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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

| Pages: 36

Price: US$525

About this Report

Procter & Gamble is the world’s leading beauty and personal care company, but in recent years it has been finding it more difficult to drive sales growth. A key factor across the board for its beauty portfolio is overreliance on one brand and a comparatively less segmented portfolio.

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis


Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.


This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key facts

Financial analysis by division

P&G’s restructuring not enough for beauty portfolio

P&G reorganises business divisions

SWOT: Procter & Gamble Co, The

Procter & Gamble focuses on core businesses

Competitive Postioning

P&G trails slightly behind global beauty

BPC market dynamics unchanged

Market Assessment

In need of a more segmented portfolio

Focusing on the smaller markets

Geographic and Category Opportunities

P&G hair care portfolio in need of greater segmentation

P&G loses to key hair care competitors in the US

P&G capitalises on growth opportunities in Brazil

P&G focuses on smaller Asia Pacific markets in skin c are

Some gaps in P&G’s skin care portfolio

Consider expanding in premium skin care

Beiersdorf a good fit for Procter & Gamble

Growth opportunities in combining shaving and skin care products

P&G oral care dynamic but Colgate drives product development

High brand loyalty but losing oral care share in emerging markets

Opportunities exist for P&G in premium fragrances

P&G stresses Cover Girl’s American essence

Brand Strategy

Gillette brand enjoys broad geographic reach

Procter & Gamble aims for more premium image for Pantene

Procter & Gamble looks to cross-category branding for Olay

Operations

P&G emerging market manufacturing sites by country 2012

Recommendations

Beauty portfolio in need of greater segmentation

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