Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

| Pages: 54

Price: US$570

About this Report

Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate gaps in its portfolio including developing wider pricing coverage.

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents



Strategic Evaluation

Key facts

Financial analysis

Streamlining reveals benefits

Timeline for P&G’s restructuring programme

P&G streamlines operations to enhance productivity

SWOT: Procter & Gamble Co, The

Procter & Gamble focuses on core businesses

Competitive Positioning

P&G trails behind global beauty

Growing competition from Unilever

Market Assessment

D ilemma over developed vs emerging market expansion

Diverse presence across beauty industry

Geographic and Category Opportunities

P&G develops streamlined focus in beauty

Loss in global hair care share but good results in some markets

P&G shampoos less segmented than rivals

Too late to fill the gaps in shampoos portfolio

P&G’s hair care sales suffer in the US

Premium hair care spells growth opportunity in the US

US hair care operating below full potential

Men’s grooming: Added value and higher pricing margin

Potential threat from cheaper razors and blades

P&G to benefit from addressing the needs of younger men

P&G slow to address shift in skin care dynamics

G reater segmentation in skin care portfolio needed

Not enough hype around skin care offerings

Oral care more successful for P&G but falling behind rivals

Focusing on targeted benefits to help P&G oral care

Long-term potential for electric toothbrushes

Mouthwashes/dental rinses more immediate opportunities

Brand Strategy

Gillette enjoys broad geographic reach

Procter & Gamble aims for more premium image for Pantene

Olay to benefit from a more dynamic innovation pipeline


P&G emerging market manufacturing sites by country


In need of greater alignment with market dynamics

Appendix: Competitor Analytics

Competitor Analytics tool



Market Overlap


Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models


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