Tobacco

Retail volume sales of cigarettes continued to decline in 2022. This was partly due to progressive increases in excise duties, which affected the affordability of traditional tobacco products. Consequently, some consumers opted to travel to…

Sales of cigarettes displayed a marked decline in current value terms in 2022, even stronger than the fall that the category had already experienced in 2021. Both 2021 and 2022 were more challenging than 2020 for cigarettes, due to the more limited…

During the pandemic, cigarette consumption benefitted from remote working as well as high levels of stress among the local population. Moreover, consumers were not able to cross borders during the lockdowns to buy their cigarettes in neighbouring…

In 2021, cigarettes recorded positive volume growth for the first time since 2009, mainly due to travel restrictions, with consumers being unable to purchase cigarettes in duty free or via illicit trade, driving sales towards taxable UK channels,…

Smoking tobacco volume sales decreased substantially in 2022. One reason this was an increase in unit prices, due to the rise in excise duties on smoking tobacco. This negatively affected both domestic sales of smoking tobacco, with many consumers…

Sales of cigars, cigarillos and smoking tobacco, which was previously one of the most spared categories during the COVID-19 years, collapsed in 2022. This occurred because smoking tobacco had enjoyed a still low level of taxation, and thus a high…

Fine cut tobacco volume sales recorded positive growth in 2022 following the decline seen in 2021, with actual volume sales in 2022 remaining above their pre-pandemic level, helped by the strong growth seen in 2020. The continued prevalence of remote…

The growth seen in fine cut tobacco in recent years came to a halt in 2022, with the category recording a double-digit volume sales decline. As in cigarettes, this decline was being driven by UK consumers returning to travelling abroad and purchasing…

In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…

2022 was a good year for the smokeless tobacco, e-vapour products and heated tobacco category. Most traditional tobacco smokers (cigarettes, cigars and cigarillos and fine cut tobacco) knew that the taxation was temporally frozen during the pandemic…

Retail sales of e-vapour products saw accelerated growth in constant value terms in 2022, in keeping with rising levels of health consciousness within the population. While not without their own risks, e-vapour products were widely perceived as being…

Closed single-use systems recorded another year of current value growth at around 1,000% in 2022, with the device rapidly becoming the most popular in vaping. On the other hand, open vaping devices and e-liquids both recorded double-digit current…

Retail value sales of tobacco in Belgium continued to fall in constant value terms in 2022, alongside a decline in the prevalence of smoking within the national population. This was partly attributable to increasing health concerns, a trend that was…

In 2022, the overall market for tobacco displayed its strongest value decline over the last decade. 2021 was the calm before the coming tempest, and 2022 witnessed a combination of negative factors. Firstly, borders were totally open which enabled a…

In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…

After two years of recording positive growth thanks to favourable pandemic-induced conditions, 2022 saw tobacco returning to declining sales in the UK, as it had been registering prior to the pandemic. Volume sales of cigarettes posted a double-digit…

Cigarette sales saw a moderate decline in volume terms in 2022, while smoking prevalence remained steady. A growing number of Danes are now turning to multiple sources of nicotine/tobacco products, leading to a decrease in daily smokers but no…

Cigarettes saw positive growth in retail volume terms in 2022, with sales being driven by an increase in tourism, the return of cross-border purchases and an increase in out-of-home activities and social events. Nonetheless, despite these growth…

In 2022, both cigars and cigarillos experienced a decrease in volume sales. Cigarillos, in particular, have been negatively impacted as fewer consumers are choosing budget-friendly brands, leading to a year-on-year decline since the beginning of the…

Nicotine pouches experienced remarkable growth in 2022, particularly among younger consumers. As attitudes towards smoking turn increasingly negative, nicotine pouches capitalise on these sentiments by offering a discreet source of nicotine…