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Market research for the personal goods industry

Euromonitor has the world’s most comprehensive research on the personal goods industry. We monitor and analyse industry trends in personal goods globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in personal goods include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Writing Instruments in Indonesia

    Writing instruments continued to perform robustly in 2014, thanks largely to expansion of the consumer base and players’ marketing activities. In addition to demand from core users, especially students and office workers, children nowadays start to ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Watches in Indonesia

    To a number of Indonesian consumers, especially middle- to upper-income consumers, watches do not just keep time but also are accessories representing the owner’s preference and personal characteristics. The growth of watches has been supported by an...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Personal Accessories in Indonesia

    Driven by urbanisation, a rising number of Indonesians are increasingly concerned about their personal appearance, which in turn has stimulated demand for personal accessories. The increasing number of middle-income and affluent consumers, especially...

    Jan 2015 | US$1,100 | Pages: 63 | Add to cart | View details

    Country Report

    Jewellery in Indonesia

    In 2014, jewellery in Indonesia accrued volume growth of 6%, slightly higher than the 5% volume CAGR seen over the review period. Driven by urbanisation and rising number of middle-income consumers, a higher number of Indonesians became more ...

    Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Bags and Luggage in Indonesia

    Bags and luggage increased by 14% in current value in 2014 due to the rising number of middle-income consumers and the growing number of women in the Indonesian workforce as well as the recent opening of numerous new shopping malls in many cities in ...

    Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Jewellery in the Philippines

    Jewellery recorded a positive current value growth in 2014, despite slightly slowing versus 2013. Consumers’ rising image consciousness was the key contributor to the performance of jewellery, as they invested in jewellery to accessorise their ...

    Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Personal Accessories in the Philippines

    Personal accessories grew positively in current value during 2014. Consumers’ improved disposable incomes coupled with the positive economic conditions in 2014 contributed to their willingness to invest in personal accessories. Consumers’ rising ...

    Jan 2015 | US$1,100 | Pages: 51 | Add to cart | View details

    Country Report

    Watches in the Philippines

    Watches slowed in current value growth during 2014, though remaining positive. Increased penetration of smartphones in the Philippines saw consumers being more reliant on them to tell time amongst other functions. Coupled with the high penetration of...

    Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Writing Instruments in the Philippines

    Writing instruments registered positive current value growth in 2014, though at a slower pace than in 2013. 2013 witnessed the government announcing a change in the basic education system from a 10-year programme to the K-12 system, with 2 years ...

    Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Bags and Luggage in the Philippines

    Bags and luggage grew positively in current value during 2014, though at a slower pace than in 2013. Consumers’ rising sophistication and fashion consciousness raised their willingness to explore the various bag types. Expansion of fashion brands ...

    Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Watches in Italy

    Sales of watches were only mildly negatively affected by the current economic crisis affecting Italy, showing a mild increase over 0% in 2014. 2014 saw consumer spending confidence slightly improving compared to 2013, and watches performed better ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Writing Instruments in Italy

    In Italy, sales of writing instruments kept being negatively impacted by the negative economic conjuncture in 2014. Although consumer spending confidence was slightly higher than in 2013, consumers still spend on non-essential goods with caution, ...

    Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Bags and Luggage in Italy

    The Italian market of bags and luggage kept showing signs of crisis in 2014, with sales decreasing by 3% in both volume and current value terms. While exports remained the main focus of Italian leather manufacturers producing bags and luggage, the ...

    Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Jewellery in Italy

    Jewellery sales continued to be affected by the economic crisis in Italy and by consumer’s low confidence and cautious approach to non-essential spending. Unemployment rates kept soaring in Italy and consumers’ disposable income remained low, ...

    Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Personal Accessories in Italy

    The current economic crisis continued to negatively impact personal accessories sales in 2014, although to a lesser degree if compared to the previous years. High levels of unemployment combined with a general reduction in disposable incomes created ...

    Jan 2015 | US$1,100 | Pages: 60 | Add to cart | View details

    Country Report

    Jewellery in Hong Kong, China

    2013 was a year of gold jewellery. Drastic drop in gold prices in April and June boosted demand for gold jewellery, which is an important accessory in traditional Chinese wedding culture. Many Chinese mainlanders flocked to the city for gold ...

    Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Personal Accessories in Hong Kong, China

    In 2014, with mainland Chinese government cracking down on corruption, sales of personal accessories were hampered due to lower demand from wealthy mainland Chinese authorities. Persisted social disputes between Hong Kongers and mainland tourists ...

    Jan 2015 | US$1,100 | Pages: 62 | Add to cart | View details

    Country Report

    Watches in Hong Kong, China

    In line with the latest Federation of the Swiss Watch Industry statistics, overall sales of Swiss watches in Hong Kong declined by 7% during the first three quarters of 2013. Watches' total value sales in 2014 HKD18.1 billion, with a continual ...

    Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Writing Instruments in Hong Kong, China

    Writing instruments are in a mature stage in Hong Kong due to the booming usage of digital gadgets in daily life, as well as in offices and institutions. Hong Kong has the largest penetration rate of smartphones in the world and with advanced ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Bags and Luggage in Hong Kong, China

    Affordable luxury brands of bags and luggage appeal to the growing middle class in Hong Kong and mainland China, meaning that consumers are seeking luxury items but value their money at same time. Niche and customised collections of luxury brands are...

    Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Bags and Luggage in Brazil

    Overall mid-priced and affordable luxury brands are performing well in Brazil despite some of them just having arrived on the Brazilian market. For instance, Michael Kors opened its first three stores in Brazil in 2013 and it is still pretty early ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Jewellery in Brazil

    Costume jewellery has increased participation within jewellery category in Brazil because it is considered as modern and fashionable as well as generally more affordable. In addition, the 2014 FIFA World Cup event held in Brazil had a good impact on ...

    Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Personal Accessories in Brazil

    2014 was a difficult year for superfluous products in Brazil, which are included personal accessories. Some negative macro-economic trends such as high inflation, consumers becoming more indebted and lower GPD growth have impacted sales of such ...

    Jan 2015 | US$1,100 | Pages: 58 | Add to cart | View details

    Country Report

    Watches in Brazil

    After acquiring Dumont Saab, Technos da Amazônia enjoyed strong value share growth in 2014, increasing its portfolio with international brands outstanding Fossil, Michael Kors, Emporio Armani, Armani Exchange, Diesel and Marc Jacobs. Also, part of ...

    Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Writing Instruments in Brazil

    Pens and pencils were the most important products within writing instruments in 2014 with a combined share of 54% of current value sales, up from 48% in 2009 to reach sales of R$1.7 billion. Such products are very consumed mainly by students at ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Watches in China

    The strengthened state censorship in 2013 of controlling gifts to authorities took the anti-corruption crackdown to a higher level and resulted in a severe decline in sales of high mechanical and analogue watches in China. As a result, consumers ...

    Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Writing Instruments in China

    Sales of writing instruments remained steady in 2014 as consumers posted consistent demand. However, lack of innovation and core technology continue to have an impact on the effective distribution and marketing of domestic products, even though the ...

    Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Bags and Luggage in China

    Retail value growth of bags and luggage decelerated slightly in 2014 compared to the previous year, mainly due to the continuous economic slowdown. Consumers became more conservative and price-sensitive in allocating their spending, especially when ...

    Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Jewellery in China

    Jewellery in China continued to record vigorous retail value growth in 2014, up 18%. This was mainly attributed to the rising disposable incomes, the growing middle-class population and continuous urbanisation, especially in lower-tier cities where ...

    Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Personal Accessories in China

    The personal accessories market in China is led by companies in gold jewellery, such as Chow Tai Fook Jewellery Group Ltd, Shanghai Lao Feng Xiang Co Ltd, Shanghai Lao Miao Gold Co Ltd and Chow Tai Seng Jewellery Co Ltd, due to Chinese consumer ...

    Jan 2015 | US$1,100 | Pages: 66 | Add to cart | View details

    Strategy Briefing

    New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey

    With their growing economies, rising incomes and young, expanding populations, the five emerging markets of Nigeria, Indonesia, Mexico, Philippines and Turkey offer a wealth of opportunities for marketers facing stagnant demand in developed markets. ...

    Jan 2015 | US$1,200 | Pages: 85 | Add to cart | View details

    Country Report

    Writing Instruments in France

    Sales of writing instruments continued to be inhibited by the unfavourable economic context. Low purchasing power led consumers to reduce their expenditure and to purchase products which are less expensive. Despite this, they still preferred branded ...

    Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Bags and Luggage in France

    Low purchasing power remained a significant barrier to better performances of bags and luggage in 2014. However, sales were supported by demand from wealthy tourists who visited the capital and purchased luxury and high added-value products. New ...

    Dec 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Jewellery in France

    Jewellery still posted negative growth in volume and in value terms in 2014. These types of personal accessories are mainly purchased on special occasions, such as weddings, birthdays and so on. With the fragile economic climate and additional taxes,...

    Dec 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Personal Accessories in France

    Value sales of personal accessories are set on a downward trend in 2014, due to a general decline in demand. Many categories were affected by low purchasing power that pushed French consumers to shift towards less discretionary spending. Although ...

    Dec 2014 | US$1,100 | Pages: 117 | Add to cart | View details

    Country Report

    Watches in France

    In line with what happened in 2013, French consumers reduced purchases of watches in 2014 and when they bought them, they preferred more expensive products because of their higher quality. Watches are increasingly seen as a pleasure- and ...

    Dec 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Writing Instruments in Germany

    Even though the vast majority of German consumers continue to use pens and other writing instruments in their everyday lives, the negative impact of progressing digitalisation and the rise of paperless communication on demand for writing instruments ...

    Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Bags and Luggage in Germany

    Towards the end of the review period, the German economy performed very well, boosting average disposable income levels and promoting expenditure on travel and tourism and retailing. All of these trends were favourable for sales of bags and luggage ...

    Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Jewellery in Germany

    Jewellery in Germany is expected to increase by 2% in volume and current value in 2014, with sales in the category benefitting from the strong state of the German economy and rising levels of consumer expenditure on luxury goods. A major shift ...

    Dec 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Personal Accessories in Germany

    While the years following the passing of the economic recession in Germany were defined by high value purchases and strong demand for high-quality products and luxury goods, consumer purchasing patterns were already returning to more stable levels ...

    Dec 2014 | US$1,100 | Pages: 95 | Add to cart | View details

    Country Report

    Watches in Germany

    Even though value sales of watches in Germany are expected to have registered further declines volume and value sales over the course of 2014, overall volume sales of watches remain at a fairly high level in the country. Opposing trends such as the ...

    Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

    Global Briefing

    Appreciating Women’s Fashion in Singapore

    Singapore has emerged as a leading fashion hub in Asia Pacific, with a highly evolved competitive landscape. Brands are expected to cater to local citizens as well as sizeable populations of foreign residents and tourists. This report analyses the ...

    Nov 2014 | US$1,200 | Pages: 23 | Add to cart | View details

    Country Report

    Writing Instruments in India

    Manufacturers are always finding new ways to enhance their value sales. The new strategy used by most manufacturers involved some innovative consumer packaging strategies. Many manufacturers launched pens in sets of three and five in order to drive ...

    Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Bags and Luggage in India

    Branded bags and luggage are gaining popularity around the world but especially in India. The key growth drivers are the increasing numbers of women in the workforce, their rising disposable incomes, increasing fashion consciousness and aspiration ...

    Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Jewellery in India

    Jewellery is a commodity that is never out of fashion and is attractive for its appearance and elaborate designs. Jewellery has always been valued and desired, whether for investment purposes or for any special occasions. The demand for real ...

    Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Personal Accessories in India

    The premiumisation trend was seen across most categories in personal accessories in 2014. Indian consumers are becoming brand conscious, have high aspirations, are attracted by Western lifestyles and are well aware of international brands. Bentley ...

    Nov 2014 | US$1,100 | Pages: 61 | Add to cart | View details

    Country Report

    Watches in India

    People are becoming bolder and more adventurous in terms of the style of watches and colours they choose. In recent years, Indian consumers have become far more assertive about the brands and type of watches they want although they remain more ...

    Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Jewellery in Australia

    Branded jewellery is growing in popularity in Australia driven by consumer demands and reflected by the successes of branded jewellery companies such as Pandora and Tiffany & Co. Branded jewellers have the power to influence purchasing decisions and ...

    Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Personal Accessories in Australia

    Despite subdued consumer confidence in Australia in 2014, personal accessories recorded current value growth at a marginally higher rate in 2014 compared to 2013, underpinned by the demand for higher-quality goods. Value growth outweighed volume ...

    Nov 2014 | US$1,100 | Pages: 67 | Add to cart | View details

    Country Report

    Watches in Australia

    Growth in watches in Australia in 2014 was fuelled by watches in the higher priced segments (mid-high mechanical and mid-high quartz) indicating that consumers have developed an appreciation for higher quality watches. Watches is highly brand-driven,...

    Nov 2014 | US$900 | Pages: 27 | Add to cart | View details
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