Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

| Pages: 46

Price: US$570

About this Report

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key rivals.

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key facts

Financial analysis

Timeline for P&G’s restructuring programme

P&G streamlines operations to enhance productivity

Financial comparisons for first nine months of fiscal years

SWOT: Procter & Gamble Co, The

Procter & Gamble focuses on core businesses

Competitive Positioning

P&G trails behind global beauty

Little movement at the top

Market Assessment

D ilemma in developed vs emerging market expansion

Diverse presence across beauty industry

Geographic and Category Opportunities

Hair care is largest beauty portfolio for P&G

P&G hair care share loss in key markets

P&G shampoos less segmented than rivals

Too late to fill the gaps in shampoos portfolio

Create a new segment in salon/organic hair care

P&G taps into sensorial aspects of dry shampoos

Men’s grooming: High priority but men go from shaving to saving

Male consumers trade down to cheaper razors and blades

P&G continues to launch in premium shaving segment

Men’s skin care a potential category for P&G

Gillette suitable for men’s skin care

P&G slow to address shift in skin care dynamics

G reater segmentation in skin care portfolio needed

Not enough hype around skin care offerings

Shifting dynamics in China’s competitive landscape

Oral care more successful for P&G but falling behind rivals

Western market focus takes away P&G growth from oral care

Focusing on targeted benefits to help P&G oral care

Long-term potential for electric toothbrushes

Long-term potential for electric toothbrushes

C ompetitive barriers for colour cosmetics and bath and shower

Brand Strategy

Gillette enjoys broad geographic reach

Procter & Gamble aims for more premium image for Pantene

Procter & Gamble looks to cross-category branding for Olay


P&G emerging market manufacturing sites by country 2013


In need of greater alignment with market dynamics


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