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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Procter & Gamble grows despite erosion of market share

Price increases help to drive net sales but hit volumes in 2012

SWOT: Procter & Gamble Co, The

Procter & Gamble: Focuses on core businesses

Competitive Positioning

Procter & Gamble retains number one position

Procter & Gamble falls below global growth

Market Assessment

Two speed global market in beauty and personal care

Procter & Gamble maintains number one position

Category and Geographic Categories

FURTHER SCOPE FOR GROWTH FOR THE WORLD’S LEADING COMPANY

Category and Geographic Opportunities

More global opportunities for Procter & Gamble

Unilever benefits from economy strength in emerging markets

Catering products to regional taste

Tap into high-growth, less-developed categories in existing markets

Tap into more prospective distribution channels

Diversifying distribution channel to help regain lead in China SC

Well placed in men’s grooming but more room for growth

Invest to establish market for non-traditional men’s grooming

PRODUCT DEVELOPMENT DRIVES GROWTH IN ORAL CARE

Strong performance in oral care from Procter & Gamble

Trading up in power toothbrushes

ROOM FOR POTENTIAL DIVESTMENT IN COLOUR COSMETICS

A new strategy called for in colour cosmetics

Indian market has potential for colour cosmetics

Brand Strategy

Gillette brand enjoys broad geographic reach

Procter & Gamble aims for more premium image for Pantene

Procter & Gamble looks to cross-category branding

Operations

P&G operates global distribution and manufacturing

P&G emerging market manufacturing sites by country 2011

Recommendations

Procter & Gamble needs to reconsider emerging markets strategy

Samples

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