Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Beyond Human: Embracing AI-driven Technology

Rachel He Profile Picture
Rachel He Bio

This article is part of a series highlighting the Top 10 Global Consumer Trends 2020 

Virtual assistants, smart devices, chatbots, unmanned factories and AI-driven technology are penetrating business operations, supply chain logistics and consumers’ lives. Businesses are moving Beyond Human, creating sustainable growth opportunities with technology to make life easier.  

AI-driven Technology is Becoming Mainstream

Humans are beginning to accept that certain tasks can be performed by robots or other AI, rather than solely by themselves. Though complete trust of, and universal access to, this technology will take more time, we are embracing the idea of AI-driven robots for our own welfare, convenience and comfort. 

Consumers are already relying on AI-driven appliances in order to improve their lives, initially for personal errands and domestic cleaning chores. According to Euromonitor International’s 2019 Lifestyles Survey, 12% of respondents own or currently have regular and easy access to in-home virtual assistant devices for personal use. In addition, at least one-third of respondents currently own smart laundry or kitchen appliances at home. There is a clear rise in demand as more consumers rely on automated technology to complete household tasks. 

Improved day-to-day life and personalised experiences are driving wider acceptance of AI-driven robots. In a time-constrained world, the Beyond Human trend shows how technology can make the complex simple. According to the same survey, 67% of global respondents were looking for ways to simplify life and a higher proportion admit to using technology to improve it. Millennials and Generation X are particularly open to AI-driven robots for tailored and curated experiences. 

AI Will Drive Our Smart World Forward

The Beyond Human trend is here to stay. Driven by technology, consumers will engage more deeply with commercialised AI-driven robots. Organisations will incorporate AI-driven robot capabilities into long-term strategies. This technology will be used to automate manufacturing and logistics, understand differentiated consumer demands and deliver personalised solutions with precision. 

To learn more about how the industry is responding and our expert view, download the Top 10 Global Consumer Trends 2020 report 

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Understanding the Path to Purchase: Global Consumer Types in 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and…

View Report

Consumer Market Flashpoints: Between Uncertainty and Opportunity

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis…

View Report

Global Inflation Tracker: Q3 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More