Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Despite the level of uncertainty and disruption to the regulatory framework governing cigarettes, the shift away from tobacco towards e-vapour products continued to intensify in 2023, although there are concerns over the prevalence of vaping among…
While cigarette sales in New Zealand have experienced sharp volume decline in recent years, as consumers shift to e-vapour products, cigars, cigarillos and smoking tobacco has been less affected. Fine cut tobacco and pipe tobacco tends to occupy the…
The government health policy over the past decade has placed great emphasis on reducing tobacco usage. While initiatives looked to target and restrict tobacco products, such as display bans and excise tax increases, e-vapour products have largely…
Government-led initiatives have been successful in driving down smoking rates in New Zealand, due to increased health awareness, consistent excise tax hikes, stricter legislation and educational campaigns aimed at discouraging smoking. In 2023, the…