Company Profile

L‘Oréal Groupe in Beauty and Personal Care

| Pages: 42

Price: US$570

About this Report

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across pricing tiers and retail channels.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

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Euromonitor International's report on L'Oréal Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of L'Oréal Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Oréal Groupe.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of L'Oréal Groupe provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Innovations drive L’Oréal sales

North America impacts L'Oréal growth in first quarter 2014

L’Oréal drives growth by tapping into white space

SWOT: L’Oréal Groupe

Objectives and challenges

Competitive Positioning

L’Oréal focuses on all key categories to drive growth

L'Oréal seeks more in-depth regional focus

Balancing regional portfolio

Market Assessment

L'Oréal keeps pace with global growth

Little movement at the top

Geographic and Category Opportunities

L'Oréal prioritises hair care

L’Oréal’s market share increases across most regions

L’Oréal’s relies on innovations to drive growth in developed markets

L'Oréal benefits from a segmented portfolio in skin care

L'Oréal targets mass skin care in China

L'Oréal targets men’s skin care in Asia Pacific

L'Oréal targets ethnic skin care through its acquisition in Kenya

L'Oréal marginally loses market share in global colour cosmetics

L'Oréal loses share in US mass colour cosmetics

L'Oréal adds to mass colour cosmetics portfolio

Close competition in global premium cosmetics

Potential market opportunities in tourist segments

Brand Strategy

L'Oréal uses brand segmentation to drive growth

YSL cannibalises Lancôme’s colour cosmetics share in WE

L'Oréal Paris focusing on hair care and skin care

Maybelline’s market share on the rise

Garnier expands in skin care

L'Oréal targets pharmacies through La Roche- Posay and Vichy


Regional research and development centres

L'Oréal factory locations

L'Oréal factory locations by category


Game changer but too many acquisitions could complicate matters


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