Tobacco

In 2023, Ghana's tobacco industry demonstrates resilience with marginal demand increases across categories, primarily driven by continuous price hikes of tobacco products. However, this trend negatively impacts volume sales. The industry is…

In 2023, Ethiopia's tobacco industry is primarily dominated by cigarettes, with higher consumption observed in eastern regions such as Somali, Afar, and Jigjiga. However, this area is also marked by a prevalence of illicit cigarettes smuggled across…

In 2023, tobacco in Côte d’Ivoire continues to demonstrate a positive performance despite economic challenges. Surging inflation has eroded the purchasing power of lower- and middle-income consumers, leading to reduced expenditures on tobacco.…

At the end of 2022, Angola's inflation rate surged to 22%, the highest in 18 months, as reported in February 2024. In 2023, the WHO supported the production of the comic book "Lighted Dreams" to promote tobacco-free lifestyles and prevent youth…

After a year of strong growth in 2021, cigarette sales recorded a slight unit volume decline in Middle East and Africa in 2022. With disposable incomes under pressure in a lot of countries, illicit trade remains a problem in many of them. E-vaping…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

While tobacco in Nigeria showed an improved performance in current value growth terms in 2022, this was mainly due to unit price hikes resulting from tax increases and inflationary pressures fuelled by the global recovery from the pandemic, the…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Overall demand for smokeless tobacco, e-vapour and heated tobacco products declined in Nigeria in 2022. The downturn was mainly explained by rapidly rising prices and the erosion of purchasing power among consumers as inflation soared due to the…