Company Profile

L'Oréal Groupe in Beauty and Personal Care

| Pages: 41

Price: US$525

About this Report

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across pricing tiers and retail channels.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

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Euromonitor International's report on L'Oréal Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of L'Oréal Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Oréal Groupe.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of L'Oréal Groupe provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Innovations drive L'Oréal sales through years

L'Oréal continues to record robust growth through 2013

L'Oréal drives growth by tapping into white space

SWOT: L'Oréal Groupe

Objectives and challenges

Competitive Positioning

L'Oréal focuses on all key categories to drive growth

Competitive positioning

L'Oréal drives more in-depth regional focus

Balancing regional portfolio

Market Assessment

L'Oréal catches up with global growth

BPC market dynamics unchanged

Geographic and Category Opportunities

L'Oréal benefits from a segmented portfolio in skin care

L'Oréal targets men's skin care in Asia Pacific

L'Oréal targets ethnic skin care through its acquisition in Kenya

L'Oréal extends its presence to skin care devices

L'Oréal targets colourants in Latin America to drive hair care growth

L'Oréal focuses on targeted hair care products

L'Oréal targets US premium colour cosmetics in North America

L'Oréal holds up to competition well in US mass colour cosmetics

Potential toy brands to explore for licensing in colour cosmetics

Close competition in premium cosmetics

Tailor products to tourists by ethnicity

Brand Strategy

L'Oréal uses brand segmentation to drive growth

YSL cannibalises Lancôme's colour cosmetics share in WE

L'Oréal Paris focusing on hair care and skin care

Maybelline's market share on the rise

Garnier expands in skin care

L'Oréal targets pharmacies through La Roche- Posay and Vichy


Regional research and development centres

L'Oréal factory locations

L'Oréal factory by category


L'Oréal on right track but room for more growth


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