Where Consumers Shop for Soft Drinks

Delivery

This report comes in PPT.

Key findings

E-commerce is growing but there is regional variation

Online sales are rising globally, with North America leading the way. However, some countries like the UK and Germany are seeing a decline in e-commerce growth. Price-sensitive consumers and lack of infrastructure remain the main challenges for the channel.

Physical stores are still important, but reasons for visiting are changing

Consumers still value physical stores for trust, immediacy, and convenience. Small local grocers remain crucial, especially in developing countries. At the same time, on-the-go consumption is recovering, with convenience stores benefiting.

The pandemic has reshaped consumer behaviour

More and more individuals are opting to purchase their groceries online, either for delivery or pick-up. At the same time, more consumers are looking for discount grocers and private label brands, as more people seek value for their money.

New retail models are emerging

Social media platforms are becoming marketplaces for drinks discovery and purchase, benefiting online brands and challenging established ones to innovate. Subscription services offer convenience with automatic delivery, and affordability and convenience are key for both online and physical channels.

The on-trade channel is recovering slowly

The recovery of on-trade sales has been hampered by inflation, supply chain issues, and labour shortages. Bottled water is leading the way as a beverage choice, while consumers are choosier about when to go out, seeking experiences that offer good value for their money.