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Company Profile

L'Oréal Groupe in Beauty and Personal Care

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on L'Oréal Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of L'Oréal Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Oréal Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of L'Oréal Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

2010 and 2011 L'Oréal returns to growth

  • Strategic Evaluation

SWOT – L'Oréal Groupe

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Detailed strategies to expand consumer base

  • Strategic Evaluation

Key Points to consider in Avon Acquisition

  • Strategic Evaluation

Potential regional impact of acquiring a direct seller

  • Strategic Evaluation

Cost-benefit analysis: acquiring a direct seller

  • Strategic Evaluation

Competitive Positioning

L'Oréal growth rate tracks the global BPC growth rate

  • Competitive Positioning

Market stability underpinned by scale of players

  • Competitive Positioning

Geographic and Category Opportunities

L'Oréal grows in emerging markets

  • Geographic and Category Opportunities

More growth opportunities in beauty categories

  • Geographic and Category Opportunities

Opportunities in Key Categories

L'Oréal in strong position to gain from skin care

  • Opportunities in Key Categories

Brazil’s retail infrastructure limits L'Oréal in skin care

  • Opportunities in Key Categories

Expand retail coverage in Indonesia skin care

  • Opportunities in Key Categories

Garnier has more growth potential in China

  • Opportunities in Key Categories

Internet to drive growth in Russia non-store retailing

  • Opportunities in Key Categories

Mass skin care to drive growth in the UK

  • Opportunities in Key Categories

More growth opportunities for hair care

  • Opportunities in Key Categories

L'Oréal can see more growth on back of colourants in Mexico

  • Opportunities in Key Categories

More scope for hair care growth in India

  • Opportunities in Key Categories

L'Oréal well set to benefit from Brazil and US hair care

  • Opportunities in Key Categories

China less feasible growth option for L'Oréal in hair care

  • Opportunities in Key Categories

Well positioned in prospective colour cosmetics markets

  • Opportunities in Key Categories

L'Oréal competitive in US colour cosmetics

  • Opportunities in Key Categories

More growth opportunities in US colour cosmetics

  • Opportunities in Key Categories

L'Oréal leads China colour cosmetics

  • Opportunities in Key Categories

Quality and pricing to beat competition in India and Brazil

  • Opportunities in Key Categories

Iran offers scope for L'Oréal in mass colour cosmetics

  • Opportunities in Key Categories

Customer service to drive growth for premium cosmetics

  • Opportunities in Key Categories

WE premium cosmetics prove challenging in 2010

  • Opportunities in Key Categories

Unilever strong presence in deodorants makes entry difficult

  • Opportunities in Key Categories

Men’s skin care up but more variety for deodorants

  • Opportunities in Key Categories

Brand Strategy

Pyramid brand structure for wider retail channel coverage

  • Brand Strategy

Brand website more interactive to enhance brand experience

  • Brand Strategy

Operations

L'Oréal sets up regional hubs to assess consumer ritual

  • Operations

Regional Research & Development Centres

  • Operations

L'Oréal Factory Locations

  • Operations

L'Oréal factory breakdown by category

  • Operations

Recommendations

Leverage value for money and brand experience

  • Recommendations

Samples

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