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Market research for the personal goods industry

Euromonitor has the world’s most comprehensive research on the personal goods industry. We monitor and analyse industry trends in personal goods globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in personal goods include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Jewellery in Russia

    Jewellery structure in Russia was quite close to Pareto distribution, or an 80-20 rule. Real jewellery took the volume share of 31% of total volume category sales in 2014, while its retail value share was 83%. Real jewellery was segment, posting a ...

    Feb 2015 | US$900 | Add to cart | View details

    Country Report

    Personal Accessories in Russia

    Personal accessories gained popularity in Russia and deserved more focused attention from an increasing number of multinational brands, especially those specialising in fashion and luxury articles, apparel and footwear. The growing share of personal ...

    Feb 2015 | US$1,100 | Add to cart | View details

    Country Report

    Watches in Russia

    Watches registered fair retail value growth of 7% in 2014 and reached RUB36.2 billion. Mechanical and quartz digital watches posted the highest retail value growth of 8% and 10% respectively, due to the rapid growth of its high-value segments.

    Feb 2015 | US$900 | Add to cart | View details

    Country Report

    Writing Instruments in Russia

    Two clear trends can be distinguished in writing instruments in Russia. Firstly, the competition in the lower- and mid-price segments of writing instruments is sharp due to the focus on students. These consumers tend to choose cheaper writing ...

    Feb 2015 | US$900 | Add to cart | View details

    Country Report

    Bags and Luggage in Russia

    The Russian market for bags and luggage is represented by a wide range of products in all price segments. The continuous shift of consumer preferences towards higher quality products and purchasing products in shopping malls, large stores and ...

    Feb 2015 | US$900 | Add to cart | View details

    Country Report

    Writing Instruments in Ukraine

    According to the National Statistics Service of Ukraine, in 2013 the number of students increased by more than 1%, whereas in 2012 the number of students increased by less than 0.5%. Growth in the number of pupils has a positive effect on writing ...

    Feb 2015 | US$900 | Add to cart | View details

    Country Report

    Personal Accessories in Ukraine

    In 2014, volume sales of personal accessories declined. This situation is primarily explained by the negative impact of the economic and political crisis in the country during 2013-2014, which resulted in economic instability, the loss of purchasing ...

    Feb 2015 | US$1,100 | Add to cart | View details

    Country Report

    Watches in Ukraine

    In spite of the economic and political crisis in the country in 2014, the largest growth in value was demonstrated by mid watches, particularly mid quartz analogue watches, which saw value growth of 10% over the year and mid quartz digital watches, ...

    Feb 2015 | US$900 | Add to cart | View details

    Country Report

    Bags and Luggage in Ukraine

    In 2014, bags and luggage increased by 9% to UAH7.2 billion. Furthermore, buyers tend to opt for durable products that have long service life. However, the most popular bags and luggage are made of textile fabric or leatherette, which must be updated...

    Feb 2015 | US$900 | Add to cart | View details

    Country Report

    Jewellery in Ukraine

    Costume jewellery is becoming more popular in Ukraine, in view of the fact that there is a gradual shift in consumers’ preferences for costume jewellery instead of real jewellery. Thus, costume jewellery increased by 8% in value in 2014. This ...

    Feb 2015 | US$900 | Add to cart | View details

    Country Report

    Jewellery in Malaysia

    Consumers in Malaysia favour costume jewellery over real jewellery in volume terms, since they are pampered by the large range of costume jewellery brands in Malaysia. Various international players specialising in costume jewellery continue to ...

    Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Personal Accessories in Malaysia

    In 2014 Malaysia displayed a stronger GDP, leading to higher demand for personal accessories. Various categories, such as bags and luggage, jewellery and writing instruments, also showed higher demand in both value and volume terms. However, growth ...

    Feb 2015 | US$1,100 | Pages: 69 | Add to cart | View details

    Country Report

    Watches in Malaysia

    The collection of luxury watches is increasingly important in Malaysia, as a result of various campaigns launched by leading players such as Swiss Watch Gallery in collaboration with Tourism Malaysia. The Art of Time is Malaysia’s premier luxury ...

    Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Writing Instruments in Malaysia

    Despite more electronic devices being used by consumers in Malaysia, it is unlikely that they were replacing the use of writing instruments during 2014. Large numbers of writing instruments, in terms of colouring products, pens and pencils, are still...

    Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Bags and Luggage in Malaysia

    Luxury ranges of bags and luggage continued to show a significant presence in Malaysia during 2014. Consumers in Malaysia are highly influenced by the branding strategies of luxury brands, with high exposure to many luxury brands after they have ...

    Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Personal Accessories in Romania

    Feb 2015 | US$1,100 | Pages: 66 | Add to cart | View details

    Country Report

    Watches in Romania

    Watches suffered during the years of recession as consumers generally refrained from purchasing personal accessories in order to cut their expenses. The pace of current value growth picked up in 2013, and recovery continued in 2014 as watches ...

    Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Writing Instruments in Romania

    Writing instruments increased by 7% in current terms to RON177 million in 2014. Indeed, the market was one of the few in Romania that did not experience crunches after 2008, mainly because low unit prices make these goods affordable for the general ...

    Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Jewellery in Romania

    The jewellery market was strongly affected by the financial crisis as consumers refrained from purchasing high value products. After quasi-stagnation in 2012 and growth in 2013, the market increased by 4% in current terms in 2014 to reach RON1.9 ...

    Feb 2015 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Bags and Luggage in Romania

    Sales of bags and luggage were negatively affected in the years of the financial crisis, and the market experienced crunches both in value and volume terms in 2008 and 2009. However, in 2010, the market started to timidly recover, and to be once ...

    Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Writing Instruments in Indonesia

    Writing instruments continued to perform robustly in 2014, thanks largely to expansion of the consumer base and players’ marketing activities. In addition to demand from core users, especially students and office workers, children nowadays start to ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Watches in Indonesia

    To a number of Indonesian consumers, especially middle- to upper-income consumers, watches do not just keep time but also are accessories representing the owner’s preference and personal characteristics. The growth of watches has been supported by an...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Personal Accessories in Indonesia

    Driven by urbanisation, a rising number of Indonesians are increasingly concerned about their personal appearance, which in turn has stimulated demand for personal accessories. The increasing number of middle-income and affluent consumers, especially...

    Jan 2015 | US$1,100 | Pages: 63 | Add to cart | View details

    Country Report

    Jewellery in Indonesia

    In 2014, jewellery in Indonesia accrued volume growth of 6%, slightly higher than the 5% volume CAGR seen over the review period. Driven by urbanisation and rising number of middle-income consumers, a higher number of Indonesians became more ...

    Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Bags and Luggage in Indonesia

    Bags and luggage increased by 14% in current value in 2014 due to the rising number of middle-income consumers and the growing number of women in the Indonesian workforce as well as the recent opening of numerous new shopping malls in many cities in ...

    Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Jewellery in the Philippines

    Jewellery recorded a positive current value growth in 2014, despite slightly slowing versus 2013. Consumers’ rising image consciousness was the key contributor to the performance of jewellery, as they invested in jewellery to accessorise their ...

    Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Personal Accessories in the Philippines

    Personal accessories grew positively in current value during 2014. Consumers’ improved disposable incomes coupled with the positive economic conditions in 2014 contributed to their willingness to invest in personal accessories. Consumers’ rising ...

    Jan 2015 | US$1,100 | Pages: 51 | Add to cart | View details

    Country Report

    Watches in the Philippines

    Watches slowed in current value growth during 2014, though remaining positive. Increased penetration of smartphones in the Philippines saw consumers being more reliant on them to tell time amongst other functions. Coupled with the high penetration of...

    Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Writing Instruments in the Philippines

    Writing instruments registered positive current value growth in 2014, though at a slower pace than in 2013. 2013 witnessed the government announcing a change in the basic education system from a 10-year programme to the K-12 system, with 2 years ...

    Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Bags and Luggage in the Philippines

    Bags and luggage grew positively in current value during 2014, though at a slower pace than in 2013. Consumers’ rising sophistication and fashion consciousness raised their willingness to explore the various bag types. Expansion of fashion brands ...

    Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Watches in Italy

    Sales of watches were only mildly negatively affected by the current economic crisis affecting Italy, showing a mild increase over 0% in 2014. 2014 saw consumer spending confidence slightly improving compared to 2013, and watches performed better ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Writing Instruments in Italy

    In Italy, sales of writing instruments kept being negatively impacted by the negative economic conjuncture in 2014. Although consumer spending confidence was slightly higher than in 2013, consumers still spend on non-essential goods with caution, ...

    Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Bags and Luggage in Italy

    The Italian market of bags and luggage kept showing signs of crisis in 2014, with sales decreasing by 3% in both volume and current value terms. While exports remained the main focus of Italian leather manufacturers producing bags and luggage, the ...

    Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Jewellery in Italy

    Jewellery sales continued to be affected by the economic crisis in Italy and by consumer’s low confidence and cautious approach to non-essential spending. Unemployment rates kept soaring in Italy and consumers’ disposable income remained low, ...

    Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Personal Accessories in Italy

    The current economic crisis continued to negatively impact personal accessories sales in 2014, although to a lesser degree if compared to the previous years. High levels of unemployment combined with a general reduction in disposable incomes created ...

    Jan 2015 | US$1,100 | Pages: 60 | Add to cart | View details

    Country Report

    Jewellery in Hong Kong, China

    2013 was a year of gold jewellery. Drastic drop in gold prices in April and June boosted demand for gold jewellery, which is an important accessory in traditional Chinese wedding culture. Many Chinese mainlanders flocked to the city for gold ...

    Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Personal Accessories in Hong Kong, China

    In 2014, with mainland Chinese government cracking down on corruption, sales of personal accessories were hampered due to lower demand from wealthy mainland Chinese authorities. Persisted social disputes between Hong Kongers and mainland tourists ...

    Jan 2015 | US$1,100 | Pages: 62 | Add to cart | View details

    Country Report

    Watches in Hong Kong, China

    In line with the latest Federation of the Swiss Watch Industry statistics, overall sales of Swiss watches in Hong Kong declined by 7% during the first three quarters of 2013. Watches' total value sales in 2014 HKD18.1 billion, with a continual ...

    Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Writing Instruments in Hong Kong, China

    Writing instruments are in a mature stage in Hong Kong due to the booming usage of digital gadgets in daily life, as well as in offices and institutions. Hong Kong has the largest penetration rate of smartphones in the world and with advanced ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Bags and Luggage in Hong Kong, China

    Affordable luxury brands of bags and luggage appeal to the growing middle class in Hong Kong and mainland China, meaning that consumers are seeking luxury items but value their money at same time. Niche and customised collections of luxury brands are...

    Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Bags and Luggage in Brazil

    Overall mid-priced and affordable luxury brands are performing well in Brazil despite some of them just having arrived on the Brazilian market. For instance, Michael Kors opened its first three stores in Brazil in 2013 and it is still pretty early ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Jewellery in Brazil

    Costume jewellery has increased participation within jewellery category in Brazil because it is considered as modern and fashionable as well as generally more affordable. In addition, the 2014 FIFA World Cup event held in Brazil had a good impact on ...

    Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Personal Accessories in Brazil

    2014 was a difficult year for superfluous products in Brazil, which are included personal accessories. Some negative macro-economic trends such as high inflation, consumers becoming more indebted and lower GPD growth have impacted sales of such ...

    Jan 2015 | US$1,100 | Pages: 58 | Add to cart | View details

    Country Report

    Watches in Brazil

    After acquiring Dumont Saab, Technos da Amazônia enjoyed strong value share growth in 2014, increasing its portfolio with international brands outstanding Fossil, Michael Kors, Emporio Armani, Armani Exchange, Diesel and Marc Jacobs. Also, part of ...

    Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Writing Instruments in Brazil

    Pens and pencils were the most important products within writing instruments in 2014 with a combined share of 54% of current value sales, up from 48% in 2009 to reach sales of R$1.7 billion. Such products are very consumed mainly by students at ...

    Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Watches in China

    The strengthened state censorship in 2013 of controlling gifts to authorities took the anti-corruption crackdown to a higher level and resulted in a severe decline in sales of high mechanical and analogue watches in China. As a result, consumers ...

    Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Writing Instruments in China

    Sales of writing instruments remained steady in 2014 as consumers posted consistent demand. However, lack of innovation and core technology continue to have an impact on the effective distribution and marketing of domestic products, even though the ...

    Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Bags and Luggage in China

    Retail value growth of bags and luggage decelerated slightly in 2014 compared to the previous year, mainly due to the continuous economic slowdown. Consumers became more conservative and price-sensitive in allocating their spending, especially when ...

    Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Jewellery in China

    Jewellery in China continued to record vigorous retail value growth in 2014, up 18%. This was mainly attributed to the rising disposable incomes, the growing middle-class population and continuous urbanisation, especially in lower-tier cities where ...

    Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Personal Accessories in China

    The personal accessories market in China is led by companies in gold jewellery, such as Chow Tai Fook Jewellery Group Ltd, Shanghai Lao Feng Xiang Co Ltd, Shanghai Lao Miao Gold Co Ltd and Chow Tai Seng Jewellery Co Ltd, due to Chinese consumer ...

    Jan 2015 | US$1,100 | Pages: 66 | Add to cart | View details
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