Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

| Pages: 52

Price: US$570

About this Report

Following its divestment of beauty brands, Procter & Gamble will be losing its spot as the number one beauty and personal care player, but a streamlined portfolio is expected to yield positive results for the company.

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic evaluation

Key facts

Financial analysis

Timeline for P&G’s restructuring programme

P&G streamlines operations to enhance productivity

SWOT: Procter & Gamble Co, The

Procter & Gamble focuses on core businesses

Competitive positioning

P&G trails behind global beauty

Growing competition from Unilever

Market assessment

D ilemma over developed vs emerging market expansion

Diverse presence across beauty industry

Geographic and category opportunities

P&G set to lose number one spot in BPC following divestments

Benefits of divestment

P&G presence in Brazil hair care to halve but more R&D resources

P&G shampoos less segmented than rivals

Too late to fill the gaps in shampoos portfolio

Create a new segment in salon/organic hair care

P&G taps into sensorial aspects of dry shampoos

Men’s grooming - added value and higher pricing margin

Potential threat from cheaper razors and blades

P&G continues to launch in premium shaving segment

Men’s skin care a potential category for P&G

Gillette suitable for men’s skin care

P&G slow to address shift in skin care dynamics

G reater segmentation in skin care portfolio needed

Future potential acquisition targets

Not enough hype around skin care offerings

Shifting dynamics in China’s competitive landscape

Oral care more successful for P&G but falling behind rivals

Focusing on targeted benefits to help P&G oral care

Long-term potential for electric toothbrushes

Mouthwashes/dental rinses more immediate opportunities

Brand strategy

Gillette enjoys broad geographic reach

Procter & Gamble aims for more premium image for Pantene

Procter & Gamble looks to cross-category branding for Olay


P&G emerging market manufacturing sites by country in 2014


In need of greater alignment with market dynamics


Competitor Analytics tool



Market Overlap


Overlap Matrices


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