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Company Profile

Unilever Group in Beauty and Personal Care

| Pages: 45

Price: US$525

About this Report

Unilever was a strong player in global beauty and personal care in 2012. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Unilever appears to be on the right track but can benefit from more growth opportunities.

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Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.


This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

Oil and fats to offer future growth opportunity

SWOT: Unilever Group

Strategic objectives and challenges

Competitive Positioning

BPC market dynamics unchanged

Unilever beats industry growth

Market Assessment

Unilever moving towards premiumisation of its portfolio

Unilever looking to developed markets for expansion

Geographic and Category O pportunities

Unilever increases coverage across pricing tiers in hair care

Geographic and Category Opportunities

Greater pricing coverage benefits emerging market sales

More scope in China hair care

Mainstream brands over niche ethnic brands in emerging markets

Unilever offers affordable salon range in Western markets

Hair care evolving to a multifaceted category

Hair care poised to increase product sophistication

Unilever addresses age segmentation through Dove Pro Age

Unilever increases exposure to bath and shower in developed markets

Diverse market trends in developed and emerging markets

Spa inspires bath and shower trends in Western markets

Lifebuoy growth scope in developed markets

Room for divestment in bath and shower

Unilever is formidable market leader in deodorants

Wide regional reach across the globe

Unilever capitalises on growth opportunities in deodorants

Acquisitions increase presence in developed market facial care

Should Unilever expand in anti-agers?

Suitable brands to expand in developed markets anti-agers

Emerging market platform for newly acquired brands

Vaseline more growth scope in emerging markets

Acquisition helps drive Unilever oral care market share

Unilever loses market share in its leading four markets

Brand Strategy

Unilever drives growth for Dove and Sunsilk

Axe performs well and Pond's growing in emerging markets

Operations

Unilever consolidates its operations

R ecommendations

Prudent growth strategy but with slight adjustments

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