Tobacco

Heated tobacco and tobacco heating devices performed strongly in 2022, with both categories recording double-digit growth in volume and current value terms. This was partly because sales were emerging from a relatively low base, as these product…

Nicotine pouches continued to exhibit the most dynamic growth within the smokeless tobacco category. However, compared to 2021, the growth rate slightly slowed down, attributed to the increased cross-border trade with Sweden, which almost reached…

The heated tobacco category is experiencing dynamic value growth as smokers are attracted by the promise of lower health risks compared to traditional cigarettes. It holds strong appeal among younger generations of legal smoking age, who are drawn to…

Following several years of volume decline, cigar and cigarillos saw a very marginal increase in retail volume sales in 2022. Border trade is typical in tobacco products within the Nordic region, and the return of Norwegian buyers in Sweden supported…

Cigars and cigarillos registered significant volume decline in 2022. With cigars and cigarillos being more expensive than cigarettes, smokers opted for cigarettes instead, due to high inflation. In addition, with pandemic restrictions being…

While volume sales fell for cigarettes in 2022, it was a different story for cigars and cigarillos. Several factors led to a healthy volume increase. Firstly, with pandemic restrictions completely removed, and people socialising again, this boosted…

New products stimulated category growth during the pandemic, when more time spent at home and a change in lifestyles saw more Romanians turn to cigars and cigarillos. These tobacco products are perceived as an exotic alternative and have been used by…

The increase in tobacco taxes in 2022, combined with inflation-fuelled price rises, led to double-digit current value growth in cigarillos. However, with lower prices compared to cigarettes, cigarillos have become a more popular option for consumers…

Fine cut tobacco is gaining popularity in 2022, especially among younger consumers who are attracted by its lower unit price compared to cigarettes. With inflation rates spiking in 2022, the rising cost of living in Poland has prompted some smokers…

Resuming cross-border trade in Sweden led to a decline in domestic sales of tobacco products in Norway in 2022, following a spike in sales during the COVID-19 years of 2020-2021. Norwegians have a preference for purchasing tobacco products in Sweden…

Cigars, cigarillos and smoking tobacco continued to achieve very strong volume growth rates in 2022. Cigars achieved the fastest growth, driven by the growing demand amongst younger adult consumers who often consume these products to showcase…

Sales of cigars, cigarillos and smoking tobacco rebound in 2022 due to the reopening of cafés and bars, and the surge in tourism. These products are mainly consumed in on-trade outlets, which account for more than 80% of total cigars and smoking…

Cigars and cigarillos registered a healthy increase in volume sales in 2022 and benefitted from people socialising again, as society was fully opened up, post pandemic lockdowns. Though cigarillos are much more popular in Kazakhstan than cigars, the…

The product area has seen two recent price increases: by 2 shekels in June 2021, and by a further 2 shekels in January 2023. In 2021 the category saw positive growth as a result of lockdown and lower sales of duty-free stores. Post-COVID-19, it has…

In line with most tobacco manufacturers in Greece, players in the category de-invested from traditional tobacco products and shifted their focus to new generation options, namely e-vapour products and heated tobacco. These new generation products are…

Sweden’s smoking population is extremely low by European and indeed global standards, with numbers continuing to decline in 2022 as consumers transition away from cigarettes. This translated into another year of decline for cigarettes, at least in…

Volume sales increased significantly in 2022, in spite of high inflation stemming from the energy crisis caused by the war in Ukraine. Part of the reason for the increased consumption of cigarettes was high stress levels, due to the uncertain…

In 2022, there was a further fall in volume sales. Twice yearly tax hikes on cigarettes, which are scheduled to continue until 2025, are making cigarettes very expensive. This was on top of high inflation in 2022, which was caused by an energy…

Retail volume growth in 2022 was boosted by a recovery in socialising following the total elimination of COVID-19 restrictions in March of the same year. The elimination of restrictions was brought about by a substantial reduction in COVID-19…

Although smoking prevalence continued to decline in Portugal, despite the gradual shift to non-combustible products, retail volume and current value sales increased in 2022. The recovery of tourism in the aftermath of the pandemic supported a rebound…