact lenses

SWOT: Johnson & Johnson Inc

Key strategic challenges and objectives

Competitive Positioning

Spectacle players dominate top five in eyewear

Johnson & Johnson sales slow in 2011

Market Assessment

US still dominates Johnson & Johnson sales in contact lenses

Convenience to drive disposable contact lens sales

Category and Geographic Opportunities

US to dominate growth in weekly/monthly disposables

Brand performance: Weekly/monthly and daily disposable lenses

Opportunities in disposable contact lenses in US market

Multifocal contact lenses remain hot area for investment

Extended wear fails to take off

Opportunities in contact lenses in emerging markets

Brand Strategy

Johnson & Johnson creates family brand with Acuvue

Operations

Johnson & Johnson operations in vision care

Recommendations

Add value and pursue emerging market opportunities

Report Definitions

Definitions

Samples

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