Australia: Consumer Profile

August 2023

The Australian population is expected to increase over 2022 and 2040, driven primarily by immigration, increasing life expectancies and to a lesser extent, stable birth rates. Single households will continue growing, presenting opportunities for businesses in sectors such as leisure, entertainment, and higher-ticket items. However, inflated inflation is constraining spending power and making consumers look for more saving opportunities.

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Overview:

Consumer Profiles  reports  provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.

The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.

The Consumer Profiles in Australia report includes:

A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies

The Consumer Profiles in Australia report answers:

  • How consumers in Australia are changing? 
  • What are key changes in Australia population, society and generational structure and how it is affecting businesses?
  • What is the household structure in Australia and how it is changing consumer landscape?
  • What are key income groups in Australia? What is the outlook for the future?
  • Where consumers are  spending the money in Australia? 
  • How is the consumer mindset in Australia changing?
  • In Australia, what are consumer attitudes towards “green” and sustainable products?
  • Where and how do consumers shop in Australia?
Scope
Key drivers affecting consumers in Australia in 2022
How developments today shape the consumer of tomorrow
Key findings
Today 2022: Millennials remain the largest generation cohort
Today: Australian government improves c hild care subsidies
Today: Australian consumers value real-life experiences
Tomorrow 2040: Longer life expectancy and low birth rates boost older cohort
Tomorrow : Gen Z to overtake Millennials as the largest generation cohort
Tomorrow : Sydney to become more sustainable
Areas of opportunity
Case study: Vegan Food Hub to open new restaurant branches
Today 2022: Australian households remain larger compared to the world average
Consumers are choosing larger dwellings
Energy efficien cy
Tomorrow 2040: Single households to continue growing
Older men will remain key household decision-makers
Single-person households to stay somewhat behind the universal internet access
Areas of opportunity
Case Study: Omniscient Neurotechnology presents “GPS for the brain”
Today 2022: Rising inflation elevates living costs
Today: Spending power is decreasing
Private labels and low-cost items gain popularity among Australian budgeteers
Tomorrow 2040: Persistent prevalence of social classes D and E projected to continue
Tomorrow 2040: The senior population to dominate in the top-income band
Tomorrow 2040: Canberra to maintain the biggest disposable income
Areas of opportunity
Case study: About Time We Met releases premium anti-ageing oil made from sandalwood
Key findings consumer survey
Younger generations have a more positive outlook on their future
Australian budgeteers prioritise affordability in essential purchases
Work-life balance a priority for over a third of Australians
Australian consumers are looking for ways to save and to simplify their lives
Australia's climate change threat prompts consumer concerns and government action
Case Study: Australian startup Good-Edi is making edible coffee cups
Areas of opportunity
Key findings
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