Company Profile

Unilever Group in Beauty and Personal Care

| Pages: 57

Price: US$570

About this Report

Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to strengthen its personal care portfolio with new ranges via both acquisition (four premium labels purchased in 2015) and organic product development, such as TRESemmé Perfectly (Un)done in hair care.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents



Strategic Evaluation

Key company facts

Growing portfolio of Unilever Prestige Personal Care

Sustained dynamic growth aided by innovation in H1 2015

SWOT: Unilever Group

Key opportunities and challenges

Competitive Positioning

Unilever continues to outperform global market

Unilever retains its third position in global beauty

Despite divestments, Procter & Gamble remains major competitor

Market Assessment

Unilever moving towards premiumisation of its portfolio

Balanced geographic market presence

Mix of developed and emerging markets among Unilever’s top 10

Hair Care

Unilever increases coverage across pricing tiers in hair care

Greater pricing coverage benefits emerging market sales

More scope in China hair care

Mainstream brands over niche ethnic brands in emerging markets

Expansion of scale in top developed markets through acquisitions

Hair care evolving to a multifaceted category

Hair care poised to increase product sophistication

Unilever addresses age segmentation through Dove Pro Age

Bath and Shower

B alanced geographic market exposure in bath and shower

Unilever acquires Camay and Zest bar soaps

Introducing Camay and Zest to new markets

Diverse market trends in developed and emerging markets

Spa inspires bath and shower trends in Western markets

Latest development: Lifebuoy with Active Naturol Shield

Room for divestment in bath and shower


Unilever is formidable market leader in deodorants

Global market reach

Unilever capitalises on growth opportunities in deodorants

Skin Care

Balancing out geographic market reach through acquisitions

Anti-agers offer most attractive growth prospects in skin care

Potential brands to expand into mass anti-agers

Vaseline more growth potential in emerging markets

Brand Strategy

Diverse brand portfolio in beauty and personal care

Dove and Sunsilk gain global market value share in beauty

Geographic expansion of flagship brands remains in focus


Investment into operational developments on the rise


Diverse strategies to fill gaps in most attractive beauty categories


Competitor Analytics tool




Report Definitions

Definitions of beauty and personal care categories (1)

Definitions of beauty and personal care categories (2)


Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here