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Company Profile

Unilever Group in Beauty and Personal Care

Aug 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT – Unilever Group

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Unilever continues to beat global BPC growth

  • Competitive Positioning

Market stability underpinned by scale of players

  • Competitive Positioning

Geographic and Category Opportunities

Unilever focuses on hair care and deodorants

  • Geographic and Category Opportunities

Unilever to focus on Western markets

  • Geographic and Category Opportunities

Opportunities in Key Categories

Unilever expanding its premium hair care range

  • Opportunities in Key Categories

Unilever well positioned to benefit from hair care growth prospects

  • Opportunities in Key Categories

Brazil good opportunity for Unilever

  • Opportunities in Key Categories

Unilever drives growth in key markets

  • Opportunities in Key Categories

Unilever better off focusing on shampoos and conditioners

  • Opportunities in Key Categories

Case study: Unilever's acquisition of Alberto-Culver

  • Opportunities in Key Categories

Alberto-Culver complements Unilever's hair care business

  • Opportunities in Key Categories

Unilever well placed to benefit from opportunities in deodorants

  • Opportunities in Key Categories

Unilever unrivalled leader in Brazil deodorant market

  • Opportunities in Key Categories

Unilever's deodorants launches in Brazil

  • Opportunities in Key Categories

Prospects in growth markets

  • Opportunities in Key Categories

Unilever's performance in key deodorants markets

  • Opportunities in Key Categories

Defend leadership in men's deodorants

  • Opportunities in Key Categories

Body care and facial moisturisers Unilever's key skin care interests

  • Opportunities in Key Categories

Skin care growth prospects

  • Opportunities in Key Categories

Indonesia helps drive Unilever in nourishers/anti-agers

  • Opportunities in Key Categories

Vaseline to help expand in body care in emerging markets

  • Opportunities in Key Categories

Focus on Brazil and India in bath and shower

  • Opportunities in Key Categories

Brand Strategy

Unilever drives growth for Dove and Sunsilk

  • Brand Strategy

Axe performs well but Pond's potential still underutilised

  • Brand Strategy

Operations

Unilever consolidates its operations

  • Operations

Recommendations

Continue with current growth strategies

  • Recommendations

Samples

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