Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Cigarettes saw strong growth in retail volume terms in 2023. Sales were boosted by the end of the pandemic and the return to more normalised behaviour in terms of work and socialising. The end of the pandemic lowered concerns about the complications…
The pandemic led to changes in lifestyle and smoking patterns with increased interest in cigars, cigarillos, pipe tobacco and fine cut tobacco. These products were seen as exotic and tapped into the increasing search for new experiences. Although the…
Heated tobacco products continued to report dynamic growth in both value and volume terms in 2023. One important reason for the dynamic performance of the category is the local production of heated tobacco and the fact that these products are…
Cigarettes remains the basic tobacco product for the majority of smokers in Romania and thus it was also the key growth driver for tobacco as a whole in 2023. Widespread distribution across all retail channels in Romania supports the positive…