Company Profile

Unilever Group in Beauty and Personal Care

| Pages: 49

Price: US$570

About this Report

Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its newly announced premiumisation strategy, Unilever is intensifying activities to strengthen its personal care portfolio, with new ranges via both acquisition and organic product development such as Dove DermaSeries in skin care.

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Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Strong start to 2014 in Personal Care and Home Care operations

SWOT: Unilever Group

Key opportunities and challenges

Competitive Positioning

Unilever continues to outperform global market

Unilever closes the gap on L’Oréal over the 2008-2013 period

Acquisitions and new markets drive growth of top players

Moderate level of market consolidation in global BPC

Market Assessment

Unilever moving towards premiumisation of its portfolio

Balanced geographic market presence

Mix of developed and emerging markets among Unilever’s top 10

Hair Care

Unilever increases coverage across pricing tiers in hair care

Greater pricing coverage benefits emerging market sales

More scope in China hair care

Mainstream brands over niche ethnic brands in emerging markets

Expansion of scale in top developed markets through acquisitions

Hair care evolving to a multifaceted category

Hair care poised to increase product sophistication

Unilever addresses age segmentation through Dove Pro Age

Bath and Shower

B alanced geographic market exposure in bath and shower

Diverse market trends in developed and emerging markets

Spa inspires bath and shower trends in Western markets

Lifebuoy growth potential in developed markets

Room for divestment in bath and shower


Unilever is formidable market leader in deodorants

Global market reach

Unilever capitalises on growth opportunities in deodorants

Skin Care

Balancing out geographic market reach through acquisitions

Anti-agers offer most attractive growth prospects in skin care

Potential brands to expand into anti-agers

Emerging market platform for newly-acquired brands

Vaseline more growth potential in emerging markets

Brand Strategy

Diverse brand portfolio in beauty and personal care

Dove and Sunsilk gain global market value share in beauty

Geographic expansion of flagship brands remains in focus


Investment into operational developments on the rise


Diverse strategies to fill gaps in most attractive beauty categories


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