Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

| Pages: 36

Price: US$525

About this Report

Procter & Gamble is the world’s leading beauty and personal care company, but in recent years it has been finding it more difficult to drive sales growth. A key factor across the board for its beauty portfolio is overreliance on one brand and a comparatively less segmented portfolio.

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key facts

Financial analysis by division

P&G’s restructuring not enough for beauty portfolio

P&G reorganises business divisions

SWOT: Procter & Gamble Co, The

Procter & Gamble focuses on core businesses

Competitive Postioning

P&G trails slightly behind global beauty

BPC market dynamics unchanged

Market Assessment

In need of a more segmented portfolio

Focusing on the smaller markets

Geographic and Category Opportunities

P&G hair care portfolio in need of greater segmentation

P&G loses to key hair care competitors in the US

P&G capitalises on growth opportunities in Brazil

P&G focuses on smaller Asia Pacific markets in skin c are

Some gaps in P&G’s skin care portfolio

Consider expanding in premium skin care

Beiersdorf a good fit for Procter & Gamble

Growth opportunities in combining shaving and skin care products

P&G oral care dynamic but Colgate drives product development

High brand loyalty but losing oral care share in emerging markets

Opportunities exist for P&G in premium fragrances

P&G stresses Cover Girl’s American essence

Brand Strategy

Gillette brand enjoys broad geographic reach

Procter & Gamble aims for more premium image for Pantene

Procter & Gamble looks to cross-category branding for Olay


P&G emerging market manufacturing sites by country 2012


Beauty portfolio in need of greater segmentation


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