You are here: HomeSolutionsIndustriesBeauty and Personal Care
print my pages

Company Profile

Unilever Group in Beauty and Personal Care

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Unilever Group

Strategic objectives and challenges

Competitive Positioning

Major global players in beauty and personal care

Unilever beats industry growth

Market Assessment

Unilever moving towards premiumisation of its portfolio

Unilever looking to developed markets for expansion

Geographic and Category Opportunities

Unilever increases coverage across the pricing tiers in hair care

Unilever offers affordable salon range in Western markets

Hair care poised to increase in product sophistication

Unilever addresses age segmentation through Dove Pro Age

Greater pricing coverage benefits emerging market sales

More scope in China hair care

Unilever increases exposure to bath and shower in developed markets

Diverse market trends in developed and emerging markets

Lifebuoy growth scope in developed markets

Room for divestment in bath and shower

Unilever is formidable market leader in deodorants

Wide regional reach across the globe

Unilever capitalises on growth opportunities in deodorants

Acquisitions increase presence in developed market facial care

Should Unilever expand in anti-agers?

Suitable brands to expand in developed markets anti-agers

Emerging market platform for newly acquired brands

Vaseline more growth scope in emerging markets

Acquisition helps drive Unilever oral care market share

Unilever loses market share in its leading four markets

Brand Strategy

Unilever drives growth for Dove and Sunsilk

Axe performs well and Pond's growing in emerging markets

Operations

Unilever consolidates its operations

Recommendations

Prudent growth strategy but with slight adjustments

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!