A more pleasant shopping experience due to large retail selling space, rewarding loyalty schemes, coupled with more competitive prices and frequent and heavily marketed discounted offers, helped modern grocery retailers maintain very strong value sales growth in 2021. As a result, they continued to gain market shares from traditional grocery retailers.
Chained discounters are set to intensify the competition in modern grocery retailers in Bosnia and Herzegovina. For example, Lidl and Mere have announced their intention to enter retailing in the market.
Bingo Group has acquired the marketing agency Via Media. The conclusion of the acquisition agreement makes the Sarajevo agency an integral part of the group.
Over the forecast period modern grocery retailers can be expected to continue to see good retail value (constant 2021 prices) growth through the ongoing expansion of supermarkets and hypermarkets in the country. Meanwhile, new entrants and dynamics within discounters are predicted to give an additional boost to the modern grocery retail landscape, leading to further retail value share gains from traditional grocery retailers.
Chained discounters are predicted to intensify the retail competition in Bosnia and Herzegovina. After several unsuccessful attempts, Lidl is considering potential locations throughout the country as it aims to commence its activities by the end of 2022, at the earliest.
As part of their digital transformation strategies, and in order to stay competitive and respond to the growing online consumer demand, a rising number of modern grocery retailers, especially supermarkets and hypermarkets, are set to launch their own e-commerce websites selling groceries. In this vein, Konzum and Glovo established a partnership in 2021.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Modern Grocery Retailers industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Modern Grocery Retailers industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Modern Grocery Retailers research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!