Canada: Consumer Profile

September 2023

Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a positive outlook. Going forward, the influence of Generation Z on consumer preferences will solidify. Couples with children will remain the largest household type, fuelling demand for family-centric products and services.

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Overview:

Consumer Profiles  reports  provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.

The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.

The Consumer Profiles in Canada report includes:

A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies

The Consumer Profiles in Canada report answers:

  • How consumers in Canada are changing? 
  • What are key changes in Canada population, society and generational structure and how it is affecting businesses?
  • What is the household structure in Canada and how it is changing consumer landscape?
  • What are key income groups in Canada? What is the outlook for the future?
  • Where consumers are  spending the money in Canada? 
  • How is the consumer mindset in Canada changing?
  • In Canada, what are consumer attitudes towards “green” and sustainable products?
  • Where and how do consumers shop in Canada?
Download Table of Contents
Scope
Key drivers affecting consumers in Canada in 2022
How developments today shape the consumer of tomorrow
Key findings
Today 2022: Ageing population supported by growing influx of working-age immigrants
Flat birth rates and ageing population affecting consumer market fabric
Canadians are less eager than their global peers to engage with brands on social media
Tomorrow 2040: Longer life expectancy boosts older cohort, yet millennials set to dominate
Millennials will be the largest cohort, together with Generation Z shaping the market
Largest Canadian cities will continue attracting newcomers
Areas of opportunity
Case study: Kilburn Live partners with Mattel to launch “World of Barbie” attraction
Today 2022: Childless households are becoming more predominant in Canada
Canadian households live in more spacious homes, while families become smaller
Housing energy efficiency is important, yet safe location remains the top priority
Tomorrow 2040: Single living and childless families will become more predominant
Older men will remain key household decision-makers
Canadians are embracing digital opportunities, yet remain cautious about their privacy
Areas of opportunity
Case study: Interac contributes to the modernisation of the Canadian mobility system
Today 2022: Despite inflation and soaring cost of living, Canadians witness growing income
Canadian middle classes hit by cost-of-living crisis
Discretionary spending to see a short-term dip in light of the rising cost of living in Canada
Tomorrow 2040: Middle class will expand, yet social classes E and D remain predominant
Top-income band dominated by seniors by 2040
Toronto to remain the largest Canadian consumer market
Areas of opportunity
Case study: Cineplex launches affordable film subscription programme with CineClub
Key findings consumer survey
Younger generations have a more positive outlook on their future
Canadians feel confident about their current finances and are eager to save for retirement
More than half are concerned about climate change
Youngsters prefer high salary while Generation X and baby boomers seek better work-life balance
Canadians put high importance on price, yet high quality and minimalism are important too
Case study: Canadian MYNI looking to end plastic waste with wheat straw refillable bottles
Areas of opportunity
Key findings
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