Company Profile

L‘Oréal Groupe in Beauty and Personal Care

| Pages: 55

Price: US$570

About this Report

L'Oréal is soon to become the leader in the beauty and personal care industry. In 2014, however, the company came under some pressure in the mass segment. It is reinforcing its position through strategic acquisitions and a stronger digital drive: the question is – is it enough?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

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Euromonitor International's report on L'Oréal Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of L'Oréal Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Oréal Groupe.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of L'Oréal Groupe provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Innovations drive L’Oréal sales

Good half year in 2015

L’Oréal’s model for white space

SWOT: L’Oréal Groupe

Objectives and challenges

Competitive Positioning

L’Oréal focuses on all key categories to drive growth

L'Oréal seeks more in-depth regional focus

Balancing regional portfolio

Market Assessment

L'Oréal outpaces global growth thanks to acquisitions

Growing competition from Estée Lauder and Unilever

Geographic and Category Opportunities

L'Oréal leads in beauty following P&G beauty brand divestiture

Coty expected to increase pressure on colour cosmetics

L'Oréal marginally loses market share in global colour cosmetics

Mass colour cosmetics witnesses a new genre of vibrant brands

L'Oréal loses share in US mass colour cosmetics

Fast fashion foray into mass colour cosmetics

Balancing fast fashion colour cosmetics with mainstream brands

Indigenous brands take over mass colour in emerging markets

Mac exerts pressure on L'Oréal’s premium colour cosmetics

Digital media an important platform for “new age” colour cosmetics

L’Oréal’s hair care share increases across most regions

Niely drives hair care growth for L'Oréal

L'Oréal comes under competitive pressure in NA hair care

L'Oréal taps niche skin care segment to gain competitiveness

L'Oréal targets mass skin care in China

L'Oréal targets men’s skin care in Asia Pacific

L'Oréal global fragrances share unchanged

Brand Strategy

L'Oréal uses brand segmentation to drive growth

L'Oréal drives sales for Lancôme and YSL through innovation

L'Oréal develops alternative premium brands

L'Oréal Paris reinventing its image

Maybelline’s prioritises new markets

Garnier faces growing challenge

L'Oréal targets pharmacies through La Roche-Posay and Vichy


Regional research and development centres

L'Oréal factory locations

L'Oréal factory locations by category


Key success factors: Reinventing mass and integrating acquisitions


Competitor Analytics tool




Report Definitions

Definitions of beauty and personal care categories (1)

Definitions of beauty and personal care categories (2)


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