Catalysed by COVID-19 behaviours, an influx of interest in telemedicine start-ups, and lifestyle application services such as Noom, consumers increasingly expect health advice and all-encompassing treatment to be at their fingertips. Given the complexity of US consumers related to natural and clinical approaches to weight management, weight loss players and consumer health companies at large have begun to show interest in combining lifestyle and professional services to capture a diverse set of health-conscious consumers.
Although there is significant consumer interest in clinical approaches to weight loss, there is also still considerable enthusiasm regarding natural solutions, as expressed by consumers’ push for holistic health and persisting environmental concerns. Both consumer and industry survey data suggest that these offerings will still have a substantial influence on purchasing decisions and product innovation in the coming years.
In recent years, multiple states have introduced legislation to restrict the sale of weight loss products to minors, through methods including moving offerings behind the counter, prohibiting sales to those under 18, and instating fines for unlawful purchase and distribution to children. While some states have been unsuccessful in passing this legislation, such as the veto in California in autumn 2022, other states are still making moves to regulate minors’ access to these products.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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