This report highlights global trends impacting fresh food, with a focus on home country consumption and factors influencing this. It details threats to the consumption of home country produce, as well as areas of opportunities for businesses to address the changing retail environment over the forecast period.
This report comes in PPT.
The coronavirus (COVID-19) pandemic has resulted in a global recession, forcing countries to focus on their own economies in order to stimulate growth. Consuming local fresh produce helps provide employment opportunities and has the potential to boost income for local agriculture and small-scale commercial farmers.
In times of uncertainty and the stress of busy lives, consumers seek the comfort of the familiar. Food that reminds them of home is seeing increased popularity. Consumers are also turning back to locally sourced food and native ingredients as a source of identity. This includes indigenous inputs, home-grown food and country of origin claims.
There is a growing focus on sustainability, whereby consumers choose fresh produce based on the lower environmental impact in an attempt to “save the planet”. Imported produce has higher food miles, which is a good benchmark from which to calculate carbon footprint and environmental impact, resulting in a shift to local.
There is a growing desire amongst consumers to know and trust where their food comes from. The current pandemic and its origin, which is thought to be Asian wet markets, has reinforced consumers’ desire for “safe” food. Because different countries have different policies and ideas of what is considered safe, local produce is preferred and perceived as “safer” in many countries.
The availability of fresh produce is heavily reliant on an efficient supply chain. Closed borders, import/export delays, inclement weather and local unrest are all issues that impact fresh produce availability, and result in an increased reliance on local produce as consumers and retailers look for ways to keep shelves stocked.
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See All of Our DefinitionsIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!