This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden industries. This provides valuable benchmarking information to help companies identify best practices and refine their own business strategies to stay competitive in their respective markets.
This report comes in PPT.
We are seeing in both consumer motivations survey data and industry data that wellness drivers are on the rise. Companies increasingly need to be on the right side of the (moving) line when it comes to “good” versus “toxic” ingredients, surface/contact materials and packaging.
Non-grocery specialist retailers have improving channel prospects in part due to experiments in meeting shoppers at their new footfall locations. Smaller urban stores are critical, deploying virtual product trial technologies in shops that were originally intended to be e-commerce only.
Multiple D2C brands gained scale opportunities during the pandemic, the e-commerce boom and the disruption of traditional supply. Examples such as Blueland now break into retail and enter a new stage of profitable growth as they displace conventional rivals on the shelves.
We are experiencing a time of substantial demographic changes and shifts in consumer priorities. One observable outcome of this is an erosion of industry silos with a significant uptake in out-of-silo activity. Seeking incremental value, home products companies and retailers are testing their right-to-play by crossing over into new categories and markets.
The utilisation of AI is gaining prominence across all home products industries. Generative AI improves agility, personalisation and significantly reduces the cost and time spent on concept testing and piloting new product solutions. Most leading home product players have begun investing in the infrastructure needed to unlock the full potential of artificial intelligence.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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